Date-wise News

Optimistic on the retail format, US ice-cream company Baskin Robbins has decided to opt for large-format stores for expansion in India and will invest Rs 10 crore over the next two years.

exchange4media Staff Aug 28, 2006 8:54 AM

With festival time approaching, the season of big bang consumer promotions is about to dawn in all earnest. But smart marketers are realising the futility of wasting marketing monies on me-too promotional activities. Though the promotional spend this year promises to break all previous records, expect sharper targeting, both in terms of products being peddled and specific consumer groups.

exchange4media Staff Aug 28, 2006 8:53 AM

Outdoor advertising company Digital Music India (DMI) is on an expansion spree. Having placed around 20 42-inch plasma screens in all Fame Cinemas in Mumbai, DMI is now planning to install around 250 screens in the next couple of months and increase the number to 1,000 by the year-end.

exchange4media Staff Aug 28, 2006 8:52 AM

Captains Hunt is back for the third time on Hungama TV. The Hunt kickstarted on August 15, 2006 and will travel to Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Ahmedabad, Ludhiana, Lucknow, Indore and Baroda. Parle-G has been roped in as the presenting sponsor this time.

exchange4media Mumbai Bureau Aug 28, 2006 8:50 AM

Riding high on the popularity of the first and the second seasons of MoneyBhai Investor, Awaaz is now gearing up for its third innings, which is slated for launch in the first week of September.

exchange4media Staff Aug 28, 2006 8:49 AM

Bryan Peppin, who headed production and programming at SS Music (Southern Spice) in the capacity of Creative Director, has moved on to launch his own production house, ‘Step 24’. He moves after five years with the channel. James Decruz, Executive Producer at SS Music till recently, has been promoted to Peppin’s job.

Judy Franko Aug 28, 2006 8:47 AM

Independent Retailers accounted for the highest 42% share in overall Retail advertising in the 1st half of 2006. There was a 62 per cent jump in Independent Retailers’ ad volume in H1 2006 over H1 2005, while Retail Categories & Display Retail Shops saw a dip of 8 per cent and 9 per cent respectively. The Top Retail advertisier in this period was Pantaloons Retail India.

exchange4media Staff Aug 28, 2006 8:46 AM

InfoMailers.com provides an interface between PR companies and the media along with corporate and the media. It is also an interface between the investors of the company and general public. The site, due to be launched in a few days’ time, already boasts of a database of three lakh Indian Netizens.

Tuhina Anand Aug 28, 2006 8:45 AM

Putting the episode of the Government imposing a blanket ban on blogs following the Mumbai blasts in July this year behind them, bloggers are back full steam and have also caught the attention of the mainstream media courtesy the all-India bloggers camp at Chennai scheduled for September 9 and 10, 2006.

exchange4media Staff Aug 28, 2006 8:44 AM

Pantaloons ‘Fresh Fashion’, the fashion and lifestyle destinations store of Pantaloon Retail, has roped in actors Bipasha Basu and Zayed Khan as its brand ambassadors. They will endorse the entire range of Pantaloon apparels.

exchange4media Staff Aug 28, 2006 8:43 AM

Keeping in mind that Indian marriages are a family affair, matrimonial portal Jeevansathi.com has shifted its communication strategy from that of an individualistic one to now targeting the family.

Tuhina Anand Aug 28, 2006 8:41 AM

After its Indore edition, DNA Money is now launching its Ahmedabad edition from August 29. Jaipur is next on the cards, with the launch expected in early September 2006.

Noor Fathima Warsia Aug 28, 2006 8:41 AM

India Today Bangla was launched in Kolkata on August 26 with Union Defence Minister Pranab Mukherjee unveiling the inaugural issue. A high profile panel discussion on ‘Resurgent Bengal – Is it for Real?’ was the high point of the launch programme.

exchange4media Staff Aug 28, 2006 8:40 AM

Mirror, mirror on the wall, who’s the most read of them all? The answer will be revealed on August 29, when the National Readership Survey (NRS) announces the findings for the year 2006 regarding readership and other media trends.

exchange4media Mumbai Bureau Aug 28, 2006 8:38 AM

Close on the heels of appointing Initiative as its media agency of record, Saregama India is now looking for a creative partner. The pitch process is expected to commence soon. The business is expected to be pegged upwards of Rs 12 crore.

Noor Fathima Warsia Aug 28, 2006 8:37 AM

As far as opportunities are concerned, there are plenty of them. PR consultants are better informed of the trends and are more experienced to sell stories. MNCs and a few Indian corporates have recognised the role of PR and its relevance to the core scheme of company strategies. There is a greater demand for specialisation. Also, viral marketing, blogging, and video conferencing are the new trends in the Indian market.

exchange4media Staff Aug 28, 2006 12:00 AM

I feel there has to be an individuality that women need to be puffed up about. It’s all about a need and filling that need gap. We felt almost no one in the women’s magazine genre upheld this freedom of self and the freedom of expression. We believe in experiencing and expression, so there has to be a line that symbolises that. That’s the core editorial focus that we will raise the bar and we will reassure and help the Indian woman be her individual self.

exchange4media Staff Aug 28, 2006 12:00 AM