Date-wise News

The final round of judging of the Emvies 2007 will be held on June 19 and 20. A total of 55 case studies will compete for the finals. The short list includes various clients like Wheel, Parachute, Saffola, Sunsilk, Nerolac, State Bank of India, Nike, Fevicol and Lenovo, among others. The winners will be announced on the awards night on June 29.

exchange4media Staff Jun 13, 2007 8:26 PM

Arvind Mohan of Future Brands will be joining Rediffusion DYR as Chief Strategy Officer and will be based in Delhi. Reporting to him from Mumbai will be S Subramanyeswar as EVP-Strategy. He was previously with Saatchi & Saatchi, Bangalore.

exchange4media Staff Jun 13, 2007 5:36 PM

In an attempt to create a series of exclusive computer animated feature films, Yash Raj Films (YRF) Studios and Walt Disney have teamed up together to produce a series of exclusive computer animated feature films.

exchange4media Mumbai Bureau Jun 13, 2007 9:37 AM

Inner Circle has bagged the advertising duties for the American School of Aviation. The American School of Aviation is a professional pilot flight training academy based in California.

exchange4media Staff Jun 13, 2007 9:36 AM

Sanyo BPL is on the hunt for a new creative agency. Triton, which bagged the account around two years ago, is the incumbent agency. The size of the business is estimated to be more than Rs 18 crore.

Judy Franko Jun 13, 2007 9:34 AM

The ‘Super Heroes’ of Kolkata is an event launched by Red FM, whereby those who are caught causing civic offences are mocked at. These people whose actions cause embarrassment to others will be ‘honoured’ as ‘The Red FM Kolkata Super Heroes’.

exchange4media Staff Jun 13, 2007 9:32 AM

The second edition of Proto.in, a premier event showcasing technology start-ups and innovative products, will be held on July 21 and 22 this year in Chennai. It is being organised by a national network of entrepreneurs and technology enthusiasts identified as ‘The Knowledge Foundation’.

exchange4media Chennai Bureau Jun 13, 2007 9:27 AM

Salt Creatives, formed by three seasoned advertising professionals, already has one account in its kitty – that of Chennai-based luxury casual wear brand Canary Blue. The size of the account is pegged at Rs 4 crore and the media mix would be primarily driven by print.

Judy Franko Jun 13, 2007 9:25 AM

Following its SML campaign, Hutch has launches its new commercial emphasising on its new advance mode of mobile search. The campaign, devised by O&M features Eskimos in an interesting way showing that whatever you search for, will come to you.

Tasneem Limbdiwala Jun 13, 2007 9:20 AM

The STAR India-Nimbus distribution deal, which was called off since it created problems for Neo Sports, has now turned into a court feud. Nimbus has moved the court in Singapore seeking damages of Rs 1,200 crore from STAR India.

exchange4media Staff Jun 13, 2007 9:19 AM

Bangalore Mirror has hit the newsstands, and The Times Group has rolled out an advertising and marketing for it. Similar to the Mumbai Mirror campaign in Mumbai two years ago, the advertising and marketing speaks about the tailor-made quality of news.

exchange4media Staff Jun 13, 2007 9:17 AM

Kaya Life believes that a 360-degree approach is necessary to communicate its brand values to the TG. Ambient media is very much on the radar for the Marico Group now.

exchange4media Staff Jun 13, 2007 9:15 AM

The jury at this year’s Emvies believe that the quality and the quantity of entries received this year have improved considerably from the previous years.

exchange4media Staff Jun 13, 2007 9:13 AM

Tata Indicom VSAT has joined hands with Digifour Technologies to launch TNET Signage, a dynamic digital signage solution. This service intends to provide complete control in management and delivery of content to various destinations from a central point in real-time.

exchange4media Mumbai Bureau Jun 13, 2007 9:12 AM

Rupa and Company has a new media agency on board. A player in the innerwear and casual wear category, the brand has signed Prachar Advertising as its media agency. The estimated account size of the business is Rs 25 crore.

Noor Fathima Warsia Jun 13, 2007 9:10 AM