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Date-wise News

International: Electronic Media: Altering our intelligence<I>The web has changed the way consumers think -- so you can't expect them to just sit and listen</i>

International: Electronic Media: Altering our intelligence<br><I>The web has changed the way consumers think -- so you can't expect them to just sit and listen</i>?blur=25

The media-induced diminution of human intelligence is very real. The good news for those of us in the advertising industry is that, slowly, an entirely new form of intelligence is being born to replace it. Despite what the conspiracy theorists/anti-globalization zealots/subliminal-advertising rabble may believe, obtuse consumers do not serve the interest of our craft.

exchange4media Staff Aug 16, 2006 8:53 AM

Compact cars drive passenger segment

Compact cars drive passenger segment?blur=25

The Government's small car policy seems to be yielding results, with the share of compact cars increasing to 68.25 per cent in the April-July 2006 period compared with 64.9 per cent in the same period last year.

exchange4media Staff Aug 16, 2006 8:51 AM

Neighbourhood chemist stocks up on FMCG goods

Neighbourhood chemist stocks up on FMCG goods?blur=25

First it was the pressure from thinning margins. And now it is the lure of big money from FMCG players. With retailing picking up steam in India, the face of traditional formats is changing fast, and pharma retailers, sensing drugs alone can't keep them fiscally fit, are on an image makeover.

exchange4media Staff Aug 16, 2006 8:50 AM

RMAAI announces India’s first ever contest for rural marketing case studies

RMAAI announces India’s first ever contest for rural marketing case studies?blur=25

Rural Marketing Agencies Association of India has announced RMAAI Awards 2006, a rural marketing case studies contest, which is seen as a first of its kind in the country. The contest aims at recognising rural initiatives that have made a difference in the market place.

exchange4media Staff Aug 16, 2006 8:48 AM

Indian Internet subscriber base crosses 7-million mark, fourth largest in the world

Indian Internet subscriber base crosses 7-million mark, fourth largest in the world?blur=25

India has now become the fourth largest country in terms of Internet users. The country’s Internet subscriber base has crossed the seven-million mark, according to the findings of a recent survey on the Indian IT industry by ‘Dataquest’.

exchange4media Staff Aug 16, 2006 8:47 AM

After women of tomorrow, Grey Cells examines 40+ men of today

After women of tomorrow, Grey Cells examines 40+ men of today?blur=25

Following ‘Evesdropping’, Grey Cells, the strategic planning division of Grey Worldwide, has undertaken a study to look at the 40-plus men in India and the power they hold on media decisions. The findings of this study, ‘The Puppet Kings’, would be announced on August 17, 2006.

Noor Fathima Warsia Aug 16, 2006 8:46 AM

Punjab Government to pass Anti Piracy Bill in September

Punjab Government to pass Anti Piracy Bill in September?blur=25

In a major move that will help curb piracy in the film industry, the Punjab Government will be giving its nod to the Anti Piracy Bill in September 2006.

exchange4media Staff Aug 16, 2006 8:45 AM

1pointsize’s ‘Since 1973’ campaigns makes it to CAAA 2006

1pointsize’s ‘Since 1973’ campaigns makes it to CAAA 2006?blur=25

Chennai-based creative-shop 1pointsize’s ‘Since 1973’ campaign to promote photographer Sharad Haksar has made it to the venerable Communication Arts’ Advertising Annual (CAAA) 2006.

Judy Franko Aug 16, 2006 8:44 AM

Nippon Paint assigns media to Mediaedge:cia, Fortune to handle creative; account size pegged at Rs 10 cr plus

Nippon Paint assigns media to Mediaedge:cia, Fortune to handle creative; account size pegged at Rs 10 cr plus?blur=25

Nippon Paint India has awarded the media duties of its entire range of products to Mediaedge:cia, while Fortune has been assigned the creative duties. Nippon Paint, which has significant operations in China, Malaysia and Singapore, recently launched its India operations. Industry sources peg the business to be upwards of Rs 10 crore.

Noor Fathima Warsia Aug 16, 2006 8:43 AM

Reuters Asia boss Chaitanya Kalbag to join Hindustan Times as Editor-in-Chief from Sept 1

Reuters Asia boss Chaitanya Kalbag to join Hindustan Times as Editor-in-Chief from Sept 1?blur=25

Chaitanya Kalbag, till recently Managing Editor, Reuters Asia, is joining Hindustan Times as Editor-in-Chief from September 1, 2006. While he will report to Shobhana Bhartia, HT Editor Shekhar Bhatia will report to Kalbag.

exchange4media Staff Aug 16, 2006 8:42 AM

Jagran Engage announces major expansion plans

Jagran Engage announces major expansion plans?blur=25

Jagran Engage, the OOH arm of the Jagran Group, has announced major expansion plans. The company has also created some innovative outdoor solutions in recent times. The company, which currently has 11 offices, is planning to foray into Madhya Pradesh in September this year.

exchange4media Staff Aug 16, 2006 8:41 AM

ASCI to release consumer awareness campaign against objectionable ads

ASCI to release consumer awareness campaign against objectionable ads?blur=25

The Advertising Standards Council of India has created a consumer awareness campaign around the fact that consumers can complain against ads they find objectionable. Leo Burnett India has created this campaign, which will break later this week.

Noor Fathima Warsia Aug 16, 2006 8:40 AM

Warner Bros intensifies focus on India; Blaise Fernandes elevated to VP-Managing Director

Warner Bros intensifies focus on India; Blaise Fernandes elevated to VP-Managing Director?blur=25

Warner Bros is all set to augment its presence in India. The media entity is bringing its home video, television and consumer products division to India, besides focusing further on its theatrical business here. Blaise Fernandes will be managing all these divisions and has been promoted as VP-Managing Director.

Noor Fathima Warsia Aug 16, 2006 8:39 AM