Date-wise News

GM’s best-selling brand said that it would evaluate the submissions based on how well they communicated Tahoe’s brand promise of “more capable, more responsible and more refined.”

exchange4media Staff Mar 16, 2006 7:33 AM

So, is it finally time to say goodbye to ‘Hindustan Lever’? When contacted, an HLL spokesperson said that while the name change has been discussed on and off, at present there has been no proposal that has been put to the board in this respect. As part of the global reorganisation process, Unilever had rolled out its new corporate identity in March 2004, to create a uniform identity globally.

exchange4media Staff Mar 16, 2006 7:32 AM

There has been plenty of reporting on the growth and potential of India as a mobile gaming market, but now mobile operators and content providers are taking a step forward to offer their subscribers non-gaming lifestyle content. In keeping with this trend, Mobile2win recently launched a wide variety of lifestyle mobile content like Mobile Pet - Puja.

exchange4media Staff Mar 16, 2006 7:31 AM

Zydus Cadila has undertaken a re-branding exercise for its aspartame based sugar substitute, Sugar Free, which will henceforth be called Sugar Free Gold. Sugar Free holds a 72 per cent share of the Indian sweetener market.

exchange4media Staff Mar 16, 2006 7:30 AM

Vijay TV is all set to launch a Tamil version of the successful Hindi show ‘Super Singer’. Airtel ‘Super Singer’ follows the channel’s successful simulcast of the dubbed ‘KBC 2’ on Vijay TV, and the successful run of ‘The Great Indian Laughter Challenge’s Tamil variant, ‘Kalakkapovadhu Yaaru’.

exchange4media Staff Mar 16, 2006 7:29 AM

It’s a first, at least among the English national dailies in India. The Indian Express group has introduced a five working day system, beginning March 1, 2006. The system will benefit its editorial and marketing departments in the Delhi office to begin with.

exchange4media Staff Mar 16, 2006 7:28 AM

The Bharti group is all set to make a big splash in the booming retail sector. The Sunil Mittal-controlled group, which runs the country’s largest private telecom firm Bharti Tele-Ventures, is believed to have initiated talks for a joint venture with Tesco, the world’s largest grocery retailer and a Fortune 500 company, to enter the food retail segment.

exchange4media Staff Mar 16, 2006 7:27 AM

Madison Media is taking various initiatives to motivate its teams. Where earlier the agency had the ‘think pink’ initiative, where Madison officials were encouraged to think differently, this year the agency has launched its internal awards called Amoeba Awards. The name ‘Amoeba’ has been used to denote the flexibility of the media scene today

Noor Fathima Warsia Mar 16, 2006 7:26 AM

The Associated Chambers of Commerce and Industry of India has formed the Entertainment Industry Leader’s Council, with India TV Chairman Rajat Sharma as Chairman of the Council. Bhuvan Lall, President, Spice Entertainment, MCORP Global, has been elected as Co-chairman of the industry body.

exchange4media Staff Mar 16, 2006 7:25 AM

Dubai-based Landmark group, promoters of Lifestyle retail chain in India, has awarded its creative duties to McCann Erickson, Bangalore for its international brands, Bossini and Kappa, which will be launched in India in May. The account size is pegged in the region of Rs 5-6 crore. Mindshare Bangalore will handle the media duties.

exchange4media Staff Mar 16, 2006 7:24 AM

Josy Paul, Chairman and National Creative Director, David, India has been chosen to lead the agency’s creative function in the Asia Pacific region as Creative Director. The task comes in addition to his duties in India. In his new role, Paul will head the creative functions for the 10 David offices across eight countries in Asia. The change is effective this month.

Noor Fathima Warsia Mar 16, 2006 7:22 AM

Soon after the institution of a new ad sales structure, Zee Telefilms has announced the decision to instate a new rate card beginning April 3, 2006, which will see a rate hike across channels. Given NDTV’s decision to also embark on a similar route for the new fiscal, channel selling and buying is finding more than their usual share of news space.

Noor Fathima Warsia Mar 16, 2006 7:20 AM