Date-wise News

Tata Sky DTH has signed up Maxus as its media AoR. The ad spend on the account is estimated to be over Rs 50 crore. This major win for Maxus comes close on the heels of the agency winning Perfetti and Nokia earlier this year.

exchange4media Staff Mar 1, 2006 11:55 AM

LG Electronics India has effected another significant change in its top management. Girish Rao will now be VP-Sales & Marketing, North and East, and Girish Bapat will be VP-Sales & Marketing, South and West, and will shift base to Pune.

exchange4media Staff Mar 1, 2006 11:41 AM

It's party time for the volume vroomers in the car industry. Thanks to an 8% cut in excise duties on small cars, most models in the B-seg bunch will get cheaper by Rs 12,000-25,000.

exchange4media Staff Mar 1, 2006 8:12 AM

Advertising opportunities aside, this year’s Academy Awards wouldn’t seem to hold great meaning for the producers of consumer products and services. But the nominations are an ominous portent of the immensely difficult path forward for the companies that crave our consumption. For the Oscars are showing that it is becoming increasingly difficult to create new, sustainable stars.

exchange4media Staff Mar 1, 2006 8:11 AM

The international chain of restaurants that caused quite a few raised eyebrows and several protests with its advertising campaign during its Chennai launch, Prime Roaster, is looking to expand to cover Hyderabad, Delhi, Mumbai and Bangalore soon. The chain will set up a total of 30 outlets in India by 2008.

exchange4media Staff Mar 1, 2006 8:10 AM

February has been a productive month for Adfactors PR, Delhi, which bagged five new accounts – Punj Lloyd Ltd, Jagran Prakashan Ltd, Parsvnath Developers, Bharat Hotels Ltd and Boutique Hotels – in the last week of February alone.

exchange4media Staff Mar 1, 2006 8:09 AM

The Subhas Ghosal Foundation is launching a new series, ‘Provocations’, which commences on March 3, 2006. The first of the series will see Alyque Padamsee provoke Piyush Pandey and take him to task. Gerson da Cunha will moderate the evening. The event is sponsored by News Today, the afternoon newspaper from Rajasthan Patrika.

Noor Fathima Warsia Mar 1, 2006 8:09 AM

Delhi-based Noshe Oceanic has won the creative and media duties of Laxmi Opticals in a multi-agency pitch involving seven agencies. Ushak Kaal Advertising was the incumbent agency. Prior to Ushak Kaal handling the account for four months, Noshe Oceanic had been handling the Laxmi Opticals account for the last 10 years.

exchange4media Staff Mar 1, 2006 8:08 AM

Nimbus is in the process of completing the list of broadcast partners for Indian cricket for four years starting with the India-England cricket series starting March 1. Nimbus Sport has zeroed on EchoStar Satellite LLC for the North America region. Meanwhile, two more sponsors – GM and IOC – have been roped in for the India-England cricket series.

exchange4media Mumbai Bureau Mar 1, 2006 8:06 AM

Crayons Communication Dubai, the 100 per cent subsidiary of Crayons Advertising, has added a number of creative accounts to its kitty in the past two months. These include Fujitsu Plasmavision, Super Anti-Septic Disinfectant, Continental Coffee, UAE Wallet and BabyShop.

exchange4media Staff Mar 1, 2006 8:06 AM

The public relations fraternity has welcomed Finance Minister P Chidambaram's proposal in the Union Budget 2006-07, presented in Parliament on February 28, to formally bring PR services under the service tax net.

exchange4media Staff Mar 1, 2006 8:05 AM

The Union Budget 2006–07, presented in Parliament on February 28, is much on the lines as previous years as far as the clauses that have any effect on the Indian media industry are concerned. A new addition in this year’s Budget is the inclusion of “sale of ad space or time, other than print media, for advertisements” under service tax.

Noor Fathima Warsia Mar 1, 2006 8:04 AM

Close on the heels of Dharitri, an Oriya daily, getting a reprieve from a court, directing IRS not to use its masthead in the readership survey, Rashtradoot, a Hindi daily from Rajasthan, has derived an interim order from the Monopolies and Restrictive Trade Practices Commission not to exclude it from the readership survey conducted by NRS.

exchange4media Staff Mar 1, 2006 8:02 AM