Date-wise News

Tata Sky Ltd, the 80:20 joint venture between Tata and STAR network, on Tuesday launched its much-delayed direct-to-home service across 300 cities in India. It is offering its service at an introductory price of Rs 200.

exchange4media Staff Aug 8, 2006 5:39 PM

It’s reinvention time for Carat Media India. Following the launch of Deep Blue and SPI communication units in India, the agency has announced major changes in its top management to align itself with Carat’s global repositioning.

Noor Fathima Warsia Aug 8, 2006 4:25 PM

A study is about to give Madison Avenue a fresh pummeling: McKinsey & Co is telling a host of major marketers that by 2010, traditional TV advertising will be one-third as effective as it was in 1990.

exchange4media Staff Aug 8, 2006 8:59 AM

Agri-business and food company Bunge India Pvt Ltd expects its revenue to increase by 38 per cent in 2006 because of the growth in its existing brands and the launch of a new range of the Dalda brand of edible oils.

exchange4media Staff Aug 8, 2006 8:57 AM

On the back of a robust semi-urban and rural demand, the consumer durable industry is recording upbeat growth trends. Overall industry sales grew 8-10% at 71 lakh units for the first half of '06.

exchange4media Staff Aug 8, 2006 8:56 AM

Giving conventional treatment the go by, TBWA\India will be applying its philosophy of ‘disruption’ to take Nandu’s Instant Foods to greater heights. The agency will look after creative, media, and BTL services of Nandu’s. Industry estimates peg the business in the region of Rs 4 crore.

exchange4media Staff Aug 8, 2006 8:55 AM

Nivea India, the newly set-up Indian arm of German skin care major Beiersdorf AG, has awarded the media duties of its entire range of products to Mediaedge:cia.

Noor Fathima Warsia Aug 8, 2006 8:54 AM

Jet Airways is on the lookout for new agencies to handle its advertising. Industry sources peg the total business in the vicinity of Rs 50 crore. Jet Airways had recently parted ways with Network Advertising, which has been handling its creative and media duties for the last six years. The pitch call has just gone out, but no details are currently available.

Noor Fathima Warsia Aug 8, 2006 8:53 AM

Bounce Design, a design and communication agency, has bagged the creative duties for Modi Revlon products in India. The size of the business is worth Rs 4-5 crore.

exchange4media Staff Aug 8, 2006 8:52 AM

Ajay Gahlaut and Sudip Bandyopadhyay, Executive Creative Directors with Rediff, Delhi, who were partners in copy and art, respectively, have put in their papers. Both are headed for McCann Erickson, Mumbai as Senior Creative Directors.

Tuhina Anand Aug 8, 2006 8:51 AM

Sahara One Television in association with Endemol India is all set to present India’s next Super Star. The channel will give budding artists an opportunity to showcase their talent and perform as their favourite star. ‘Super Stars’ will be aired from September after a five-city audition, which will kickstart from August 10, 2006.

exchange4media Staff Aug 8, 2006 8:50 AM

FM station Radio One has made some key appointments to beef up its teams in Delhi, Bangalore and Chennai.

exchange4media Staff Aug 8, 2006 8:49 AM

Hindi movie channel Filmy has shuffled its programming schedule by introducing more original content that has given the channel its distinct identity. The original programmes will be extended across all time-bands and movie content.

exchange4media Staff Aug 8, 2006 8:48 AM

Real estate major Unitech Ltd has been appointed title sponsor of the forthcoming Sri Lanka Tri-Series. The deal with Ten Sports is estimated to be a multi-crore rupee deal.

exchange4media Staff Aug 8, 2006 8:46 AM

HT Media Ltd owned Hindi daily, Hindustan, is launching its Kanpur edition from August 8, 2006. This is Hindustan’s fifth edition in Uttar Pradesh. The paper had launched its Agra edition last month.

exchange4media Staff Aug 8, 2006 8:45 AM

They do keep coming back – the reality and format shows. While SET is set to unleash three new formats later this year, Sahara One and Endemol have lined up ‘Super Stars’. ‘Fame Gurukul’ and ‘Nach Baliye’ return for round two. Overdose of shows in the reality and format genre? Definitely, but media fraternity doesn’t mind, as long as some concerns are addressed.

Noor Fathima Warsia Aug 8, 2006 8:44 AM

Human interest stories can play an important role in changing competitive dynamics – even if it’s just for a week. A case in point is the rescue of Prince, a small boy who had fallen into a hole. Though every channel telecast the rescue process throughout the weekend, it was Zee News that benefited the most from it.

Noor Fathima Warsia Aug 8, 2006 8:43 AM