Date-wise News

The official word on Hindustan Times and The Times of India joint venture is finally out. The two media giants, on Tuesday, October 3, 2006, signed a memorandum of understanding (subject to Board approval) to establish a 50:50 JV.

Noor Fathima Warsia Oct 3, 2006 2:02 PM

Leo Burnett Worldwide is opening an “ideas hub” within Second Life, a virtual, three-dimensional, Internet-based alternate reality “inhabited” by nearly 800,000 people worldwide.

exchange4media Staff Oct 3, 2006 7:08 AM

Female new-vehicle buyers are increasingly considering more models before making their final purchase decision, the J.D. Power Asia Pacific 2006 India Escaped Shopper StudySM has found.

exchange4media Staff Oct 3, 2006 7:06 AM

There was a 28 per cent growth in print advertising by mobile phones during Jan–Aug ’06 over Jan–Aug ’05. Mobile phones advertised the most in southern publications. Nokia topped advertising in Print with a 35 per cent share during Jan-Aug ’06. Maximum number of new mobile phone brands were launched by Nokia (19) and Motorola (18) in Print.

exchange4media Staff Oct 3, 2006 7:04 AM

Derana, Sri Lanka’s mass entertainment channel which is completing one year this month, is all set to introduce 10 hours of interactive content with emphasis on gaming. Derana has tied up with content provider Cellcast to work on this platform.

exchange4media Staff Oct 3, 2006 7:03 AM

Walt Disney India, which has given the media industry quite a lot to talk about in the last few weeks with its ‘Roshan’ campaign, has announced the launch of its first maiden production, ‘Vicky aur Vetaal’, which debuts on October 8, 2006.

Noor Fathima Warsia Oct 3, 2006 7:02 AM

Dabur Vatika’s new TVC, featuring the mother-daughter duo of Moon Moon Sen and Riya Sen, is aimed at the modern youth whose hair goes through a lot of stress in today’s jam-packed lifestyle. It also tries to re-position plain coconut oil as ‘insufficient’ for today’s lifestyle, where women are increasingly facing hair problems.

exchange4media Mumbai Bureau Oct 3, 2006 7:01 AM

OOH company AD’s World has been doing some interesting work for its client Acer, with whom it has a three-year-old relationship. The agency has created around 300 outlets for Acer as part of the partnership.

exchange4media Staff Oct 3, 2006 7:00 AM

High on the perception that language portals will drive the next phase of the Internet, Yahoo! will be launching Indian language portals ‘within a couple of weeks’ from now, a Yahoo! India official said on Friday.

exchange4media Staff Oct 3, 2006 6:59 AM

Arvind Srivastav has joined JWT Delhi as AVP & Strategic Planning Director and will be heading the Frito Lay business. He has moved from O&M Delhi.

exchange4media Staff Oct 3, 2006 6:59 AM

Sanjib Dey has been roped in as Senior Vice-president with Lowe Delhi, where he will be primarily handling the LG account, which includes home appliances and consumer electronics and the IT business. Dey’s last stint was with Capital Advertising as Vice-president.

exchange4media Staff Oct 3, 2006 6:58 AM

The Capital will be playing host to the ICCO Global Summit, which is slated to take place on October 4-6, 2006. This year’s Summit will revolve around the theme, ‘Forget Best Practices, Think Next Practices’.

exchange4media Staff Oct 3, 2006 6:57 AM

Effie Awards 2006 has turned the Bombay Ad Club offices in a high action mode. The Awards are scheduled for November 17 this year. This is the sixth year of the Awards in India. The Chairman of the Effie Function Committee this year is Pranesh Misra, COO, Lowe India, while Dorab Sopariwala will be the Proctor of the judging process.

Noor Fathima Warsia Oct 3, 2006 6:55 AM

Neo Sports, the new 24-hour cricket centric television channel from Nimbus Communications, will debut with the Challenger Series for NKP Salve Trophy from October 1, 2006. The channel has been ambitiously positioned as ‘The Home of Indian Cricket on TV’.

Noor Fathima Warsia Oct 3, 2006 6:54 AM

There is definitely enough business and all prominent advertising agencies have set up shop in Delhi, but where is the buzz? Where are the forums to get the ad fraternity together? Something, somewhere is holding Delhi back from rivaling Mumbai.

Tuhina Anand Oct 3, 2006 6:53 AM