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Following the review of its media AOR, Samsonite South Asia has decided to continue with Karishma Initiative as the media partner for its entire portfolio of brands.
Tasneem Limbdiwala Feb 14, 2011 8:21 AM
GoaFest Awards Governing Council is introducing a two-round judging process for Creative Abbys from this year. Round 1 will be held in Mumbai, and the second round in Goa.
Tasneem Limbdiwala Feb 14, 2011 7:21 AM
A series of action-packed meetings, deadlines and follow ups are what fill up Tasneem Limbdiwala’s week. A peek into the hectic life of one of e4m’s oldest reporters…
Tasneem Limbdiwala Feb 12, 2011 6:26 AM
P Murali Gopal joins Purple Focus Delhi as Executive Creative Director. He will be in charge of strengthening the creative team.
Tasneem Limbdiwala Feb 10, 2011 7:25 AM
Ramanuj Shastry, National Creative Director, Saatchi & Saatchi India, on the agency’s creative agenda and the Lovemark philosophy.
Tasneem Limbdiwala Feb 9, 2011 7:09 AM
It is learnt from industry sources that Videocon has called a pitch for the creative duties of its brands Sansui and Kelvinator. Law & Kenneth is the incumbent agency.
Tasneem Limbdiwala Feb 4, 2011 7:04 AM
ICICI Bank is on the lookout for a new creative partner for its credit cards business and has reportedly already invited a few agencies to make their presentations.
Tasneem Limbdiwala Feb 3, 2011 7:06 AM
Acid, the creative outfit by Sameer Desai and Niranjan Kaushik, is quite upbeat about its first campaign for ASK Group.
Tasneem Limbdiwala Feb 2, 2011 7:49 AM
MediaCom India has begun its 2011 with work on wins such as Directi, which recently launched BigRock. The agency has also added the digital businesses of Volkswagen, Skoda and Audi.
Tasneem Limbdiwala Feb 1, 2011 8:48 AM
Following its stake buyout in 2009 of traditional snacks marketer Garden Namkeen, CavinKare now is on the lookout for an agency to handle its creative business.
Tasneem Limbdiwala Jan 31, 2011 7:08 AM
Josy Paul, Chairman & NCD, BBDO India, has been appointed to the BBDO Asia Creative Council. Chris Thomas, Chairman & CEO, BBDO Asia, speaks to e4m on Paul’s role.
Tasneem Limbdiwala Jan 27, 2011 7:25 AM
Conde Nast India has appointed TapRoot India to work on its corporate campaign. Conde Nast India officials confirmed the development.
Tasneem Limbdiwala Jan 25, 2011 7:13 AM
In this e4m series on Draftfcb Ulka’s Golden Jubilee Year, the agency’s National Creative Director, KS ‘Chax’ speaks on the creative thought process of the agency.
Tasneem Limbdiwala Jan 24, 2011 7:39 AM
Samsonite India is reviewing the media duties of its entire portfolio and has invited some media agencies. Karishma Initiative is the incumbent agency. Sudip Ghose, Director - Marketing, Samsonite South Asia, has confirmed the review call.
Tasneem Limbdiwala Jan 20, 2011 7:03 AM
Ending all speculation, it is now confirmed that Prasanna Sankhe, National Creative Director, Publicis Ambience, has put in his papers. Sankhe has confirmed the development to exchange4media.
Tasneem Limbdiwala Jan 19, 2011 7:46 AM
Mahesh Ranka has resigned from Relay Worldwide, the sports marketing division of Starcom MediaVest Group. Ranka would be serving his notice till February 2011.
Tasneem Limbdiwala Jan 19, 2011 7:41 AM
Mahesh Ranka has resigned from Relay Worldwide, the sports marketing division of Starcom MediaVest Group. Ranka would be serving his notice till February 2011.
Tasneem Limbdiwala Jan 18, 2011 11:18 AM
Daily News & Analysis (DNA) has roped in Scarecrow Communication as its creative partner. The development came into effect from January 15, 2011.
Tasneem Limbdiwala Jan 18, 2011 9:30 AM
Mudra Communications has roped in Vipul Thakkar as Executive Creative Director for its South operations. He will be report to Chief Creative Officer Bobby Pawar.
Tasneem Limbdiwala Jan 17, 2011 7:10 AM
Sanjib Dey, President, Saatchi & Saatchi, has put in his papers. Kamal Basu, CEO, Saatchi & Saatchi, has confirmed the news. Though Dey’s next destination is not confirmed, it is expected to be Law & Kenneth.
Tasneem Limbdiwala Jan 6, 2011 7:41 AM
The year 2010 saw Indian creative minds showcase a bewildering array of work that endured and stood out among the plethora of ads. exchange4media presents the 10 best TV ads of 2010 as part of the Rewind 2010 special coverage.
Tasneem Limbdiwala Jan 5, 2011 7:40 AM
Following the first phase of its campaign rollout in June 2010 that communicated logo change and being a part of the Panasonic group, Anchor Electricals has launched the second phase using OOH domain extensively. Primetime Outdoor is handling the OOH duties.
Tasneem Limbdiwala Jan 4, 2011 7:36 AM
The market is abuzz with the news of Nikon India in talks with few leading advertising agencies to handle their creative mandate. Currently, ADK Fortune is the incumbent agency for Nikon India.
Tasneem Limbdiwala Jan 4, 2011 7:34 AM
It is learnt that BIG CBS Network Pvt Ltd, the joint venture between Reliance Broadcast Network Ltd (RBNL) and CBS Studios International, has appointed MEC to handle its media duties.
Tasneem Limbdiwala Jan 3, 2011 5:08 PM
The agency has bagged four new businesses – ACC Cement, Britannia Dairy, Pondicherry Tourism and Parx from Raymonds Group.
Tasneem Limbdiwala Jan 3, 2011 5:07 PM
From hesitant baby steps to a reporter on the prowl, Tasneem Limbdiwala’s journey has been quite eventful at exchange4media. She is looking forward to some scintillating work from agencies in 2011 and also the emergence of some creative talent to watch out for.
Tasneem Limbdiwala Jan 1, 2011 7:35 AM
It is learnt that ZenithOptimedia has bagged the media mandate for BBC Entertainment. Though there was no official confirmation at the time of filing the report, a highly placed source has confirmed the development.
Tasneem Limbdiwala Dec 29, 2010 7:34 AM
Following its media review, Bank of India has it empanelled nine agencies for its media mandate. The decision follows post a tender that was floated in September 2010. The media agencies that have been empanelled on the bank’s roaster are Allied Media, Concept Communications, MediaVest Worldwide, Motivator, Goldmine, Prachar Communications, Sobhagya Advertising, Akar Advertising and Esha Advertising.
Tasneem Limbdiwala Dec 23, 2010 7:38 AM
The Raymond Group is planning to launch a new brand that will cater to the mid-premium segment, industry sources have revealed. The group has called for a multi-agency pitch for this new brand, which is currently underway.
Tasneem Limbdiwala Dec 22, 2010 7:29 AM
Span Communications has been awarded Incredible India’s electronic media campaign for the European market to promote tourism in India. The pitch for all continents was called in November 2010. The ad spend for the campaign, which will be rolled out shortly, is estimated at Rs 50 crore.
Tasneem Limbdiwala Dec 21, 2010 7:21 AM
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