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Following the announcement of 50:50 venture between Reliance Broadcast Network Ltd and US-based media conglomerate CBS Studios International to launch a series of television channels in India, the venture, called Big CBS, has now invited agencies to handle its advertising business. A highly placed industry source has confirmed the development.
Tasneem Limbdiwala Jul 8, 2010 8:48 AM
Euro RSCG India has roped in Narayan Devanathan as its new Chief Strategy Officer. Devanathan’s primary responsibilities will involve driving strategic planning for current and prospective clients across all of Euro RSCG’s India offices (in Delhi, Mumbai and Bangalore), including Reckitt Benckiser, Max New York Life, MakeMyTrip.com, IBM, BPCL, HDFC Bank, and Sanofi-Aventis, among others.
Tasneem Limbdiwala Jun 29, 2010 8:48 AM
Anil Kakar has put in his papers as Executive Creative Director at IBD India. Kakar has confirmed his move from IBD India, but did not divulge any details on his plans ahead. He has a career span of 17 years in the advertising industry.
Tasneem Limbdiwala Jun 24, 2010 9:06 AM
Prachar Communications has been assigned the media mandate for Maja Healthcare, a unit of VI John Group. Maja healthcare is involved in the manufacture of personal care, skin care products and cosmetics. Rajesh Jain, MD, Prachar Communications, has confirmed the development. The media business is pegged at Rs 10 crore.
Tasneem Limbdiwala Jun 21, 2010 8:39 AM
Hanoz Mogrelia has put in his papers at Saatchi & Saatchi as Creative Director after a decade-long stint with the agency. He is joining DDB Mudra, where he will be working closely with NCD Rajeev Raja. Mogrelia will be based out of Mumbai.
Tasneem Limbdiwala Jun 16, 2010 8:36 AM
Close on the heels of bagging media mandate of Gulf Oil and Travelguru, Mudra Connext has added yet another business to its kitty. The agency has bagged the media mandate for Apollo Hospitals. It will be handled out of their Delhi office. According to industry sources, the business is pegged around Rs 8-10 crore.
Tasneem Limbdiwala Jun 15, 2010 8:31 AM
It's a case of similarity breeding contempt. Business publication Mint is locked in a legal tussle with business news channel Bloomberg UTV over campaigns that are based on a similar thought process simplifying business news.
Tasneem Limbdiwala Jun 15, 2010 8:25 AM
Close on the heels of bagging media mandate of Gulf Oil and Travelguru, Mudra Connext has added yet another business to its kitty. The agency has bagged the media mandate for Apollo Hospitals. It will be handled out of their Delhi office. According to industry sources, the business is pegged around Rs 8-10 crores.
Tasneem Limbdiwala Jun 14, 2010 1:05 PM
Following a multi-agency pitch, Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning & Implementation), has bagged the media mandate of Gulf Oil. The incumbent agency on the business was Crayons. The business will be handled out of Mumbai.
Tasneem Limbdiwala Jun 7, 2010 8:17 AM
The idea is the crux for any ad agency and what better than to unshackle creativity in one’s agency. Keeping this in mind, Contract Advertising held its annual initiative – ‘Let’s make a difference’ – on June 4, 2010. In its second year, the initiative focussed on creating new ideas for ‘digital’ across mediums by Contract’s internal officials.
Tasneem Limbdiwala Jun 5, 2010 9:01 AM
One of the biggest media pitches of 2010, Airtel, has finally announced its media partner. And it doesn’t come as a surprise to many that Madison Media has retained the business. Madison Media will handle not just the media duties, but also the out-of-home and digital for Airtel. There were six agencies in the fray. Industry estimates peg the business to be in the vicinity of Rs 350 crore.
Tasneem Limbdiwala Jun 5, 2010 9:00 AM
It’s been two and a half years for BBDO India and they have created a robust client portfolio for themselves. After fortifying its Delhi team to 50 people, the agency is now on a hiring spree to beef up its Mumbai team from the current 15 people to 25. Chairman & NCD Josy Paul shares BBDO India’s growth plans for 2010 with exchange4media.
Tasneem Limbdiwala Jun 4, 2010 8:29 AM
Following a multi-agency pitch, real estate and property development company Kalpataru Group has zeroed in on Mudra Group to handle its creative business. Pickle Advertising was the incumbent agency on the business. The average annual ad spend for the business is pegged at Rs 8-10 crore. The account will be serviced out of Mumbai.
Tasneem Limbdiwala May 31, 2010 8:29 AM
Winners of Clio Awards 2010 have been announced and Taproot India is the only winner from India from among the Indian entries that had made it to the shortlist. The agency bagged a Gold for its work for Transasia Paper. The Clio Awards were held in New York on May 26-27, 2010.
Tasneem Limbdiwala May 28, 2010 8:44 AM
It is learnt that Parle Products is reviewing the media duties for its complete portfolio and has invited media agencies to make presentations to get a fresh perspective on its media business. These presentations will be done on the basis of credentials. TME is the current media AOR on the business.
Tasneem Limbdiwala May 26, 2010 1:57 PM
It is learnt that Parle Products is reviewing the media duties for its complete portfolio and has invited media agencies to make presentations to get a fresh perspective on its media business. These presentations will be done on the basis of credentials. TME is the current media AOR on the business.
