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Following the global development of Research in Motion’s (RIM) popular handset brand BlackBerry brand appointing BBDO Worldwide to handle its worldwide creative responsibilities, BBDO India too has begun work on the business in India.
Tasneem Limbdiwala Jun 9, 2011 9:15 AM
The industry has been buzzing with the rumours of Nissan Motors reviewing its creative business. However a source from the client side denied any such development and stated to be a rumor.
Tasneem Limbdiwala Jun 8, 2011 10:22 PM
JWT India has announced the exit of Rohit Ohri, who was heading the agency’s Delhi operations as Senior VP & Managing Partner. Ohri is headed to Dentsu India Group as Executive Chairman.
Tasneem Limbdiwala Jun 8, 2011 9:21 AM
In a strategic move to capture a significant share of the growing sports market, Zzebra Public Relations has launched Zzebra Sports, touted as the country’s first integrated sports communications firm.
Tasneem Limbdiwala Jun 8, 2011 8:30 AM
It is understood that Spice Mobile has decided on its media AOR and the account is headed to OMD India. The business’ spends is pegged in the region of Rs 100-125 crore. The pitch had seen the participation of some of the leading media agencies.
Tasneem Limbdiwala Jun 7, 2011 8:20 AM
Anil Kakar, who had quit IBD India in June 2010 as Executive Creative Director, has announced his own venture called ‘Gasoline’, which aims to be a ‘complete creative communications partner’.
Tasneem Limbdiwala Jun 6, 2011 9:05 AM
Laqshya Media has created an OOH buzz for Jaguar Land Rover at the Hyderabad Airport, aimed at creating a lasting impression on the air travellers.
Tasneem Limbdiwala Jun 6, 2011 8:47 AM
May’s gone and June’s here, and with the change of months, monsoon is here! Refreshed by the summer showers, Tasneem Limbdiwala readies for the deluge of industry events…
Tasneem Limbdiwala Jun 4, 2011 8:18 AM
May’s gone, June here and with the change of the month, monsoon is here! It’s time to wash away the heat and start a whole new season of monsoon with a shower of events. Tasneem Limbdiwala is all geared up!
Tasneem Limbdiwala Jun 3, 2011 1:39 PM
Close on the heels of bagging the Skoda account, Saatchi & Saatchi has added online marketplace OLX’s business to its kitty following a multi-agency pitch. As per industry sources, the account size is pegged at Rs 10 crore.
Tasneem Limbdiwala Jun 3, 2011 8:29 AM
Following a multiagency pitch, Mitsubishi India has appointed Euro RSCG as its creative partner. Euro will work on the entire portfolio of the brand in India.
Tasneem Limbdiwala Jun 1, 2011 8:48 AM
Almond Board of California is scouting for a media partner and the organisation is in talks with a few leading agencies. Sudarshan Mazumdar, National Programme Manager, Almond Board of California, has confirmed the pitch call.
Tasneem Limbdiwala Jun 1, 2011 8:48 AM
Broadening the reach and planning for radio has been very much on the cards for all radio players, now the major concern is where this medium figures in clients’ media mix...
Tasneem Limbdiwala May 27, 2011 8:43 AM
RiddiSiddi Bullions Limited (RSBL), India’s bullion traders, has appointed Six Inches Communication, for the holistic brand communication of its various products.
Tasneem Limbdiwala May 25, 2011 8:37 AM
On his maiden visit to India, Stephen Rothman, Global Planning Head on Pampers, at Saatchi & Saatchi speaks about mobilising ideas that are relevant.
Tasneem Limbdiwala May 23, 2011 8:29 AM
Close on the heels of bagging JPSI’s F1 racing arena business, MWG TAG has pocketed the creative duties of Blackberry, the apparel brand from Mohan Clothing Co.
Tasneem Limbdiwala May 20, 2011 8:26 AM
Hindustan Motors-Mitsubishi has invited agencies to pitch for its creative business. The pitch is based out of Chennai. Contract Advertising is the incumbent agency.
Tasneem Limbdiwala May 19, 2011 9:20 AM
Mark Borao, Global Advisory leader, M&E of Ernst & Young speaks to exchange4media on the new trends in digital content and addresses the challenges of monetisation of content and distribution across multiple platforms.
Tasneem Limbdiwala May 12, 2011 10:10 AM
Laqshya OMI has initiated an election specific OOH campaign for Bengali channel Star Ananda for the Kolkata market.
Tasneem Limbdiwala May 11, 2011 9:42 AM
BBC TopGear, the motoring media brand owned by BBC Worldwide, has appointed Mudra West to handle its creative duties. No pitch process was involved and Mudra bagged the business on the basis of its credentials.
Tasneem Limbdiwala May 10, 2011 9:09 AM
The story of summer begins with holidays and Alphonsos. But for a professional, be it summers or winters, duty calls, muses Tasneem Limbdiwala...
Tasneem Limbdiwala May 7, 2011 8:50 AM
Mudra West has ended its financial year at a 30 per cent growth rate and had bagged eight new businesses in 2010 that added to its performance...
Tasneem Limbdiwala May 5, 2011 8:33 AM
MWG TAG Ideation, the full-service creative agency from McCann Worldgroup India, has bagged the F1 racing arena brand business of Jaypee Group’s JPSI. Highly placed sources estimate the business to be in the region of Rs 25-30 crore.
Tasneem Limbdiwala May 4, 2011 2:59 PM
After a two-year stint, Manjiri Kamat, General Manager for Mumbai and Bangalore operations at MEC India, has put in her papers. She is moving back to Malaysia.
Tasneem Limbdiwala May 3, 2011 8:51 AM
Following a multi-agency pitch, Videocon Group has appointed AMO Communications to handle the creative business for its Sansui and Kelvinator businesses.
Tasneem Limbdiwala Apr 29, 2011 9:05 AM
Shailesh Velandy, Vice-President, Mudra Max has put in his papers after a three-year stint. Confirming the news to e4m, Velandy said, “A long solo travel plan is on the cards”.
Tasneem Limbdiwala Apr 29, 2011 8:52 AM
Following his exit from Mediascope Publicitas as COO, Gourav Tandon has floated a full service OOH agency.
Tasneem Limbdiwala Apr 15, 2011 8:45 AM
CavinKare India is in the process of finalising a creative partner for its new fashion hair colour brand. Sources say the account is likely to land with Contract India.
Tasneem Limbdiwala Apr 14, 2011 8:26 AM
Industry’s leading names share in what ways conclaves such as the one presented by AAAI on ‘Preparing the profession for the new decade’ benefited the advertising industry…
Tasneem Limbdiwala Apr 8, 2011 9:12 AM
Social media has been changing the way people communicate, and brands are now gradually learning to talk the social media language. An ASCI workshop at the GoaFest 2011 sought to find out ways in which brands were leveraging this emerging medium.
Tasneem Limbdiwala Apr 7, 2011 8:38 AM
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