Date-wise News

Time magazine said today that it will start delivering issues to newsstands on Fridays instead of Mondays, effective next January, as part of a larger effort to remake the magazine's business. The shift also means the magazine will send its editorial content to printers in the middle of the week instead of at week's end.

exchange4media Staff Aug 19, 2006 8:40 AM

With the pesticide controversy refusing to die down, PepsiCo India has decided to silence its critics with the help of endorsement from sources that are more credible than film stars. The FMCG giant will be roping in scientists to endorse its products for a mass media campaign.

exchange4media Staff Aug 19, 2006 8:38 AM

Titan Industries is looking to establish itself in the mass jewellery market by extending its pilot `GoldPlus' retail project, targeted at the semi-urban buyer, to more tier-II towns in the country.

exchange4media Staff Aug 19, 2006 8:38 AM

Hindustan Motors and Mitsubishi Motors Corporation have announced the launch of their premium sports utility vehicle, the Mitsubishi Montero. Priced at Rs 29.70 lakh, the Montero being introduced in India is the contemporary and fully featured version of the international model.

exchange4media Staff Aug 19, 2006 8:37 AM

Following its successful marketing deal with ‘Krishh’, Percept’s film marketing arm, P9 Integrated, now seeks to repeat the success with Karan Johar’s ‘Kabhi Alvida Naa Kehna’ (KANK). P9 has developed a co-branded promo spot for KANK and Compaq Presario based on the common premise that both are about relationships.

exchange4media Staff Aug 19, 2006 8:36 AM

PRCAI, the apex industry body representing public relations consultants in India and member of the International Communications Consultancy Organisation, has introduced a special ‘Matchmaking Programme’ to bring Indian and global PR consultancies together.

exchange4media Staff Aug 19, 2006 8:35 AM

Movie exhibition company Cinemax Cinemas has come out with a monthly film encyclopaedia titled ‘Cinemax Magazine’. The magazine will provide an insight into the world of Bollywood and events taking place at all Cinemax multiplexes.

exchange4media Staff Aug 19, 2006 8:33 AM

The Fashion Design Council of India has announced that Nokia would be the associate sponsor for Wills Lifestyle India Fashion Week, slated to be held in the Capital from August 30, 2006. The mobile phone major is partnering with fashion designer Ashish Soni to design a collection, taking inspiration from an upcoming Nokia premium handset.

exchange4media Staff Aug 19, 2006 8:32 AM

Global Broadcast News Ltd (GBN), a TV18 Group company and owner of CNN-IBN and stakeholder in IBN 7, has filed its Draft Red Herring prospectus with the Securities and Exchange Board of India to enter the capital market with its initial public offering.

exchange4media Staff Aug 19, 2006 8:31 AM

The Internet has come to play a major role in one’s car purchasing decision. Less than 2 per cent of consumers have bought a car online, but more that 60 per cent of car buyers compare cars online before deciding on the right set of wheels, revealed a study by Experian, a global information solutions company.

exchange4media Staff Aug 19, 2006 8:31 AM

It’s India shining at an international awards festival yet again. No matter how clichéd the term has started to sound, the fact is that India agencies are increasing carving a niche for themselves in the global arena. The event this time is the prestigious New York Festivals 2006. E4M had earlier reported that Mudra, Leo Burnett, JWT and Rediffusion DY&R had made it to the finals. Now that the complete list of nominations is out, there are several more Indian names featured there.

exchange4media Staff Aug 19, 2006 8:29 AM

Percept D’ Mark has bagged the ground rights for the Triangular Cricket Series to be played between India, West Indies and Australia in Singapore in the second week of September. The rights were awarded in Delhi on Friday. Percept D’ Mark was the lone bidder for the ground rights.

exchange4media Staff Aug 19, 2006 8:28 AM

Mudra South has bagged the advertising account of Mr White, one of the flagship brands of Henkel. The win is the result of DDB Worldwide gaining Henkel’s detergent portfolio. With this, Mudra South handles virtually the entire detergent portfolio of Henkel in India.

exchange4media Mumbai Bureau Aug 19, 2006 8:27 AM

Television Eighteen Group has acquired Mumbai-based interactive ad agency Urban Eye Media, an eight-year old agency providing high-end web design and solutions. Post acquisition, Urban Eye is expected to be a major component of the TV 18 group’s demerged business, Web 18.

exchange4media Staff Aug 19, 2006 8:26 AM

Carat Media Services on Friday announced its global initiative to reposition itself as a communications planning agency. Communication planning will now be an integral part of its offering through the newly rolled out global 3C process.

exchange4media Mumbai Bureau Aug 19, 2006 8:25 AM