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Following a multi-agency pitch announced in October 2010, Reliance Retail has finally decided upon its creative partner. The retail business wing of Reliance Industries Ltd has brought on board Leo Burnett India as its creative AOR.
Tasneem Limbdiwala Dec 20, 2010 7:28 AM
Following a multi-agency pitch, Bharat Forge Ltd, the flagship company of Kalyani Group, has appointed Lowe Lintas to handle its creative business. This is the first time that Bharat Forge is hiring an agency to handle its creative duties.
Tasneem Limbdiwala Dec 14, 2010 8:04 AM
Following the win of the ITC business, Madison Media has now added the media duties of Pidilite Industries Ltd to its kitty. The win includes the complete portfolio business of Pidilite. There was no multi-agency pitch involved. The account size is pegged at Rs 50 crore. Mediaedge:cia (MEC) was the incumbent agency.
Tasneem Limbdiwala Dec 10, 2010 7:32 AM
PerceptH has roped in Joydeep Dasgupta as its new COO for the West region. Dasgupta moves from Mudra, Chennai, where he was heading the Chennai office. He will be based out of Mumbai and will be reporting to Prabhakar Mundkur, CEO, PerceptH.
Tasneem Limbdiwala Dec 9, 2010 7:27 AM
Following its digital business review called in October 2010, Volkswagen India had decided to make some changes in its digital agencies. Grey Worldwide’s brand activation arm G2 has bagged the business. Tribal DDB was the incumbent on the business.
Tasneem Limbdiwala Nov 29, 2010 7:30 AM
A total of 81 entries for the Effies Awards 2010 have been shortlisted from the 276 entries received this year. From India this year, Ogilvy India, Lowe Lintas and Mudra have scored the maximum entries in the shortlist for Effies 2010. It may be noted that the total number of entries received this year is nearly double that of last year (148 in 2009).
Tasneem Limbdiwala Nov 22, 2010 7:28 AM
Aniruddha Banerjee has put in his papers at Publicis Ambience as Chairman. Nakul Chopra, CEO-South Asia, Publicis, has confirmed the movement. Chopra further said that he would now directly take charge of Banerjee’s role “until we have achieved certain targets that we have set for ourselves”.
Tasneem Limbdiwala Nov 19, 2010 10:09 AM
Scarecrow Communications has joined the empanelled roster of agencies for Bharat Petroleum Corporation Ltd (BPCL). Scarecrow will be creating customer awareness for the launch of BPCL’s new retail initiative. The development has been confirmed by a BPCL official.
Tasneem Limbdiwala Nov 18, 2010 7:38 AM
Reckitt Benckiser has recently shifted the global creative duties of two of its newest brands – Durex and Scholl – to its lead advertising shop, Euro RSCG Worldwide. Following this development, Euro RSCG India has been assigned the creative mandate for Durex and Scholl in India.
Tasneem Limbdiwala Nov 17, 2010 7:26 AM
Close on the heels of leveraging the mobile advertising platform, Pune-based Suzlon Energy has appointed Webchutney to work on their digital creative solutions. Webchutney will create, maintain and keep their online platforms in line with global creative and engagement standards. Dharini Mishra, Global Brand Head, Suzlon Group, has confirmed the development.
Tasneem Limbdiwala Nov 16, 2010 7:30 AM
It is learnt that Belmonte, the economy menswear brand from S Kumars, has invited a few agencies to pitch for its creative mandate. Currently, the brand doesn’t have any creative agency on board. There will be no changes in the media duties and Mindshare will continue to be the media AOR on the business.
Tasneem Limbdiwala Nov 9, 2010 7:26 AM
i-Mint, the loyalty management solutions provider from ICICI Ventures Group, has decided to get a new agency on board to handle its creative mandate. Law & Kenneth is the incumbent agency. It is believe that the company has invited a few agencies for presentations, including the incumbent.
Tasneem Limbdiwala Nov 8, 2010 7:22 AM
Gitanjali Group has been realigning its creative agency for two of its brands. The group has decided to hand over Asmi brand to PerceptH from JWT India. PerceptH has also been assigned the creative mandate for newly launched Shuddhi Jewels, a joint venture between Gitanjali Group and MMTC Ltd. The cumulative account size for the two brands is estimated in the range of Rs 14-15 crore.
Tasneem Limbdiwala Nov 4, 2010 8:26 AM
MediaVest, a division of Starcom MediaVest Group (SMG), has bagged the Amar Remedies Ltd (ARL) media business. The incumbent on the business was Prachar Communications. MediaVest will handle the complete portfolio on the business. It is learnt that no pitch process preceded this win.
