Date-wise News

Welspun India will launch more global brands in the domestic market as part of its strategy to project itself as a leading home fashion outfit in the country. Last year, the company has acquired Tommy Hilfiger brand for home linens.

exchange4media Staff May 10, 2005 7:48 AM

McDonald's North India yesterday announced an aggressive expansion drive under which it plans to open 14 family restaurants, four McDonald's Express and six McDonald's Kiosks. Its current strength is 70 restaurants in the country. The company has invested around Rs 400 crore for this expansion.

exchange4media Staff May 10, 2005 7:46 AM

Buoyed by the success of the K Balachander event, which was telecast on April 14, Raj TV is sticking to the events route. Now, it is planning to hold kids carnival in June.

exchange4media Staff May 10, 2005 7:45 AM

The popular Floyd's India is making a comeback on Discovery Travel and Living with some 'spicy culinary' from both India and Pakistan. By yearend, the channel is rolling out more India-specific shows, which would include a city guide and another food-based show.

exchange4media Staff May 10, 2005 7:42 AM

Infomedia India has appointed Krishna Tewari as General Manager - Publishing overseeing the special interest magazines division. Infomedia, India's largest special interest publishing house with leading brands like Overdrive, IC-Chip, Better Photography, Search and the recently launched Better Interiors, is looking to expand aggressively in the space.

exchange4media Staff May 10, 2005 7:42 AM

Euro RSCG is attempting to strengthen its creative team in a big way. After Chetan Bhagat having stepped in, Santosh Patil is now joining in as a Creative Director. He was a part of the creative team at Ogilvy & Mather.

exchange4media Staff May 10, 2005 7:39 AM

Aaj Tak is further strengthening its programming line up in order to build on its leadership position among news channels. This exercise entails addition of new shows and formats, changes in timing for some existing programmes and also re-branding of existing properties. The channel's 'Seedhi Baat' has recently bagged the Best Talk Show award at the 30th All India RAPA Awards ceremony.

exchange4media Staff May 10, 2005 7:37 AM

Zee Network is restructuring the advertising sales for three of its flagship regional channels, Zee Marathi, Zee Bangla and Zee Gujarati. As part of the initiative, the advertising sales of the three channels will be centralised and they will no longer be sold individually, as was done until now.

exchange4media Staff May 10, 2005 7:36 AM

Outdoor advertising is a constantly evolving medium of communication. In fact, the entire concept has changed in recent times to Out-Of-Home advertising. According to Anuj Kanakia, Spokesperson, StarSight, there has been a wave of growth for the medium, with categories such as telecom, FMCG, retail, channels, print entities all joining the party. Soumitra Bhattacharya, President, MOMS, said, "The industry is growing at around 10 per cent so there is progress."

exchange4media Staff May 10, 2005 7:34 AM

State Bank of India has almost completed its pitch processes and decided to assign the business to ten agencies. However, despite the completion of the pitch process, SBI has till now sent empanelment letters only to seven agencies. The seven agencies are JWT, Mudra, O&M, Saatchi & Saatchi, Adfactors, RK Swamy/BBDO and Mode. Industry sources peg the account in the region of Rs 35-40 crore.

exchange4media Staff May 10, 2005 7:33 AM

STAR India has taken a U-turn for its media business. In September last year, the television network had moved its media duties from MindShare to The Media Edge. However, STAR has now moved the business back to MindShare without any pitch process. The account is in the region of Rs 20 crore.

exchange4media Staff May 10, 2005 7:32 AM

The Ministry of Consumer Affairs has called for a pitch. A Ministry official has confirmed that the account size is more than Rs 100 crore. The pitch is for the creative business, he informed.

exchange4media Staff May 10, 2005 7:31 AM

The objective of National Internet Exchange of India (NIXI) is to promote Internet services in the country. We are taking care of issues like infrastructure growth and setting up Internet exchanges. This is to ensure that the domestic traffic is managed within the country.

exchange4media Staff May 10, 2005 12:00 AM