Date-wise News

Mudra Mumbai has won the businesses of all the brands of Nutrine by Godrej Beverages and Foods (GBFL). The incumbent agency was Rediffusion DY&R. Madison will be handling the media duties. The account is pegged upwards of Rs 10 crore.

exchange4media Mumbai Bureau Aug 21, 2006 9:26 AM

Having kicked off its global ambitions with a string of mergers & acquisitions(M&As) in the industrial products, pharma, IT, oil & gas and other sectors, India Inc has now started sewing cross-border brand acquisitions. These brand-led acquisitions have been primarily in the food & beverage, textile and FMCG sectors.

exchange4media Staff Aug 21, 2006 7:46 AM

Customer satisfaction with most major search engines and portals is declining. Yahoo's satisfaction rating took the biggest plunge, according to a recent study by American Customer Satisfaction Index. Even Google, which rated highest among the major portals, is slightly down compared to last year's ratings.

exchange4media Staff Aug 21, 2006 7:44 AM

Paymate India Pvt Ltd, a Mumbai-based mobile payment/commerce solutions company, which began its operations recently, is now concentrating on its advertising and marketing. The company, spun out of CoruscantTec, is on the lookout for creative as well as media agencies, but is yet to call for a pitch.

exchange4media Staff Aug 21, 2006 7:42 AM

In a bid to connect with its target audience, Unish Kuri, a fortnightly Bengali magazine from the ABP Group targeted at college goers, recently held the grand finale of the Unish Kuri Streax Glam Hunt in Kolkata.

exchange4media Staff Aug 21, 2006 7:38 AM

Ashish Kashyap-led MIH India has appointed Mudit Khosla of Yatra.in as its VP and Head, Alliances and Business Development. At Yatra, Khosla was one of its founding members working as General Manager, Strategic Relations Group.

exchange4media Staff Aug 21, 2006 7:36 AM

The price war among Gujarati dailies has not allowed ABC certification for any player in the state for some time. The equation stands changed now with Divya Bhaskar receiving its first ABC certificate.

Noor Fathima Warsia Aug 21, 2006 7:35 AM

SET India’s PIX channel, the latest entrant in the English movie domain, has finally unrolled a marketing plan. In addition to mass media activities, the channel has also launched www.pixtelevision.com. For channel officials, an approach like this hits the right note with the premium TG.

Noor Fathima Warsia Aug 21, 2006 7:34 AM

Chennai-based creative solutions company, Brand Portrait, has bagged the end-to-end communications business of Chennai-based Dhanus Group for the Indian and US markets. With this, Brand Portrait becomes the first Indian agency to market an Indian company overseas.

exchange4media Chennai Bureau Aug 21, 2006 7:33 AM

The Ministry of Information and Broadcasting has deferred the order issued to channels that they need to air apology scrolls for carrying objectionable ads.

Noor Fathima Warsia Aug 21, 2006 7:31 AM

Event management company Showtime has appointed Ravi Shankar as CEO. Prior to joining Showtime, Shankar was Head of Stakeholder and Strategic Relationship Management Practice at research agency TNS.

exchange4media Staff Aug 21, 2006 7:30 AM

Carat has repositioned itself as a communications planning agency and intends to lead communications for any client. The agency claims two things are working in its favour to achieve this – the fact that it is a media independent agency and its application SPI, which helps in avoiding ad wastage.

Noor Fathima Warsia Aug 21, 2006 7:26 AM

Upcountry and rural markets hold umpteen opportunities for marketers, but remain a mystery as to what permutation and combination will work as the best communication vehicle to tap these markets. exchange4media takes a look into what experts in this field have to say.

Tuhina Anand Aug 21, 2006 7:25 AM

STAR Entertainment has launched two divisions to structure branded content – the Advertiser Funded Programming (AFP) and In-programme Product Placement (IPP). Both divisions will work closely with sales and content to marry brand messages with ideas and create content in the process.

Noor Fathima Warsia Aug 21, 2006 7:24 AM

<p align=justify>We are like a newborn baby who can only devour energy and grow. In the process, we are using technology, generating state-of-the-art knowledge, data bank and policies. We will be building and consolidation our network to tackle legislative issues across the country, and all this without sacrificing any cash flow.

exchange4media Staff Aug 21, 2006 12:00 AM

<p align=justify>Digital is the way forward. Having said that, it is also true that it calls for large investments. Only a company with global bearings or a player with sufficiently deep pockets can cash in on this trend. Two forces are in play – on one hand, there is consolidation happening, and on the other, global players are infusing a quantum change. Together, these two developments will determine the course of the OOH medium.

exchange4media Staff Aug 21, 2006 12:00 AM