Kids
In Hrithik Roshan starrer ‘Krrish’ India might have found its first reel life superhero, but National Geographic Channel (NGC) is on the lookout for a real life Indian ‘superkid’, who will be known as ‘Nat Geo Junior’. For this, the channel has launched ‘Nat Geo Junior Hunt’ in partnership with ICICI Pru Smart Kid and Lenovo.
Cartoon Network will have a special hour-long programming block on DD National, called Cartoon Network Duniya, from July 8, 2006. The new block will air every Saturday from 10.30 am to 11.30 am. Cartoon Network Duniya will also host the popular pre-school series, ‘Galli Galli Sim Sim’, the Indian version of ‘Sesame Street’.
After ‘Sa Re Ga Ma Pa Challenge 2005’ and ‘Ek Main Aur Ek Tu’, Zee TV has announced a completely new series – ‘L’il Champs’ – with 22 new young contestants. ‘L’il Champs’ will focus on the age group of 7-14 years. And for those who were missing host Shaan in ‘Sa Re Ga Ma Pa’, ‘L’il Champs’ will see his return.
KidSense 2006 is a Walt Disney India and GroupM collaborated study on Indian kids and their changing attitude towards brands. The study seeks to understand the changing behaviour of these kids as well as the impact that this behaviour has when it comes to brands. The study has examined kids’ behaviour in different categories. The category covered this time is ‘cars and jeeps’. exchange4media is the exclusive online partner of KidSense 2006.
Animation channel Animax has gone in for a revamp in a bid to respond to a discerning and growing audience. The process entails a new look, style and attitude for the channel. It has also launched ‘Imagine-Nation’, a short-form programme series aimed at motivating the youth.
Cartoon Network Enterprises (CNE), the licensing and merchandising division of Turner Entertainment Group, has launched a special ‘Back to School’ product range in time for the new school sessions.
The Rs 600-crore organised baby care segment, long dominated by names like Johnson & Johnson, has a new player. Marico Ltd has recently launched its baby care range under the ‘Sparsh’ brand name. The company had launched Sparsh baby oil in the South some time back, and now it is launching its products nationally.
‘The Chronicles of Narnia’ hasn’t done too badly for a kids’ movie, in fact, the Disney movie has created history in the growing home entertainment sector by becoming the highest selling Disney DVD since its release in May 2006. The movie acquired the feat by dethroning ‘Lion King’ by over 30 per cent in sales.
The Walt Disney Company in India has launched the latest season of priority franchise Power Rangers SPD (Space Patrol Delta). An extensive range of merchandise, including toys, books, clothes and other merchandise associated with the television show has been launched.
Walt Disney India and GroupM collaborated study – KidSense 2006 – has thrown some interesting insights into the kid TG. The study is one of a kind given the task undertaken by these media entities to empirically understand and present brand consciousness, ‘Kid Power’ and purchasing influences of kids across 15 ‘supposedly adult categories’. exchange4media is the exclusive online media partner of this study.
Indian media and advertisers are well aware of pester power and the various attempts to explore it. However, bringing science into the concept and taking an in-depth look at the 4-14 age group and the role it plays as consumer hasn’t really been undertaken in India so far. The situation stands changed now as Walt Disney India and GroupM partner to produce ‘KidSense’, a study on emerging consumers in India.
Cartoon Network is betting big on animation. The channel is set to air two high quality Indian animation features - 'Son of Alladin' and 'The Legend of Buddha' - this month. Produced by Pentamedia, the two feature-length animations take the tally of local animations acquired and showcased by Cartoon Network to 11.
Kids now have another opportunity to enjoy their favourite Disney shows – the Disney Channel Fun Zone. Upping the fun quotient is the DNA Ya! Station, an indoor festival exclusively for kids organised by the English daily DNA.
BAG Films Ltd has entered into a joint venture with SieunDesign Company Ltd, a Korean firm, which has presence in production, distribution and licensing of animation movies and TV series. The new entity will significantly enhance BAG Films’ presence in the fast growing animation and new media business.
Nick, the kids’ channel from MTV Networks, has announced the launch of ‘Bakra’, starting June 5, 2006. ‘Bakra’, a popular hidden camera comedy show produced by MTV, is Nick’s eighth new launch this year and will feature on Nick’s popular ‘Nick Hahaha’ comedy block.
Experiments seem to be a regular dose from Turner Entertainment Networks Asia. POGO was an experiment for the Indian market, the live action original shows coming from the channel was another set of experiments, and now continuing in that league, the channel is all set to launch ‘It’s Alive’ – a half hour comedy show that goes on-air from May 21, 2006.
The latest in a long line of talent hunts could be a dream-come-true for starry-eyed youngsters. Hungama TV has launched its ‘John aur Kaun?’ contest for kids in the age group of 7-17 years. Two lucky winners – a girl and a boy – will get a chance to act alongside John Abraham in a movie to be produced by UTV Motion Pictures.
‘Jakers! The Adventures of Piggley Winks’ has won a Daytime Emmy Awards for ‘Outstanding Children’s Animated Programme’. Mumbai-based Crest Animation Studios had provided all overseas services like modeling, rigging, texturing, animation, lighting, rendering, compositing, etc, for this series.
Partnership is the name of the game. Initiatives of leveraging small screen star power has been seen from the ICICI stable quite a bit now. The organisation has taken this a step forward and has tied up with Cartoon Network. The financial major has signed CN’s toon stars Tom & Jerry as brand ambassadors for its special and innovative ‘Young Stars Account’.
Hollywood movies are here to stay in their dubbed Tamil versions. Vijay TV’s Hollywood slot, at 11 am on Sundays, saw ‘The Shadow’ (March 12), ‘Buffy the Vampire Slayer’ (March 19) and ‘The Hulk’ (March 26) do well on the TAM charts.
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