Date-wise News

Indian Readership Survey (IRS) 2006, Round 2 has been declared on Tuesday based on the average issue readership of the publications. The top three dailies in terms of readership are Dainik Jagran, Dainik Bhaskar and Hindustan. Among magazines, the top three names are Saras Salil, Vanitha (Malayalam) and India Today (English).

Noor Fathima Warsia Oct 10, 2006 4:27 PM

The Financial Times is contemplating scrapping its "No FT, no comment" slogan and replacing it with the new strapline, "We live in Financial Times".

exchange4media Staff Oct 10, 2006 7:57 AM

Nike is to spend more than $450m (£240m) this year to gain the endorsements of celebrity athletes such as Tiger Woods.

exchange4media Staff Oct 10, 2006 7:56 AM

Watch major Titan is betting big on its sub- brands to drive growth in the coming years. While Raga, the women’s range, has recently been repositioned and is expected to contribute close to 40 per cent to the brand turnover compared with 25 per cent last year, niche brands like Edge and Nebula too are positioned for growth.

exchange4media Staff Oct 10, 2006 7:55 AM

Hero Honda has strengthened its presence in the premium segment further by launching the all-new ‘CBZ X-treme’. Priced at Rs 54,500 for the disc kick version and Rs 56,500 for the disc self version, the CBZ X-treme is expected to give tough competition to Bajaj’s Pulsar.

exchange4media Staff Oct 10, 2006 7:54 AM

Main Issue garnered a huge 82 per cent share while Supplements had an 18 per cent share in overall Print advertising in Jan-Aug ’06. A high 33 per cent growth seen in advertising in Supplements in Jan-Aug ’06 over Jan-Aug ’05 while Main Issue advertising saw a 15 per cent rise. Educational Institutions topped advertising in Main Issue as well as in Supplements.

exchange4media Staff Oct 10, 2006 7:53 AM

‘The Amazing Race Asia’ has revealed the 10 teams selected to race around Asia and beyond for the grand $100,000 prize. It is slated for broadcast on Thursdays, at 9.00 pm on AXN. The series will debut on November 9, 2006. Among the participating teams are Indian models Prashant Raj Sachdev and Sahil Shroff.

exchange4media Staff Oct 10, 2006 7:52 AM

Sachin Das Burma has been appointed as Creative Director (Copy) at JWT Delhi. He will be working on all the accounts of JWT Delhi. Burma’s previous stint was with Bates Enterprise as Associate Creative Director on the Nokia account. He was with Bates for five years.

exchange4media Staff Oct 10, 2006 7:52 AM

SaharaOne Media and Entertainment has tied up with broadcast distribution company Globosat to distribute its channels, SaharaOne and Filmy, in the UK and Europe. Globosat is already distributing content for Sahara in North America.

exchange4media Mumbai Bureau Oct 10, 2006 7:51 AM

After Sangeet Bangla, a Bengali music channel, Sangeet Bangla Network Pvt Ltd has started a Hindi music channel, Music India. The channel would be available nationwide, covering all Hindi speaking markets in the country.

Noor Fathima Warsia Oct 10, 2006 7:50 AM

Brand Curry has been on an account winning spree of late. The agency has added two new businesses to its kitty. Brand Curry has been appointed as the communication consultant for Jagran Group’s soon-to-be-launched FM radio venture and fashion brand Cantabil.

exchange4media Staff Oct 10, 2006 7:49 AM

The Effie Awards 2006 have maintained the number of entries that it had achieved last year – 79. The first round of judging is scheduled for October 10, 2006. As many as 14 top agencies have come under the scanner.

Noor Fathima Warsia Oct 10, 2006 7:48 AM

The Times of India Group has inked a Business Cooperation and Arrangement Agreement (BCAA) with Sandesh Ltd, publishers of Gujarati daily, Sandesh. The Times of India Group has also picked up 12 per cent preferential equity of Sandesh. This is fresh equity and would not dilute the promoters’ stake in Sandesh.

Noor Fathima Warsia Oct 10, 2006 7:47 AM

Ajit Varghese, hitherto COO, Madison Infinity, has been appointed as the Maxus India, MD. The position was left vacant when CVL Srinivas, CEO, Maxus, Asia Pacific quit the organisation.

Noor Fathima Warsia Oct 10, 2006 7:46 AM

Idiom Design and Consulting, an end-to-end design services consultancy, has announced major plans to strengthen its presence in the Indian market. Set up in April 2005 following the merger of two design firms – Tessaract and Esign – and with investments and mentorship by Kishore Biyani, Idiom is expected to triple its turnover this fiscal.

exchange4media Staff Oct 10, 2006 7:45 AM

Bhaskar Group made its foray into the Punjab market with the launch of the Jalandhar and Amritsar editions of Dainik Bhaskar on October 8. Dainik Bhaskar is the first newspaper in Punjab to have an all-colour edition from day one. It may, however, be noted that Punjab Kesari also turned colour from September 24, 2006.

exchange4media Staff Oct 10, 2006 7:44 AM