Date-wise News

UTV and Astro Measat’s ‘Bindass’ has appointed MPG as its media buying agency. The development comes in the wake of a multi-agency pitch. Grey Worldwide is the creative agency for the business. Industry sources peg the account size upwards of Rs 20 crore.

exchange4media Mumbai Bureau May 28, 2007 7:20 PM

Rahul Kapuria, who was CMO for the Hinduja Group's IndusInd Media and Communication Ltd (IMCL), has joined vJive Networks, the OOH media and digital signage network, as VP-Sales & Business Development, Media Services. His primary mandate will be to take care of the national revenue and sales of media services and consolidate the core team for business development. Kapuria has 18 years of experience in sales and marketing. He started his career in sales with Voltas. After three years he joined Amtrex in 1989 as National Sales Head. He then moved to Jayanti Group as GM-Marketing. His next stint was with Magnasound, where he worked for close to four years as VP-Sales. From there he moved to Kenstar as GM before joining IMCL.

exchange4media Staff May 28, 2007 3:39 PM

DLF Limited has appointed Sanjey Roy, formerly of Concept PR, as Corporate Communications Advisor for the group. He will report to Rajeev Talwar, Group Executive Director and Head of Corporate Communication operations. DLF already has a full-fledged corporate communications division with a GM and supporting staff. The timing of the appointment of Roy, an ex-HT journalist turned PR man, assumes significance as DLF Group is coming up with its mega IPO of about Rs 9,000 crore in June this year. Significantly, prior to his appointment in DLF, Roy was President (North) of Concept PR that has been handling the IPO account of DLF.

exchange4media Staff May 28, 2007 3:37 PM

Reliance ADAG (R-DAG) has decided to review its media duties. Industry sources divulge that the corporate major has initiated dialogue with several agencies to explore the possibility of working together. R-ADAG’s media at present is with OMS. The account size for the group is pegged at a massive Rs 400-500 crore.

Noor Fathima Warsia May 28, 2007 11:17 AM

The Ministry of Information & Broadcasting has lifted the ban imposed on transmission and re-transmission of FTV.com India channel on all platforms with immediate effect. The 60-day ban was supposed to continue till May 30, 2007.

exchange4media Staff May 28, 2007 9:18 AM

Vijay TV, in association with Big FM, has recently launched a VJ and RJ hunt. Two of the four selected winners would be chosen as VJs for Vijay TV while the other two would become RJs for BIG FM. The show is aired at 7.30 PM every Saturday and Sunday.

exchange4media Chennai Bureau May 28, 2007 9:16 AM

vJive, a broadband based OOH media network, intends to focus on ROI delivery for its clients through their proprietary consumer mapping and segmentation tools. With the point of sale advertising expanding in the country, vJive plans to introduce new interactive methods in this space.

exchange4media Staff May 28, 2007 9:15 AM

In an attempt to bridge the gap between consumers and corporate houses, Star News has launched a consumer-grievance show ‘Main Hoon Na’. The show kicked off on May 26, 2007, and will be telecast every Saturday in the 8.00 pm block.

exchange4media Mumbai Bureau May 28, 2007 9:14 AM

ICICI Prudential Life Insurance has launched a new corporate campaign titled ‘Jeetey Raho’. Lowe is the creative agency while the commercial is directed and conceptualised by R Balakrishnan, NCD, Lowe.

Tasneem Limbdiwala May 28, 2007 9:12 AM

Satish K Singh has rejoined Zee News as Senior Executive Editor and would report to Editor Raju Santhanam. He moves from NDTV India where he was Output Editor.

exchange4media Staff May 28, 2007 9:10 AM

The Bhaskar Group has announced a circulation figure of 1.96 lakh copies for the newly launched editions of Dainik Bhaskar in Jalandhar and Amritsar. Ernst & Young was commissioned to perform agreed procedures on the management’s computation to validate the operations of key controls in the process.

exchange4media Mumbai Bureau May 28, 2007 9:09 AM

Following the numerous calls from players for a change in the methodology of radio listenership tracking, MRUC has decided to conduct a pilot in Mumbai to evaluate Diary vs. DAR (Day-After-Recall) radio measurement. The fieldwork will be conducted in June-July 2007, and the results will be available latest by August 2007.

exchange4media Mumbai Bureau May 28, 2007 9:07 AM

Over the last two years, every time a genre check on the sports segment was done, the results showed cricket as the ratings booster that gave the channel in question a leadership position. And on a non-cricket day, Ten Sports has ruled the charts with WWE, which is arguably less of sports and more of entertainment. The scene is not too different in 2007.

Noor Fathima Warsia May 28, 2007 9:05 AM