Tasneem Limbdiwala May 26, 2010 9:06 AM
It is learnt that all the rounds of presentation for the Garnier India media pitch are over and a decision on the agency is expected soon. Though it is not known how many agencies are part of the pitch process, according to industry sources, ZenithOptimedia and incumbent agency Lodestar Universal are among the strong contenders for Garnier’s media business.
Tasneem Limbdiwala May 19, 2010 7:50 AM
Tata Motors Ltd has assigned the media duties of its Sumo vehicle to Lodestar Universal. Prior to this development, Maxus India had handled the Sumo business. The media buying accounts of the separate brands of Tata Motors have been handled by Lodestar Media and GroupM’s Maxus India.
Tasneem Limbdiwala May 17, 2010 8:22 AM
The One Club hosted the 2010 One Show Design ceremony at the IAC Building in New York City. One Show Design, the most prestigious international design competition honoured the year’s best in print design, environmental design, corporate identity, publication design, and package design, with Gold, Silver and Bronze Pencils. From India, Bates 141 bagged a Silver, while Karigari Design and Out of the Box earned a Bronze Pencil each.
Tasneem Limbdiwala May 13, 2010 8:32 AM
Renault is moving aggressively to set the stage for the launch of their cars in India. As part of the first phase of its India plans, post the initial launch in mid-2011, Renault plans to open 70 dealerships across the most important Tier I II cities by end-2013. The automobile company is also evaluating agencies that will handle its advertising, media and online activities for its range of cars entering India mid-2011.
Tasneem Limbdiwala May 13, 2010 8:23 AM
The One Club hosted the 2010 One Show Design ceremony at the IAC Building in New York City. One Show Design, the most prestigious international design competition honoured the year’s best in print design, environmental design, corporate identity, publication design, and package design, with Gold, Silver and Bronze Pencils. From India, Bates 141 bagged Silver while Karigari Design and Out of the Box earned Bronze pencils each.
Tasneem Limbdiwala May 12, 2010 12:44 PM
Purple Focus, a full service advertising and marketing communication solutions agency, has undertaken a restructuring programme. In line with the process of reinventing, the company has unveiled a new brand identity and positioning. The agency has also beefed up its team, besides investing heavily in creating processes.
Tasneem Limbdiwala Apr 30, 2010 8:41 AM
Cannes Lions 2010 has announced the jury members across the 12 categories. This year, there are 10 Indians in the jury list that includes prominent names such as Ramanuj Shastry of Saatchi & Saatchi, Leo Burnett’s KV ‘Pops’ Sridhar, Ravi Kiran of Starcom MediaVest, Sajjan Raj Kurup of Creativeland Asia and Elsie Nanji of Red Lion, among others. The 57th International Advertising Festival will be held on June 20-26, 2010.
Tasneem Limbdiwala Apr 30, 2010 8:24 AM
Winners of the 35th Annual One Show have been announced. Of the total 37 entries from India this year, five have bagged Pencils, while there are 34 merits. In an exclusive conversation with exchange4media, Kevin Swanepoel, President, The One Club, said, “I am thrilled to see India make huge strides in the international advertising and design stage. Being honoured by the leading creative award in the industry says something about the direction the industry is heading in India.”
Tasneem Limbdiwala Apr 30, 2010 8:17 AM
Judging for the D&AD Awards 2010 is over and the juries have selected 560 entries to go into the Annual. Of these, 135 entries have been nominated for a D&AD Pencil. However, there isn’t much joy for Indian agencies as only four Indian entries – Ogilvy & Mather, Karigari Design, Bates 141 and Kritik – have qualified for In-Books.
Tasneem Limbdiwala Apr 29, 2010 8:30 AM
The heat is on and how. With the summers here, prickly heat talcs are on advertising overdrive. Recently Emami’s Boroplus Ice prickly heat powder unveiled its ‘All izz well’ ad. Now the original ‘thanda-thanda’ powder DermiCool has come up with a new campaign that shows how to ‘Stay cool’ and ‘Think cool’.
Tasneem Limbdiwala Apr 26, 2010 9:39 AM
National carrier Air India has reportedly narrowed down its search for creative agencies to four following a multi-agency pitch. The strong contenders in the race to be empanelled include DraftFCB Ulka, RK Swamy BBDO, Mudra and Lowe Lintas. It maybe recalled that in July 2009, Air India had called for the initial round of the pitch, while in October 2009, the final rounds had taken place.
Tasneem Limbdiwala Apr 23, 2010 8:50 AM
The stage is set for the One Show 2010 from May 10. In an exclusive conversation with exchange4media, Kevin Swanepoel, President, The One Club, shares his views on the quality of the entries this year at the One Show and his expectations from Indian creatives that have made it to the Finalists’ list.
Tasneem Limbdiwala Apr 22, 2010 8:58 AM
Stage is set for the Creative Week in New York. A celebration of creativity in advertising, design, digital media, music, film and the fine arts, Creative Week NYC, an initiative of The One Club, is taking place from May 10-16, 2010.
Tasneem Limbdiwala Apr 20, 2010 8:32 AM
Rohan Deshpande has been roped in for the newly-created post of Chief Information Officer (CIF) at Ogilvy India. He will be based out of Mumbai. Deshpande moves from digital entertainment company Hungama, where he was Associate Director, Wireless Technology.
Tasneem Limbdiwala Apr 20, 2010 8:31 AM
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