Date-wise News

Confident Shop Rebounds to Win Marquee Pitches, Add $1.4 Billion in Billings OMD started 2005 with a jolt. Cingular Wireless decided in March to move about 60% of its budget -- including strategic planning and broadcast duties -- to WPP Group’s Mediaedge:cia. The loss of the juiciest part of a $1 billion media budget hurt plenty, but what added extra sting was the timing

exchange4media Staff Mar 2, 2006 9:25 AM

Having offloaded the brand to Proline in the past when it bought out a 51 per cent stake in the casual and sportswear company, Bombay Dyeing had put its shirt brand on the back burner for the past few years. It now intends to bring it back with the help of Proline, its joint venture partner.

exchange4media Staff Mar 2, 2006 9:24 AM

Team Reliance is growing. After Rajeev Karwal, it's Raghu Pillai, CEO, Home Solutions, Pantaloon, who's all set to join the top management at Reliance as President and Chief Executive, Retail Operations and Strategy.

exchange4media Staff Mar 2, 2006 9:23 AM

Andrew Goldman, VP-Communications, Philips Consumer Electronics, says the Dutch company is more than 100 years old with many reputed brands, and this is best communicated through PR. He is also impressed by the influence of TV in India, which, he says, is different from the European and US perspective where print and online media are more influential.

exchange4media Staff Mar 2, 2006 9:21 AM

Mirinda has found itself a new brand ambassador for South India in actress Asin, and will announce her counterpart for the North soon. Mirinda has been re-launched with a fresh positioning in a new pack, and sports a new logo as well. Advertising with the new brand ambassador will commence from March 3 in Tamil Nadu.

exchange4media Chennai Bureau Mar 2, 2006 9:20 AM

The second FMCG Consumer Reaction Awards will be held in Mumbai on March 3, 2006. The Awards were set up in 2005 with the objective of recognising brands that are most popular among the masses and all awards are determined by consumer votes. This award ceremony is the brainchild of R L Bhatia, CEO, Fun and Joy at Work.

exchange4media Staff Mar 2, 2006 9:19 AM

India’s homegrown multinational auto major, Tata Motors, has unveiled its multi-utility lifestyle concept vehicle – the Tata Cliffrider – at the 76th Geneva Auto Show. The Tata Cliffrider is derived from the Tata ‘Crossover’ concept, which was unveiled at last year’s Geneva Auto Show.

exchange4media Mumbai Bureau Mar 2, 2006 9:18 AM

After launching its premium watch brand Xylys, Titan is now all set to unveil its new TVC for the brand, which will hit TV screens from March 4. The ad has been created by Bates Enterprise and will appear on print as well. The new ad features the three brand ambassadors – actor Rahul Bose, supermodel Saira Mohan and tennis star Carlos Moya.

exchange4media Staff Mar 2, 2006 9:17 AM

LG Electronics India has effected another significant change in its top management. Girish Rao will now be VP-Sales & Marketing, North and East, and Girish Bapat will be VP-Sales & Marketing, South and West, and will shift base to Pune.

exchange4media Staff Mar 2, 2006 9:16 AM

Saatchi & Saatchi is on a winning spree. Soon after signing Reliance Polymer, Kenstar TV, Pentair and AOL, the agency has been signed up for the creative duties of Mahindra-Renault’s Logan car.

Noor Fathima Warsia Mar 2, 2006 8:12 AM

Tata Sky DTH has signed up Maxus as its media AoR. The ad spend on the account is estimated to be over Rs 50 crore. This major win for Maxus comes close on the heels of the agency winning Perfetti and Nokia earlier this year.

exchange4media Staff Mar 2, 2006 8:11 AM

Senior media professional B N Kumar has joined Concept PR as its President. Prior to joining Concept, Kumar was a Senior Executive at Reliance Infocomm’s corporate communications department.

exchange4media Mumbai Bureau Mar 2, 2006 8:09 AM

While there has been much action in the weekend and primetime blocks of STAR Plus with the channel battling it out to ensure its numero uno position, the afternoon blocks have been relatively quieter. But that is changing now, and though STAR Plus is not launching any new shows on the block yet, efforts are on to create noise around the existing properties.

exchange4media Mumbai Bureau Mar 2, 2006 8:08 AM

Nimbus Sport, the international sports licensing arm of Nimbus Communications Ltd, the global media rights partner of BCCI for the period March 2006 to March 2010, has entered into three more television licensing agreements in addition to those already announced. The three new members are ARY Digital, GEO TV and StarHub.

exchange4media Mumbai Bureau Mar 2, 2006 8:05 AM

BCCI has announced that it will make available limited news clips of coverage for each day’ play of the India-England cricket series to news channels and free-to-air terrestrial TV channels in India, which broadcast regularly scheduled news bulletins or permitted news clip broadcasters.

exchange4media Mumbai Bureau Mar 2, 2006 8:04 AM

Shantilalbhai Shah, Founding Editor of Gujarat Samachar, passed away on February 27 following a heart attack. Shah had not been keeping well for the past 15 days before succumbing to the stroke. He was 87.

exchange4media Staff Mar 2, 2006 8:02 AM

The Union Budget 2006-07 has widened the service tax net to include sponsorship of events other than sports events among 15 other services. However, key industry players in the non-sporting events aren’t too worried, the reason being that the 12 per cent service tax can be offset against other indirect tax liabilities.

Noor Fathima Warsia Mar 2, 2006 8:01 AM