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Brand ambassador Yuvraj Singh reinforces the idea of 24-hour protection from dandruff in the TVC of Marico’s new Parachute Advanced Aftershower Anti-Dandruff Cream. Publicis Ambience is the creative agency.
Tasneem Limbdiwala Jun 14, 2007 9:22 AM
Following its SML campaign, Hutch has launches its new commercial emphasising on its new advance mode of mobile search. The campaign, devised by O&M features Eskimos in an interesting way showing that whatever you search for, will come to you.
Tasneem Limbdiwala Jun 13, 2007 9:20 AM
The Outdoor Advertising Convention 2007 ended with the awards ceremony held in Mumbai. There were total 23 categories that were awarded. The awards ceremony saw O&M walking away with a total of 24 awards including four Golds.
Tasneem Limbdiwala Jun 11, 2007 6:08 PM
The post-lunch session saw some major interactive action through the panel discussion and the lone presentation that highlighted the advancements of OOH outside India.
Tasneem Limbdiwala Jun 9, 2007 4:13 PM
Sanjay Upadhayay has joined Sony Entertainment Television as Vice President-Development Programming, after a stint of almost four years with BAG Films. He will be reporting to Albert Almeida, Executive VP and Business Head, Sony Entertainment Television.
Tasneem Limbdiwala Jun 8, 2007 7:06 PM
Promax|BDA India 2007 awards ceremony saw Set India walk away with 19 metals, which comprised eight Gold’s. The ceremony saw a total of 34 metals presented to the winners. The second position was taken by Star India, with five Gold’s.
Tasneem Limbdiwala May 31, 2007 9:28 AM
Promax|BDA India 2007 kick started on May 29, 2007. The morning sessions of the first day spoke on the differentiation between branding that is meaningful, versus branding that add to the clutter. The speakers included David O’Brien, VP, Creative Services, Alliance Atlantis; Martin Delamere, Media Consultant and Paul Weyland, President, Paul Weyland Training Seminars.
Tasneem Limbdiwala May 30, 2007 9:07 AM
ICICI Prudential Life Insurance has launched a new corporate campaign titled ‘Jeetey Raho’. Lowe is the creative agency while the commercial is directed and conceptualised by R Balakrishnan, NCD, Lowe.
Tasneem Limbdiwala May 28, 2007 9:12 AM
Swami Anand Tirth and Vaybhav Singh, formerly Creative Directors at Dentsu Marcom, have moved to McCann Erickson Delhi as Creative Directors. Tirth is joining as Creative Director (Art) and Singh as Creative Director (Copy).
Tasneem Limbdiwala May 25, 2007 9:18 AM
Cartoon Network Enterprises (CNE), the global licensing and merchandising division of Cartoon Network, has launched a new range of toy called ‘Blazing Yo Yo’ for Pogo.
Tasneem Limbdiwala May 24, 2007 10:07 PM
The Great Indian Laughter Challenge has always delivered for STAR, and the channel is ensuring the third season maintains the standards. The marketing strategy is inclusive of conventional media like outdoor, TV, radio and new media like SMS, Internet and other on-ground activities.
Tasneem Limbdiwala May 24, 2007 9:25 AM
Sourabh Mishra is back in advertising. He has joined TBWA\India as Chief Strategic Officer. He will be based out of Mumbai and would report to George John, Chairman, TBWA\India.
Tasneem Limbdiwala May 22, 2007 9:15 AM
The winners for the ninth International Food and Beverage Creative Awards 2007 have been announced. From the three Indian agencies making to the final, only McCann-Erickson India won for its client Perfetti Van Melle’s brand Happy Dent in the Television and Cinema category.
Tasneem Limbdiwala May 21, 2007 9:31 AM
The use of celebrities in advertising has proved to be a dilemma for creative gurus. Where on one hand ad critics say that celebrity ads lack creativity and in most cases the celebs are wasted, on the other hand, many believe that celebrities interfere with the creativity and hence prove a hindrance. exchange4media finds out what creative heads have to say on celebrities.
Tasneem Limbdiwala May 18, 2007 8:55 AM
The annual Nielsen-TAM Annual Conference brought under the scanner the need to understand the television consumption patters of the elite. At the same time, experts from Nielsen shed more light on the benefits of the right product mix.
Tasneem Limbdiwala May 17, 2007 9:21 AM
After a stint of two years, Vikas Bahl has called it a day at SAB. He has joined UTV to head the media major’s second brand in the motion picture space, ‘Spotboy’ as EVP. He will report to Ronnie Screwvala, CEO, UTV Communications.
