Date-wise News

Yahoo! India has announced the appointment of its partner agencies following a multi-agency pitch. Neo@Ogilvy (formerly Ogilvy One), The Media Edge (TME) and Clear Channel have been appointed as the partner agencies for digital media, offline media and outdoor, respectively. Industry sources peg the ad spends at upwards of Rs 10 crore.

Noor Fathima Warsia Mar 7, 2006 3:02 PM

Defining cultural anthropology isn’t easy. Its definition has many layers, but it’s an essential component of successful marketing.

exchange4media Staff Mar 7, 2006 8:18 AM

D Shivakumar, executive director and vice president of the Rs 2,500-crore Philips India, is taking over as country head of handset giant Nokia. He takes over from Sanjeev Sharma, who will relocate to Singapore to assume charge as V-P-marketing, for the Asia-Pacific region.

exchange4media Staff Mar 7, 2006 8:17 AM

VIP Industries is exploring options to merge Blow Plast with itself, in a move that is likely to consolidate its position in the local luggage sector.

exchange4media Staff Mar 7, 2006 8:16 AM

The Chennai PR and Prime Point Foundation have launched a monthly online magazine catering to the public relations domain, Called ‘PResense’, the e-zine aims to bring corporates up-to-date on developments in the PR domain as well as address members through information, views and news.

exchange4media Chennai Bureau Mar 7, 2006 8:15 AM

South African Tourism has completed one year of successful operations in India under Lance Littlefield, the Country Head for India. At a gala evening to mark the occasion, they also appointed leading Bollywood actor Anil Kapoor as global brand ambassador for South Africa Tourism.

exchange4media Mumbai Bureau Mar 7, 2006 8:12 AM

Even as Raj TV goes about reviewing its creative approach to reach audiences, its is gearing up for a mega property stretching over 75 days on the theme – ‘75 years of Tamil Cinema’. The property will kick off in April end and will feature a film a day from the years gone by over 75 days.

exchange4media Chennai Bureau Mar 7, 2006 8:11 AM

Telugu channel Maa TV and Tamil channel Jaya TV have joined hands to bring ‘live’ to audiences of both languages, a cricket match from Sharjah. The day-night match between film stars from Tamil Nadu and Andhra Pradesh is scheduled for March 10, and follows a match played in Chennai between the two teams in February.

exchange4media Chennai Bureau Mar 7, 2006 8:11 AM

National Geographic Channel is unveiling an action-packed 12 part series called ‘Nat Geo’s Most Amazing Moments’ on March 26 at 8:00 pm. The series will present the most awe-inspiring events featuring spectacular imagery and first hand accounts from scientists, journalists and filmmakers on the scene captured by National Geographic’s lens.

exchange4media Staff Mar 7, 2006 8:09 AM

BBC Hindi’s website, www.bbchindi.com, has joined forces with its online partner, Webdunia, to conduct online journalism workshops for students in India.

exchange4media Staff Mar 7, 2006 8:08 AM

Diksaat Transworld, which runs Win TV Tamil and Win TV Kannada, has denied takeover of the group. The denial comes in the wake of widespread rumours that the channel had been taken over by a media company with political links.

exchange4media Staff Mar 7, 2006 8:07 AM

STAR Plus’ first offering of 2006 – ‘Pyaar Key Do Naam, Ek Radha Ek Shyaam’ – is all set to hit the small screen on April 3 in the 8.00 pm weekday block. Expectations are high from the show not only because STAR has roped in the Barjatyas as the producer, but also because the leader is ensuring buzz around the show with digital initiatives like webisodes and mobisodes in addition to a multimedia marketing blitzkrieg.

Noor Fathima Warsia Mar 7, 2006 8:06 AM

Rajasthan Patrika is celebrating 50 years of existence and excellence on March 7, its foundation day. March 6 and 7 have seen various activities around the event, including a Diwali like atmosphere in Jaipur and 10 other cities of the state, including Jodhpur, Udaipur, Bikaner, Ajmer, and Kota among others.

exchange4media Staff Mar 7, 2006 8:04 AM

The Government had constituted a Committee on October 3, 2005 to review the Programme and Advertising Code prescribed under the Cable Television Network (Regulation) Act, 1995, and rules framed there under, I&B Minister Priya Ranjan Dasmunsi informed Rajya Sabha on Monday.

exchange4media Staff Mar 7, 2006 8:03 AM

Media experts have time and again commented on the weakening of advertising as a discipline over the years. From the increase in scams to the decrease in icons created by advertising, jingles that stayed forever and a campaign to remember – the grievance list goes on. Alyque Padamsee and Piyush Pandey spoke on these issues in a new series, ‘Provocations’, organised by the Subhash Ghosal Foundation.

Noor Fathima Warsia Mar 7, 2006 8:02 AM

The cricket debate is as old as the debate on daily soaps. Every statement on the death of either is only met with a swift reply of deliveries in terms of ratings. Looking at cricket closely, the property like any other TV property has seen a drop in ratings, but continues to be among the top sought-after properties on television – a recent example being the Hutch Cup on Ten Sports.

Noor Fathima Warsia Mar 7, 2006 8:00 AM

<p align=justify>The thing about TV is that it is all too dynamic! TV channels are not complacent any more – Sony and Zee were not bothered about STAR Plus and they didn’t take STAR One also seriously and we have seen what has happened in that case. With this kind of a history, we can’t take any one lightly until they have shut shop. As long as they are still active, they will keep trying to make good programming and we will have to better it.

exchange4media Staff Mar 7, 2006 12:00 AM