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Abott Nutrition India has appointed Draftfcb+Ulka Group to handle its creative duties. The agency will be working on a holistic communication package encompassing mass media, doctor promotions, and digital the Abbott Nutrition range of products. RK Swamy BBDO was the incumbent agency.
Tasneem Limbdiwala Apr 14, 2010 8:32 AM
The Learning and Knowledge Seminar at GoaFest 2010 concluded with a session featuring two eminent speakers from two top global agencies – Jan Leth, Vice Chairman, Ogilvy Digital, and Andy Greenaway, Regional Creative Director, Saatchi & Saatchi. The two speakers expressed their views on how advertising should now speak the social networking language through advertising under the scanner.
Tasneem Limbdiwala Apr 12, 2010 11:58 AM
The final day of GoaFest 2010 ended on a high note for Ogilvy India, which bagged the maximum number of Creative Abby – 43 to be precise (three Golds, nine Silvers and 30 Bronzes). The agency also bagged the Grand Prix in the Integrated category for Vodafone ZooZoos. Nirvana Films, too, took home the Grand Prix for Vodafone ZooZoos.
Tasneem Limbdiwala Apr 12, 2010 8:43 AM
Day 2 of GoaFest 2010 saw eminent speakers dole out valuable information at the Knowledge & Learning sessions the theme of which was, ‘Survival of the Freshest’. Elaborating on the theme, Prime Focus’s Global Director Micheal Constantine and Grey Worldwide’s Chief Creative Officer Tim Mellor bought under the scanner details of the effectiveness criteria of advertising.
Tasneem Limbdiwala Apr 10, 2010 8:42 AM
Stage is set for India’s biggest advertising festival, GoaFest 2010, that kicks off today. Already the Cavelossim Beach is brimming with the media, advertising and marketing fraternity ready for yet another festival season under the sun. Meanwhile, as a precursor to the event, an Industry Leadership Conclave is being organised on April 8.
Tasneem Limbdiwala Apr 8, 2010 8:58 AM
Amee Sanghvi, former Vice President & Creative Head at INX Network, has joined Orbit Corp as Head - Branding and Communications for the entire group. She is reporting to Pujit Aggarwal, Managing Director & CEO, Orbit Corp Pvt Ltd.
Tasneem Limbdiwala Apr 6, 2010 8:27 AM
As in the previous years, this year, too, the GoaFest Committee has lined up an impressive list of international speakers. However, at a time when moves are afoot to make the festival at par with international events, the Abby leaks at GoaFest have been a blot. How much have these leaks impacted the credibility of GoaFest? exchange4media finds out from the under-30 ad fraternity.
Tasneem Limbdiwala Apr 6, 2010 8:23 AM
Post the announcement of its brand revamp and appointing Ogilvy & Mather India as its creative partner, 82-year old private sector Dhanlaxmi Bank has decided to appoint Mindshare India as its media AOR. Sheran Mehra, Head - Marketing and Corporate Communications, Dhanlaxmi Bank, has confirmed the development.
Tasneem Limbdiwala Apr 6, 2010 8:23 AM
Purple Focus, a full service advertising and marketing communication solutions agency, has been aggressively fueling growth plans. The agency has roped in Arvind Pal Singh as National Creative Director. The appointment comes in the wake of a major restructuring programme that the agency had undergone recently.
Tasneem Limbdiwala Mar 31, 2010 8:38 AM
Taking forward the philosophy of ‘what goes around comes around’, Craig Davis, CCO, Publicis Mojo, in an effort to accelerate that karma wheel, has launched ‘brandkarma.com’, a site aimed at being a social media-driven watchdog of brands like Toyota, Pepsi, Google, and many more. Davis shares more on this new initiative.
Tasneem Limbdiwala Mar 31, 2010 8:37 AM
‘Business Today’, the business fortnightly from the India Today Group, is believed to be on the lookout for a new creative partner and has called for a multi-agency pitch. BEI Confluence has been handling its internal campaigns and events.
Tasneem Limbdiwala Mar 29, 2010 8:18 AM
Following its decision to appoint Ogilvy India for a pilot project, adidas India has launched its new campaign for the India market. Taking forward its ‘Impossible is nothing’ philosophy, the sports brand targets cricket in its latest campaign with a new dimension.
Tasneem Limbdiwala Mar 25, 2010 8:30 AM
R (Chandru) Chandrasekar, who had moved on from Bharti Airtel as Senior Vice President and Head of Brand and Media after a three-year stint, is on his way to Nestle. At Nestle, he takes on the role of Marketing Manager – Beverages. Chandrasekar brings in 13 years of experience, of which he spent seven years with Britannia and three with Marico, besides his stint with Airtel.
Tasneem Limbdiwala Mar 25, 2010 8:27 AM
Daily News and Analysis (DNA) is believed to be reviewing its creative business. Industry sources have pegged the account size at around Rs 10-12 crore. Contract Advertising is the incumbent agency.
Tasneem Limbdiwala Mar 25, 2010 8:26 AM
Spice Mobiles Ltd, a part of Spice Group, a multi-faceted group with a telecom eco-system in India, is believed to be reviewing its creative business. However, it could not be ascertained where the other two businesses – Spice Corp and Spice Telecom – were also up for a review. Contract Advertising is the incumbent creative agency.
Tasneem Limbdiwala Mar 24, 2010 8:27 AM
Grey India is all charged up after the restructuring of sorts in the recent months. Hari Krishnan returned to the agency’s fold recently to head Mumbai. The agency is also upbeat about the two NCD structure in form of Malvika Mehra and Amit Akali. In an exclusive conversation with exchange4media, Jishnu Sen, COO, Grey India, shares his vision and growth plans of the agency in 2010.
