Date-wise News

Online gaming portal Contests2win has sold its Hong Kong-based wireless marketing operation M2W to Walt Disney Internet Group. However, the company said the acquisition will not impact the India operations of Mobile2win.

exchange4media Staff Aug 31, 2006 5:14 PM

Telecom Regulatory Authority of India (TRAI) has finally come out with an order stipulating tariffs order for notified areas where CAS is to be implemented by December 31, 2006. The ceiling for the MRP for any pay channel has been fixed at Rs 5.

exchange4media Staff Aug 31, 2006 12:56 PM

The global product-placement market will soar 25% to $7.5 billion this year and hit $14 billion by 2010, a study finds. But the explosion is causing product-placement agencies to rethink their business models and leading some to wonder how effective placement can be amid all the noise.

exchange4media Staff Aug 31, 2006 8:56 AM

High-end paints are splashing the walls of the hinterland. Increasing disposable incomes and the desire to be seen as 'different' are driving consumers in tier-II and tier-III cities to experiment with such paints.

exchange4media Staff Aug 31, 2006 8:54 AM

Hindustan Lever has decided to increase the number of Ayush Therapy Centres (ATC) in an attempt to make up for lost time and capitalise on the positive consumer response generated in the initial years after the launch.

exchange4media Staff Aug 31, 2006 8:53 AM

Sercon India, through its subsidiary in Singapore, has further expanded its regional reach for undertaking BTL marketing initiatives across Asia. Sercon ARCs (Activation and Response Centers) have been established at Ho Chin Minh City, Vietnam and Manila, Philippines. This further augments the six ARCs already operating in the region.

exchange4media Staff Aug 31, 2006 8:52 AM

Online travel portal Cleartrip has tied up with Lonely Planet, one of world’s most widely recognised travel content brands, to launch ‘Small World’, an online travel guide. The digital guide will be available on Cleartrip’s website from September 1, 2006.

exchange4media Staff Aug 31, 2006 8:51 AM

OnMobile, a telecom VAS provider, is tying up with various multiplexes to sell movie tickets through mobile phones. It has already launched the service in cities like Mumbai, Kolkata, Pune and Surat tying up with Fame Cinema.

exchange4media Staff Aug 31, 2006 8:49 AM

Indian bikers have given their verdict. The newly launched Hero Honda CD Deluxe, apart from Honda Shine and TVS Apache are the highest rated bikes in their respective segments. Old faithfuls – Hero Honda Splendor+ and Bullet 350 – still hold fort among bikers. This was revealed in the 2006 Motorcycle Total Customer Satisfaction study released by TNS.

exchange4media Staff Aug 31, 2006 8:48 AM

Buoyed by the success of ‘Q3 Jeyyam Grand Master’, an interactive reverse quiz show in which the host finds out who is in the mind of the contestant, Vijay TV is gearing up to launch ‘Unga Veetu Grand Master Yaaru?’ (Who is the Grand Master in your house), which is a special segment of the Grand Master programme.

Judy Franko Aug 31, 2006 8:47 AM

Radio Mirchi is out to promote its morning show ‘Hello Delhi’ in a big way, besides promoting the show on radio, the FM station has also opted for various displays plastered all over Delhi.

exchange4media Staff Aug 31, 2006 8:46 AM

Dinesh Bhatia, Head-Treasury and Planning with HT Media Ltd, has put in his papers. He is set to join the India Today Group as CFO from the first week of September.

exchange4media Staff Aug 31, 2006 8:44 AM

NRS 2006 definitely didn’t hold good news for The Times of India at the national level, given the paper’s overall readership declining to 75 lakh. However, the big news is that it has toppled its long-time rival Hindustan Times from the numero uno readership position in Delhi for the first time. TOI is now the supremo in both Mumbai and Delhi. Not only has TOI grown in the Mumbai market – despite the entry of HT and DNA – its year-old sibling, Mumbai Mirror, is flaunting some good numbers as well.

Noor Fathima Warsia Aug 31, 2006 8:43 AM

Television Eighteen Group has appointed Surya Mantha as CEO of their Internet business arm, Web 18. Prior to joining Web18, Surya was heading the Interactive Service business for Sify India based in Chennai.

exchange4media Staff Aug 31, 2006 8:42 AM

Futuristix Media Communication Centre (FMCC) held its second convocation on August 30, where the second batch of students was awarded their diplomas.

exchange4media Staff Aug 31, 2006 8:42 AM

Mudra Brand Therapist, the healthcare and lifestyle specialist of the DDB Network in India, has won the creative duties for the UNICEF ROSA (Regional Office of South Asia) project following a multi-agency pitch. The project is aimed at curbing the bird flu epidemic in South Asia.

exchange4media Staff Aug 31, 2006 8:40 AM

The third edition of Advertising Club Calcutta’s Consumer Connect Awards willl be held on September 2, 2006. The Awards was started in 2003 to coincide with the 50th year celebrations of the Ad Club Calcutta.

exchange4media Staff Aug 31, 2006 8:40 AM