Tasneem Limbdiwala Nov 3, 2010 8:32 AM
Media agency Motivator and GroupM’s out-of-home arm Kinetic are set to see changes in their top management. Rajul Kulshreshtha, currently the Managing Director, Motivator, has been appointed the Managing Director of Kinetic. And Sundeep Sharma, who has been the GM at Motivator, has been assigned the role of Country Head of the agency.
Tasneem Limbdiwala Nov 2, 2010 10:20 AM
It is learnt that Pune based Suzlon Energy is reviewing its creative business and has invited two or three agencies to pitch for the business. Apparently, the presentations on the pitch have already been made and that the decision will be taken soon, most probably after Diwali. Dentsu Media continues to handle the media business for the brand.
Tasneem Limbdiwala Nov 1, 2010 8:46 AM
Microsoft Advertising hosted Rich Media Rocks seminar was held in Mumbai on October 26, 2010. The seminar gained insights into the digital marketing and in particular online video advertising as a platform that creates effective campaigns. The seminar witnessed few industry leaders from Microsoft, comScore, My Creative Sherpa, and Media Mind presenting and showcasing their digital experience and upcoming industry trends.
Tasneem Limbdiwala Oct 27, 2010 8:29 AM
Reliance Retail, the retail business wing of Reliance Industries Limited (RIL) has invited agencies to pitch for its creative duties. It is understood that few leading agencies have already made presentations and the decision would be taken soon.
Tasneem Limbdiwala Oct 25, 2010 8:22 AM
GE Healthcare, a player in transformational medical technologies and services, is scouting for a creative partner. The company has plans to further build its brand in India. The pitch is Banaglore-based. There is no incumbent on the business at present.
Tasneem Limbdiwala Oct 21, 2010 8:33 AM
The fiercely competed ITC Ltd. media pitch has finally concluded, and the decision is in favour of Madison World. ITC officials have confirmed this to exchange4media, stating: “As part of the media agency-of-record (AoR) review process, ITC Ltd. has decided to award the media AoR responsibilities to specially created media agency unit of Madison World. This would be effective from January 1, 2011.”
Tasneem Limbdiwala Oct 19, 2010 1:21 PM
Close on the heels of bagging the Amul Macho creative business it is now learned that Ogilvy India has bagged the VIP luggage creative mandate as well. The win follows in the wake of a multi-agency pitch. The incumbent agency on the business was Publicis Ambience.
Tasneem Limbdiwala Oct 19, 2010 8:21 AM
Volkswagen India is reviewing its digital business. It is understood that the digital pitch is now in its final stages and the decision is likely to be announced soon. Tribal DDB is the incumbent on the business.
Tasneem Limbdiwala Oct 18, 2010 10:52 PM
Multinational Peruvian company Ajegroup, owned by the Añaños family in Peru, plans to launch its flagship product Big Cola in India soon. Following a multi-agency pitch, Karishma Initiative, has been assigned the media duties of the beverage brand.
Tasneem Limbdiwala Oct 14, 2010 7:49 AM
Purple Focus, a communication solutions provider agency, has elevated Rohit Bindal to Executive Director. Rahul Vaidya, Director, Purple Focus, has confirmed this development.
Tasneem Limbdiwala Oct 14, 2010 7:37 AM
Prachar Communications has swelled its client portfolio with two new wins – D’décor, manufacturer of home fabrics, and Oscar Garments, a Tirupur-based hosiery manufacturer. MEC was the incumbent on the D’décor business.
Tasneem Limbdiwala Oct 13, 2010 8:18 AM
Godfrey Phillips India (GPI) has decided to hand over the creative duties of its flagship brand Four Square to DraftFCB Ulka. Sanjeev Bhargava, COO, DraftFCB Ulka, has confirmed the win.
Tasneem Limbdiwala Oct 11, 2010 8:12 AM
DMA-Yellow Works, part of the Future brand network, has been focusing on creating business solutions through design and branding. In conversation with exchange4media, Alpana Parida, President, DMA-Yellow Works, speaks about the growth path of the design industry.
Tasneem Limbdiwala Oct 7, 2010 8:18 AM
It is learnt that Kolkata -based Amul Innerwear has changed in its creative agency and has assigned the business to Ogilvy India. Saints & Warriors was the incumbent agency.
Tasneem Limbdiwala Oct 6, 2010 8:00 AM
Following a multi-agency pitch, Bajaj Allianz has assigned its creative mandate to DDB India. The account size is pegged at Rs 60 crore. Rajiv Sabnis, President, DDB India, has confirmed the win to exchange4media.
Tasneem Limbdiwala Oct 4, 2010 8:30 AM
Following a multi-agency pitch, Union Bank of India has assigned its media mandate to Lintas Media Group. Motivator was the incumbent agency. Industry sources have pegged account size in the vicinity of Rs 80-90 crore.
Tasneem Limbdiwala Oct 1, 2010 8:42 AM
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