Kids
Sugar and spice and all things nice – marketers just know what your little princess craves. Doy soap, Disney and Barbie are geared up to sprinkle some special fairy dust into every girl child’s eyes with promotions to fuel her vivid imagination.
Come September 1 and Toon Disney, which till now was available in Tamil, Telugu and English, will be also be available in Hindi. This is a part of Disney’s effort towards boosting the regional language feed, which is integral to the company’s localization commitment.
Move over Pokemon, Bayblade is here. Cartoon Network Enterprises, the global branding and merchandising arm of Cartoon Network, has marked its foray into third party licensing by bagging the exclusive licensing rights of the immensely popular Beyblade toys in India.
The first six months of 2005 saw the presence of seven TV channel players in the kids’ genre. As opposed to other genres that see more fragmentation than growth with new players, the kids’ segment has seen more growth than fragmentation.
In an industry where entertainment companies mainly target the young and the adults and pay least bit of attention for making a movie for kids, Ultra Movie Channel Ltd, in an attempt to target children and explore this particular segment, has brought in a series of movies for kids.
Pogo, the kids channel from the Turner Bouquet, has decided to add more punch to its property – Pogo Kids Choice Awards – in 2005. The award, which is in its second year, has roped in Derek O'Brien this time to bring in his expertise.
Funskool India has entered into an exclusive agreement with kids’ channel Cartoon Network to retail the Network’s range of toys featuring the popular kindergarten trio – The Powerpuff Girls.
Hungama TV’s popular Captains Hunt 2005 is back and the channel has managed to rope in 10 sponsors this time – Clinic Plus, Tata AIG Life Insurance, Candities Foods, McDonald's, Kellogg's Chocos, Bournvita, Markline Pencils, Brepo Systems’ Twinkle Toons, GD Foods’ Tops Custards and Monginis.
Kids entertainment channels Cartoon Network and POGO together ended up winning five awards at the recent Promax World Gold Awards in New York.
Animax is all set to launch two new shows Godzilla and Jackie Chan in the first anniversary month. Launched in July 2004, the animation channel is dedicated to Japanese animation programming.
Cartoon Network has launched ‘Join the Power puff Generation’. This activity will invite children from 16 cities for audition and six winners will get a chance to be a part of a TV show on the channel. The audition will begin in August and the property is slated to go on-air in September 2005.
After the launch of Hungama TV in September 2004, United Home Entertainment, sister concern of UTV Software Communications Limited, has filed an application with I&B Ministry for uplinking of two more channels in the rapidly growing kids entertainment space.
Smiling cuties in your ads are laughing all the way back to banks. In the last four years, kid models have witnessed a fivefold jump in their rates for ads. This translates into a contract amount of Rs 30,000-50,000 for an average kid per commercial.
Kids’ channels had lined up quite a few offerings for the summers, and May had been the competitive month. However, the channels have seen some good numbers, particularly Cartoon Network and POGO. Harry Potter creating the magic again for these Turner channels.
Six-year-old Ayush knows his toons. And thanks to that, he has a say in what brand of biscuit he should munch or which soap he should use. Ayush is just one among the 130 million TV viewing kids in India whose proven pester power lures a wide array of companies to advertise their products on kids' channels. Sensing the potential, players such as Disney, UTV's Hungama and Sony's Animax joined the race dominated by Turner International's Cartoon Network a few years ago. The results are there to see.
Hero is the new show to be premiered this Monday (May 30) on Hungama TV. It will be a live action show to be aired on Monday- Thursday at 7.30 pm.
Cartoon Network Enterprises (CNE), the licensing division of Cartoon Network, has announced its foray into the consumer products segment. It will launch three main Cartoon Network characters - Power Puff Girls, Dexter's Laboratory and Johnny Bravo.
Daily Hindi Milap, the Hyderabad-based Hindi daily, is organising a 10-day 'Natkhat Kids Carnival' to promote 'Natkhat' - its weekly tabloid pullout for kids. The publication plans to host the show between June 3 and 12 at Bowenpally in Hyderabad.
This summer, Disney has launched a series of multi-pronged vacation specials for the young ones. For the first time on Indian television, 'The Lion King' would premiere on the channel on May 28 at 6 pm. The channel has made room for three movie transmissions per day.
Buoyed by the success of the K Balachander event, which was telecast on April 14, Raj TV is sticking to the events route. Now, it is planning to hold kids carnival in June.
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