Date-wise News

STAR India has roped in STAR News CEO Uday Shankar as COO. With this, the three Presidents at STAR -- Paritosh Joshi, President-Sales, Ajay Vidyasagar who will be made President-Content & Communication, and Vijay Singh, President-Corporate Development & Strategy, will report to Shankar.

Noor Fathima Warsia Apr 23, 2007 9:40 AM

NEW DELHI: The organised retail sector is likely to increase its share from the current 4% to over 20% by 2010, as the overall retail sector grows from $328 billion to $430 billion, says a report on the retail sector released by Ficci.

exchange4media Staff Apr 23, 2007 9:31 AM

Lee Cooper has just launched its new campaign and has developed a branded collection based on the moods of 1968. The campaign was created by the in-house team of Lee Cooper through print, radio and outdoor media.

exchange4media Staff Apr 23, 2007 9:29 AM

There was 16 per cent growth in ad volumes of Hair Care products in Print in 2006 over 2005. One-third of ad volumes came from Hair Oils. Hair Care advertising was skewed towards publications from North and West zones. The summer season saw maximum advertising. The top advertiser was CavinKare. A dominant 85 per cent share of ad volumes went to newspapers.

exchange4media Staff Apr 23, 2007 9:28 AM

Zee Studio and UTV-Palador have partnered together for a 360-degree initiative on world cinema called ‘Olive Collection’. Every Sunday, Zee Studio will feature some of the world’s finest movies under this collection.

exchange4media Mumbai Bureau Apr 23, 2007 9:27 AM

Women’s image in advertising has always been a hot topic of debate in creative circles: Is it regressive and stereotyped or is there a positive change? Do bikes, colognes and diamond ads present the Indian woman in the right light? exchange4media spoke to some creative gurus to find out.

exchange4media Staff Apr 23, 2007 9:25 AM

Hindi daily Prabhat Khabar has signed on Aidias as their business consultants. Aidias, promoted by Deepak Pramanik, will be working towards creating a business development roadmap for the paper across functions like circulation, distribution, marketing and production.

exchange4media Staff Apr 23, 2007 9:24 AM

Future Media has got together with GroupM to bring ambience of consumption under the scanner. WPP Global Retail Practice’s Maureen Johnson will be speaking on ‘Building brands in the ambience of consumption’ in Mumbai today.

exchange4media Staff Apr 23, 2007 9:22 AM

WPP’s Maureen Johnson and Creative Juice’s Thirasak Tanapatanakul, speakers at GoaFest 2007, shared their insights from their respective markets, and praised the growth of creatives emerging from the Indian advertising industry.

exchange4media Staff Apr 23, 2007 9:21 AM

Following the annual Gunn Report, Donald Gunn’s company is ready to launch an online library that would feature the best ads of a year, dating back to 1962. Soon after his session at the GoaFest 2007, Donald Gunn informed that Indian ads presence in this compilation has been increasing since 2002.

Noor Fathima Warsia Apr 23, 2007 9:20 AM

Trevor Beattie’s recently launched start-up agency BMB can be expected in India soon. The advertising guru informed that he is keen on beginning India operations for his agency and that he is still deciding on whether BMB will enter India standalone or with an Indian partner.

Noor Fathima Warsia Apr 23, 2007 9:13 AM

GoaFest 2007 has culminated and the AAAI did all that had to be done to ensure smooth proceedings with elaborate settings on the challenging conditions of a beach. Now, as the event has wrapped, industry veterans are already looking forward to more at GoaFest 2008.

Noor Fathima Warsia Apr 23, 2007 9:12 AM

GoaFest 2007 Creative Awards saw Rediffusion DY&R walking away with as many as 40 metals, which comprised four Golds. Grey Worldwide follows with 31 metals, Leo Burnett with 29 metals and McCann Erickson has 25 metals, which included three Golds.

Tasneem Limbdiwala Apr 23, 2007 8:58 AM

Most of the advertising agencies had tried to have an interactive agency in 1999-2000. but most of them floundered and shut down shop… We hope they will surely do a better job this time. Interactivity is not like where you can put a business head and 3-4 guys and have an interactive business. The Internet is far too vast to be considered that frivolous. Even we or any of the specialist players in the medium cannot say that we fully understand this medium. The Internet continuously keeps changing. It seems as if all the advertising agencies have a single-point agenda in their 2007 or 2008 plan – that they want to set up an interactive agency. But I don’t think that is the way to look at Internet. Do Indian (offline) agencies have the appetite to do something dramatically different? I don’t think so.

exchange4media Staff Apr 23, 2007 12:00 AM