Tasneem Limbdiwala May 16, 2007 9:19 AM
MTV has announced a new career based reality show, ‘MTV on the Job’. The show premieres on May 19 at 7 pm, and will air for 13 weeks, focussing on different alternate off-centre careers.
Tasneem Limbdiwala May 16, 2007 9:17 AM
Levi’s and JWT have a different message for the cricket team in India, with their new print ad that was released on the first day of the India-Bangladesh ODI. The ad titled ‘Cricket Blues’, has been created by Tina Sachdev, JWT Bangalore, and Art Director is N Ajesh.
Tasneem Limbdiwala May 14, 2007 9:36 AM
Universal Communication Pvt Ltd has acquired the marketing and space-selling rights for the K Sera Sera channels -- Lemon TV and Jhankar TV. Both these channels are free-to-air.
Tasneem Limbdiwala May 9, 2007 9:12 AM
ITC Foods has recently launched the TVC for its confectionary and snack brand Bingo. O&M, Bangalore, is the creative agency behind the TVC, while it has been produced by Footcandles. The TVC is seen in five different series with the tagline, ‘No confusion, Just great combination’.
Tasneem Limbdiwala May 7, 2007 9:31 AM
Sony Entertainment Television’s Indian Idol season-3 has taken its marketing strategy through a 360-degree route. From traditional media like outdoor, TV, radio, etc, the channel has planned a number of below-the-line marketing activities too.
Tasneem Limbdiwala May 7, 2007 9:06 AM
Sony Ericsson has launched a campaign for its handset W200i. Saatchi & Saatchi is the creative agency and brand ambassador Hrithik Roshan is seen capturing the fast-paced youth music and dancing to ‘The Thump’.
Tasneem Limbdiwala May 4, 2007 9:00 AM
Manish Bhatt and Raghu Bhat, Senior Creative Directors at McCann Erickson Mumbai, have put in their papers. The creative duo is on its way to Contract. Another loss that the agency recently faced was that of Vistasp Hodiwala (Vispi), who has left to join JWT.
Tasneem Limbdiwala May 4, 2007 8:59 AM
The summer not only brings in new programming initiatives from The Walt Disney Company, but also quite a few on-ground audience connect events like International Volunteers Day, Make-A-Wish and Hungama TV’s 2007 Captains attending the Second Board of Kid Directors meeting.
Tasneem Limbdiwala May 1, 2007 9:21 AM
Following the completion of its contract with Lodestar Universal, Bank of Baroda has moved its media duties to MPG. The development is effective April 2007 and was not preceded by any pitch process. The account is estimated to be in excess of Rs 30 crore. Sources from the client’s side have confirmed the development.
Tasneem Limbdiwala Apr 28, 2007 9:15 AM
FILMY is all geared for the marketing of its upcoming Bhojpuri film ‘Ganga’. The campaign plans to take the 360-degree route. The channel is targetting the markets of MP, Punjab, Chandigarh, Delhi and Mumbai for this movie.
Tasneem Limbdiwala Apr 26, 2007 9:27 AM
Reliance Money, a group company of Reliance Capital, has a new campaign. JWT is the agency and Tista Sen has worked on it. Future East Productions has produced the TVC with Ashim Ahluwalia as director. The 60-second film captures the confusion about investing one’s money in an appropriate fund.
Tasneem Limbdiwala Apr 26, 2007 9:16 AM
GoaFest 2007 Creative Awards saw Rediffusion DY&R walking away with as many as 40 metals, which comprised four Golds. Grey Worldwide follows with 31 metals, Leo Burnett with 29 metals and McCann Erickson has 25 metals, which included three Golds.
Tasneem Limbdiwala Apr 23, 2007 8:58 AM
GoaFest 2007 kicked off with one of the hottest possible topics in the medium: digital technology. Sharing insights on the digital technology from the global perspective, the speakers at the sessions on digital technology expressed their delight with its growth globally.
Tasneem Limbdiwala Apr 21, 2007 9:31 AM
The final session explored ways how advertising agencies could take the Indian advertising industry from Rs 15k crore to Rs 50k crore. Speakers talked about prevailing unhealthy practices, roadblocks, media inflation, advertiser perspective and the need to create an Indian Advertising Forum.
Tasneem Limbdiwala Apr 21, 2007 9:27 AM
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