Authors
Himanka Das, Vice President, Karishma Initiative, shares his viewpoints and his expectations from ASCI and AAAI joining hands for GoaFest 2011.
Tasneem Limbdiwala Apr 6, 2011 9:43 AM
GoaFest 2011 may officially begin on April 7, 2011, but the mood was already set at the Zuri White Sands resort in South Goa, when, on April 5, 2011 the special ‘hands-on’ event for young creatives, held in association with the Advertising Standards Council of India (ASCI), took off.
Tasneem Limbdiwala Apr 6, 2011 9:15 AM
As Indian brands realise their global ambitions, it has become important to understand the cost of going global and facing competition from international brands.
Tasneem Limbdiwala Apr 4, 2011 9:20 AM
Following a long-awaited pitch call, it is learnt that Zee Entertainment Enterprises Ltd has decided to retain incumbent agency Draftfcb Ulka its creative AOR.
Tasneem Limbdiwala Apr 4, 2011 9:09 AM
Every service is dependent on the promise that is deliverable, and if compared to international markets, an Indian customer has a unique mentality as compared to any developed market customer.
Tasneem Limbdiwala Apr 2, 2011 9:30 AM
Even as the entire nation is gearing up for the much anticipated WC Semi-Final showdown between India and Pakistan, India’s ad frat, too, is not immune to all the excitement and has taken elaborate steps to enjoy all the action. e4m finds out…
Tasneem Limbdiwala Mar 30, 2011 8:56 AM
Lowe Lintas has bagged the full service business for SpeakAsiaOnline, according to industry grapevine. Lintas Media Group will handle the media business.
Tasneem Limbdiwala Mar 30, 2011 8:43 AM
Following the long list of other media shortlists, GoaFest Committee has announced the shortlists for the Integrated Advertising, Ambient Media, Out of home, Design, Radio and Radio Craft categories.
Tasneem Limbdiwala Mar 29, 2011 9:39 AM
The GoaFest 2011 Committee has announced the shortlists for Interactive Digital, Film Single and Print Single categories of Creative Abbys.
Tasneem Limbdiwala Mar 28, 2011 5:02 PM
With summers around the corner, Tasneem Limbdiwala gives a peek into what is on the e4m cards...
Tasneem Limbdiwala Mar 26, 2011 7:26 AM
The investment community has always been a mixed bag when it comes to investing in the media and entertainment business. e4m speaks with some financial experts on investment opportunities in Indian media.
Tasneem Limbdiwala Mar 25, 2011 8:37 AM
Nisha Singhania, Executive Vice-President, Rediffusion Y&R, has put in her papers and is on her way to Saatchi & Saatchi India, where she will be heading the agency’s Mumbai Branch.
Tasneem Limbdiwala Mar 24, 2011 9:12 AM
Ackruti City, a company involved in real estate, is reportedly reviewing its creative business. As per industry grapevine, Scarecrow Communications is a forerunner for the business.
Tasneem Limbdiwala Mar 24, 2011 9:10 AM
It is learnt that Spice Group, a multi-faceted group with a telecom eco-system in India, is in the process of reviewing its media business. Platinum Media is the incumbent agency.
Tasneem Limbdiwala Mar 24, 2011 9:09 AM
PerceptH has appointed Sameer Aasht as its new VP, Planning Head. He will be based out of Mumbai.
Tasneem Limbdiwala Mar 23, 2011 9:11 AM
Nilesh Vaidya, Executive Creative Director and Mumbai Creative Head, Euro RSCG, has put in his papers. He is joining Network Advertising as Executive Director.
Tasneem Limbdiwala Mar 22, 2011 9:02 AM
The judging process for GoaFest 2011 has been set in motion with the announcement of the shortlisted entries for Media Abbys. This year, a total of 133 entries have been shortlisted, which is much higher than the 87 entries last year.
Tasneem Limbdiwala Mar 21, 2011 2:25 PM
Following the announcement of launching its brand Oreo, Cadbury India has appointed Interface Communications for handling Oreo’s creative duties.
Tasneem Limbdiwala Mar 21, 2011 8:54 AM
Following a multi-agency, BMB India (BMB Madison Advertising) has been assigned the creative mandate for Godrej Nature’s Basket. Prabha Prabhu, CEO, BMB India, has confirmed the development.
Tasneem Limbdiwala Mar 17, 2011 8:45 AM
In the wake of a multi-agency pitch, SAB has chosen Saints & Warriors (SAW) as its creative partner. Pickle was the incumbent on the business.
Tasneem Limbdiwala Mar 16, 2011 9:18 AM
In the wake of a multi-agency pitch, SAB has chosen Saints & Warriors (SAW) as its creative partner. Pickle was the incumbent on the business.
Tasneem Limbdiwala Mar 15, 2011 4:59 PM
Following the multi-agency pitch, Pune-based automaker Force Motors has decided on Lowe Lintas as its new creative partner.
Tasneem Limbdiwala Mar 11, 2011 7:35 AM
Force Motors is on the prowl for a new creative partner. It is learnt that three agencies are already in talks with the Pune-based automaker.
Tasneem Limbdiwala Mar 9, 2011 7:34 AM
McCann Erickson India has been assigned the creative duties of Subway India following a multi-agency pitch. Arms Communication was the incumbent agency.
Tasneem Limbdiwala Mar 7, 2011 7:35 AM
Following a multi-agency pitch, Tupperware India has roped in Allied Media to handle its media business, while IBD India continues to handle the creative business for the brand.
Tasneem Limbdiwala Mar 4, 2011 7:16 AM
Subway India, the quick service restaurant (QSR) chain, is on the lookout for a new creative partner. Arms Communications is the incumbent agency.
Tasneem Limbdiwala Mar 3, 2011 7:24 AM
Small Industries Development Bank of India (SIDBI) has invited agencies for empanelment for its creative and media duties.
Tasneem Limbdiwala Feb 28, 2011 7:38 AM
It is learnt that Donear Suitings has appointed Karishma Initiative to handle the media mandate for its entire portfolio.
Tasneem Limbdiwala Feb 24, 2011 7:32 AM
Zodhita Health Solutions has assigned its creative mandate to Network Advertising. Starcom Worldwide is the media agency for the business.
Tasneem Limbdiwala Feb 22, 2011 8:09 AM
After moving out of Publicis Ambience, it is learnt that Prasanna Sankhe has joined Alok Nanda & Co (ANC) to head its new design unit.
Tasneem Limbdiwala Feb 18, 2011 7:12 AM
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