Date-wise News

Prasoon Joshi, Regional Creative Director for South and Southeast Asia, McCann Erickson has been appointed as Asia representative for McCann WorldGroup Global Creative Collective. A group of 13-person multidiscipline WorldGroup Global Creative Collective has been formed.

exchange4media Mumbai Bureau May 7, 2007 6:47 PM

BAG Films has entered into a JV with South Korean firm Sieundesign Co. to form an animation company called BAG & Sieun Animation (P) Ltd. Meanwhile, BAG Films has obtained approval from the Registrar of Companies, NCT, Delhi and Haryana for changing its name to BAG Films & Media Ltd.

exchange4media Staff May 7, 2007 5:48 PM

Law & Kenneth has bagged the creative duties for Reliance’s home video business Big Flicks. The business is estimated to be in excess of Rs 10 crore and the pitch had involved around six agencies including O&M and Orchard.

exchange4media Staff May 7, 2007 4:26 PM

Rajiv Mishra has put up his papers at BAG Films where he was working as COO, Radio Dhamaal, and Director, International School of Media and Entertainment Studies. He is one of the most active professionals of the FM radio industry and the man behind the push for major policy initiatives such as single frequency, formation of Association of Radio Operators for India (AROI), etc.

exchange4media Staff May 7, 2007 1:36 PM

The Print segment saw a 4 per cent growth in ad volumes in Q1 2007 over Q1 2006. Publications from South, West and North zones constituted 87 per cent share of the ad pie. While ‘Services’ sector got the largest share of ad volumes, one of the fastest growing sectors in Q1 2007 was Telecom products. Educational institutions remained at the No. 1 position in Q1 ’07. Maruti Udyog jumped from Rank 10 to Rank 1 among advertisers.

exchange4media Staff May 7, 2007 9:37 AM

The Marathi daily Loksatta has announced a competition in creativity. Called the ‘Loksatta-Changing Lives Contest’, the competition will have agencies participate in a bi-monthly campaign with themes in social issues.

exchange4media Mumbai Bureau May 7, 2007 9:33 AM

ITC Foods has recently launched the TVC for its confectionary and snack brand Bingo. O&M, Bangalore, is the creative agency behind the TVC, while it has been produced by Footcandles. The TVC is seen in five different series with the tagline, ‘No confusion, Just great combination’.

Tasneem Limbdiwala May 7, 2007 9:31 AM

The clutter is gone. The Indiatimes.com website, alongwith timesofindia.com and Indiatimes Cricket, has unveiled a new look recently which is also easy to navigate. All the sub-sites now use the same Indiatimes branding.

exchange4media Staff May 7, 2007 9:28 AM

Ashutosh Legend Multimedia Pvt. Ltd (ALMPL) is now an INS-accredited advertising agency. The agency got its accreditation in May 2007. In this new status, the agency has chalked itself a growth plan of business worth Rs 100 crore by the end of the financial year 2007-08.

exchange4media Mumbai Bureau May 7, 2007 9:24 AM

Chennai-based agency be positive 24 has added two new businesses to its kitty. These are Diva, which is a women’s ethnic wear store, and a conglomerate of three opticians — Kapleshwar Optics, Savera Opticians and Vision Care. There was no formal pitch involved for the businesses.

Judy Franko May 7, 2007 9:18 AM

Big Flicks, the home video business from Reliance Entertainment, is all set to launch its business with three components – rental, broadband delivery, and sell-through. The pricing of the DVDs is said to be between Rs 11 and Rs 501.

exchange4media Staff May 7, 2007 9:17 AM

O&M Kolkata will now handle the creative for MP Jewellers, one of the prominent players in the Kolkata jewellery market. The business, which was hitherto with Bates Kolkata, has moved to O&M after a pitch.

exchange4media Staff May 7, 2007 9:14 AM

Innocean Worldwide has launched an interactive forum for knowledge and skill enhancement for its personnel and clients. Launched as ‘Leaning Curve’ on May 4, the inaugural session had an interesting interaction with well-known economist Dr Amitendu Palit.

exchange4media Staff May 7, 2007 9:11 AM

exchange4media Group has published a ‘Ready Reckoner’ on the Indian magazine industry. Players from the field elaborate on how there is a need for such a product in the industry.

exchange4media Staff May 7, 2007 9:08 AM

Sony Entertainment Television’s Indian Idol season-3 has taken its marketing strategy through a 360-degree route. From traditional media like outdoor, TV, radio, etc, the channel has planned a number of below-the-line marketing activities too.

Tasneem Limbdiwala May 7, 2007 9:06 AM

Movie-brand associations have allowed brands in India to participate in some popularity that international titles enjoy. However, has this converted into a commercial exercise where the moolah matters more, rather than brand fits?

exchange4media Staff May 7, 2007 8:59 AM

The ICC World Cup 2007 finals saw Australia battling it out with Sri Lanka. Data and has thrown some good numbers for non-India matches, but experts are clear that it does not compensate for the loss that India’s early exit imposed. They are also clear that cricket as a property will be strong in India for still some time to come.

Noor Fathima Warsia May 7, 2007 8:54 AM