Date-wise News

Charter Communications Inc, one of the leading broadband communications company offering the latest in digital entertainment and advanced services, and TNS Media Research, one of the world leaders in video audience measurement, have inked a pact to launch video audience measurement services in Los Angeles.

exchange4media Staff Apr 12, 2006 6:47 AM

Citizen Watches, among Japan's top watchmakers, believes endorsements by show biz personas and sports stars make the brand tick. The watch brand is all set to roll out a new ad campaign featuring a top Indian cricketer.

exchange4media Staff Apr 12, 2006 6:46 AM

Ad Agencies were once the darling of B-schools graduates. But the scenario is changed today. Now, FMCG companies, financial services and MNCs are offering stratospheric salaries, which the agencies are finding difficult to match. Agencies have to look at second-rung and lower B-schools; for instance, Chetana, MET and Somaiya in Mumbai.

exchange4media Staff Apr 12, 2006 6:45 AM

The government may permit news and current affairs programmes on private FM channels after operationalising FM radio Phase-II.

exchange4media Staff Apr 12, 2006 6:44 AM

Soccer fans the world over are eagerly waiting for the FIFA World Cup, which begins in June. In order to build up the excitement further, ESPN-STAR Sports has come up with a new series, ‘Born to Play’ on World Cup legends starting April 13, Monday to Friday at 9:30 pm.

exchange4media Staff Apr 12, 2006 6:42 AM

Discovery Channel is all set to take its viewers through a colourful and fascinating glimpse into Indian culture, food and customs in ‘Feast India’ every Saturday at 9 pm for the next two months. Discovery Channel, for the first time, is showcasing one of the best India specific programmes on their channel.

exchange4media Mumbai Bureau Apr 12, 2006 6:41 AM

Vaishnavi Corporate Communications Pvt Ltd has announced the expansion of its Board of Directors with the inclusion of Vishal Mehta and Sanjiv Saddy. Mehta has been associated with Vaishnavi since its inception and is the Chief Operation Officer, while Saddy is associated with the company as Director-Finance.

exchange4media Mumbai Bureau Apr 12, 2006 6:39 AM

Rift in the advertising fraternity has come out in the open. Lowe, which had decided to enter Abby earlier, has decided not be part of the Advertising Agencies Association of India (AAAI) or the former.

exchange4media Staff Apr 12, 2006 6:38 AM

Dockers have assigned their creative business to Meridian Communications. Levi Strauss & Co has announced that they will be working with Meridian Communications as their communication partners for their two brands – Dockers and Slates.

exchange4media Mumbai Bureau Apr 12, 2006 6:36 AM

Madison PR is on a growth trajectory. The PR firm has bagged the accounts of Go Air, Godrej Appliances and Britannia Industries in the last two months. Though the formal paper work for Britannia is still to happen, Madison PR has commenced working for the company. Interestingly, Madison PR also handles Wal-Mart’s activities in India on a need-based agreement.

exchange4media Staff Apr 12, 2006 6:35 AM

Prasar Bharati expects to reap huge benefits from the joint marketing initiative with Zee Sports for the upcoming Indo-Pak ODI series at Abu Dhabi on April 18 and 19. “We are expecting revenue collection anywhere between Rs 2 crore and Rs 5 crore from the two ODIs,” K S Sarma, CEO, Prasar Bharati told exchange4media.

exchange4media Staff Apr 12, 2006 6:33 AM

Sahara One Media & Entertainment Ltd has sold 14.98 per cent equity shares to C Sivasankaran, promoter of Aircel. This is the second recent stake sale by Sahara after February 2006, when it sold 6 per cent stake to Bennett Coleman and Company Ltd.

exchange4media Staff Apr 12, 2006 6:32 AM