Tasneem Limbdiwala Mar 23, 2010 8:22 AM
Speculations are rife about Sagar Mahabaleshwarkar putting in his papers at Rediffusion Y&R as Chief Creative Officer. He is reportedly on his way to Bates 141 as its new National Creative Director. Bates 141 had been on the lookout for an NCD for some time now. Despite repeated attempts, officials from neither Rediffusion Y&R nor Bates 141 were available for comments.
Tasneem Limbdiwala Mar 19, 2010 8:41 AM
Following a multi-agency pitch, Hamdard (Wakf) Laboratories, Delhi has assigned Karishma Initiative (KI), a wholly-owned subsidiary of Lintas India Pvt Ltd as its media AOR. The agency will handle the entire product portfolio including its hero brands - RoohAfza, Safi, Roghan Badam Shirin, Cinkara. The pitch saw participation of five agencies besides Lintas India’s Karishma Initiative. The account size is pegged at Rs 30 crore.
Tasneem Limbdiwala Mar 16, 2010 8:23 AM
It’s a homecoming of sorts for Hari Krishnan, who is back at Grey India as the VP & Branch Head, Grey Mumbai. The position had been left vacant for over a year now. Prior to this, Krishnan was with STAR India in the channel’s marketing division for a few months. Hari’s first innings at Grey started in 2007 when he joined to head Grey Bangalore. He is credited with building the branch successfully, retaining and consolidating clients and building a highly efficient team.
Tasneem Limbdiwala Mar 16, 2010 8:22 AM
Following a multi-agency pitch, Hamdard (Wakf) Laboratories, Delhi has assigned Karishma Initiative (KI), a wholly-owned subsidiary of Lintas India Pvt Ltd as its media AOR. The agency will handle the entire product portfolio including its hero brands - RoohAfza, Safi, Roghan Badam Shirin, Cinkara. The pitch saw participation of five agencies besides Lintas India’s Karishma Initiative. The account size is pegged at Rs 30 crore.
Tasneem Limbdiwala Mar 15, 2010 3:58 PM
Donear Industries Ltd has appointed Thought Bubbles, the agency led by Manoj Motiani, for the advertising duties for Donear Suitings & Shirtings. The win comes in a wake of a multi-agency pitch. The ad spend is estimated in the region of Rs 8-10 crore. The media part of the business will be handled internally by Donear Industries Ltd.
Tasneem Limbdiwala Mar 15, 2010 8:26 AM
Following a multi-agency pitch, adidas India has appointed Ogilvy India to work on its new campaign for 2010. With the upcoming ICC World Cup 2010, the sportswear manufacturer wants to create a buzz with the new campaign. Ogilvy India will be working on the current project for 2010. TBWA\India is the incumbent agency.
Tasneem Limbdiwala Mar 11, 2010 7:46 AM
The Oil and Natural Gas Corporation (ONGC) media and creative pitch has entered the final stage. The pitch has been called as there is a lock-in period of 2-3 years of agency empanelment. The incumbent agencies are Rediffusion Y&R, Grey Worldwide, RK Swamy BBDO and Bates141.
Tasneem Limbdiwala Mar 9, 2010 7:41 AM
General Mills has unveiled a new TVC for its Pillsbury Atta with Multi-Grains brand. Taking the ‘extra nutrition’ plank, the TVC talks about ‘aaj ke bachche’, who are smart and multi-taskers and need the nutrition that can keep up with their hectic lives. But will the ad be able to create the key differentiation in the branded atta category?
Tasneem Limbdiwala Mar 5, 2010 7:28 AM
Following the appointment of MEC as its media partner recently, Zee Entertainment Enterprises Ltd (ZEEL) is now on the lookout for a creative agency. Draft FCB Ulka is the incumbent agency. It is understood that Draft FCB Ulka would retain the flagship Zee GEC channel, while the other channels under the ZEEL umbrella will have a new creative agency.
Tasneem Limbdiwala Mar 2, 2010 6:11 AM
Emami Group has forayed into the food and beverage business with the launch of its edible oil brand, ‘Healthy and Tasty’. The Group has appointed JWT, O&M and On Ads for the creative duties of the brand. A TVC, directed by Prahlad Kakkar, is being unveiled. Emami has also roped in MS Dhoni and Preity Zinta for the brand communication.
Tasneem Limbdiwala Feb 26, 2010 6:49 AM
Following the partnership between TBWA\India and Ignitee Digital Solutions, TBWA\India has appointed Anand Narayan as Vice President, Account Management, for its Mumbai operations. At TBWA\Mumbai, Narayan will head a unit that handles brands such as Nissan, IDFC Mutual Funds, Angel Broking, Singapore Airlines, etc.
Tasneem Limbdiwala Feb 25, 2010 7:30 AM
Close on the heels of bagging the Religare Enterprises media business, Lintas Media Group (LMG) has won the media mandate for Voltas ACs. The account size has been pegged at Rs 35-40 crore.
Tasneem Limbdiwala Feb 25, 2010 7:27 AM
Hamdard (Wakf) Laboratories, Delhi has called for a media pitch. It is learnt that four agencies are currently in the fray, however, the names could not be ascertained. Media Direction, the media services arm of RK Swamy BBDO, is the incumbent agency. The pitch is currently underway and a decision on the agency is expected soon.
Tasneem Limbdiwala Feb 24, 2010 7:19 AM
Following a multi-agency pitch, Rashtriya Chemicals and Fertilizers Ltd has empanelled NAC, Sobhagya, Prachar, Goldmine & Moulis Advertising for its creative and media business. These agencies have been appointed for the company’s Corporate Communications Department, Thal Unit, Marketing and Industrial Products Division for a period of three years from March 1, 2010 to March 1, 2013.
Tasneem Limbdiwala Feb 24, 2010 7:18 AM
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