Date-wise News

Lowe India has announced the appointment of Brent Gosling as Chief Strategic Officer for the agency’s Unilever brands. He will be based in Mumbai and will be responsible for providing strategic planning for global Unilever brands.

exchange4media Mumbai Bureau May 14, 2007 7:35 PM

Anurag Batra, Editor-in-Chief, exchange4media group, brings you exclusive coverage of the 36th FIPP World Magazine Congress in Beijing.

exchange4media Staff May 14, 2007 5:23 PM

Media Direction, the media services group of RK Swamy BBDO, has won the media AOR of Hamdard (Wakf) Laboratories, New Delhi. The business is worth Rs 20 crore, according to estimates. The advertising services were till now handled under the full service umbrella. Mudra and Triton will continue to be their creative agencies.

exchange4media Staff May 14, 2007 1:45 PM

Dentsu has announced the India launch of its global media brand Dentsu Media. Dentsu Media will control group-wide media buying, as well as act as custodian of Dentsu’s proprietary media tools and database in India. This will significantly enhance the media value creation for the clients of the three Dentsu agencies in India -- Dentsu Communications, Dentsu Marcom, and Dentsu Creative Impact.

exchange4media Staff May 14, 2007 10:25 AM

Starcom Delhi has won the media duties for Masterstroke Whisky, which is a tie-up between Diageo and Radico, and prepared by master distiller Peter J Warren. The account size is Rs 18-20 crore.

exchange4media Staff May 14, 2007 10:13 AM

The first quarter of 2006 witnessed the maximum innovations that were seen in the year. It was also seen that 51 per cent of innovative ad layouts were from the publications of North zone. The ‘Figured Outline’ ad-layout was used the maximum during 2006. The ‘Internet/SMS Service’ was the top ranked category for utilising the highest number of innovative ad layouts. Also, Greendale Tez tea has done the maximum usage of innovative layout ads.

exchange4media Staff May 14, 2007 9:38 AM

Levi’s and JWT have a different message for the cricket team in India, with their new print ad that was released on the first day of the India-Bangladesh ODI. The ad titled ‘Cricket Blues’, has been created by Tina Sachdev, JWT Bangalore, and Art Director is N Ajesh.

Tasneem Limbdiwala May 14, 2007 9:36 AM

Following the association with ‘Ta Ra Rum Pum’, BIG 92.7 FM has tied up with Yash Raj Films as its exclusive on-air partner for ‘Jhoom Baraabar Jhoom’. The station has planned various on-air activities for the premiere promotion in order create buzz around the movie.

exchange4media Mumbai Bureau May 14, 2007 9:34 AM

Amitesh Rao has joined Rediffusion DY&R as the National Business Head and will handle the Airtel account. He is slated to join the organisation on May 13. He was earlier with JWT Delhi where he handled the Pepsi account.

exchange4media Mumbai Bureau May 14, 2007 9:33 AM

Radio Mirchi, Radio One, and Red FM were some of those who emerged victorious at the 32nd All India RAPA Awards 2006. RAPA Chairman and radio legend Ameen Sayani and actress Tabassum were present to give out the awards at the ceremony held in Mumbai on Friday evening.

exchange4media Mumbai Bureau May 14, 2007 9:31 AM

Preeti Verma of Rediffusion DY&R was the only Indian to qualify for the International Clio Future Gold Contest at the Clio Festival and has subsequently won.

exchange4media Mumbai Bureau May 14, 2007 9:30 AM

O&M, McCann and Lowe have emerged victorious with Bronze and Silver medals at the Clio Awards 2007 held in Miami last week. In all, India has bagged six awards, across the media of Print, Poster, Design and Radio.

exchange4media Mumbai Bureau May 14, 2007 9:28 AM

The Star TV-Nimbus distribution deal is creating problems for broadcaster Neo Sports. Apparently, STAR, which inked a Rs 1,000 crore deal with Nimbus last year for the next four years, is looking at reducing minimum guarantee by Rs 400-450 crore.

exchange4media Staff May 14, 2007 9:27 AM

Integrated travel and tourism services provider Sahara Global has announced the launch of ‘Celebrate Life’, a pan-India brand promotional campaign to position Sahara Global as the preferred travel and tourism partner across India. The first leg of the campaign was kicked off on May 9 from Noida, and will touch 54 cities in Haryana, Punjab, HP nd New Delhi and NCR.

exchange4media Staff May 14, 2007 9:26 AM

Radio Today, the radio arm from India Today Group, has announced the first talk format FM channel to be launched within two to four weeks. The first channel will be launched in Delhi, followed by Kolkata and Mumbai.

exchange4media Staff May 14, 2007 9:24 AM

The Delhi High Court has refused to grant Nimbus’ request to restrain Tata Sky and Dish TV from broadcasting live the ongoing India-Bangladesh cricket series.

exchange4media Staff May 14, 2007 9:22 AM

IPG’s request to get all shares of Lintas India in its pocket has been approved, and OMD is already strengthening in the country. As was seen in the Publicis Groupe and has been the work style for WPP’s GroupM for a long time, industry experts believe that IPG and OMD too will consolidate their media arms -- either wholly or only in functions -- soon.

Noor Fathima Warsia May 14, 2007 9:21 AM

Infosys BPO has announced a strategic alliance with TV 18 Group to launch Source 18. Source 18 will provide a full spectrum of services to media and entertainment companies globally.

Noor Fathima Warsia May 14, 2007 9:19 AM