Date-wise News

Just when one thought that NRS 2005 had been finally accepted by the industry, the Indian Express Group has taken National Readership Studies Council to court over the readership numbers of its Marathi daily, Loksatta. The suit has been filed in Bombay High Court.

exchange4media Staff Aug 30, 2005 6:14 PM

It’s raining stars as brand ambassadors and the latest to join the bandwagon is Hrithik Roshan, who has been signed as the brand ambassador of ITC’s John Players. Hrithik will endorse John Players’ range of garments right from work clothing, leisure and party occasions.

exchange4media Staff Aug 30, 2005 8:06 AM

An APCO-like revolution is set to sweep through India's villages, taking the benefits of information communication technology to the people through 1 lakh common service centres (CSCs) by '07. The Department of Information Technology (DIT) has received nine proposals from the private sector to steer the Rs 3,000-crore mega initiative.

exchange4media Staff Aug 30, 2005 8:05 AM

Have you got yourself a broadband connection? MTNL’s Triband has lowered some of its charges and now offers some attractive packages whether you are an Internet junkie or you simply need to check your mail.

exchange4media Staff Aug 30, 2005 8:03 AM

Sugar and spice and all things nice – marketers just know what your little princess craves. Doy soap, Disney and Barbie are geared up to sprinkle some special fairy dust into every girl child’s eyes with promotions to fuel her vivid imagination.

exchange4media Staff Aug 30, 2005 8:02 AM

Over the last 10 years, Telugu daily Prajasakthi has been consciously moulding itself into a ‘comprehensive daily offering’. What started as a weekly offering that took on the British and the Nizam in 1942, was reborn as the party organ of the CPI (M) 25 years ago.

exchange4media Staff Aug 30, 2005 8:01 AM

Close on the heels of Sri Adhikari Brothers Television Network, SAB TV’s, buyout by Sony Entertainment Television (SET), the channel has announced Euro RSCG as it strategic and creative partner.

exchange4media Staff Aug 30, 2005 8:00 AM

Maxus has won the coveted IDBI media business in Mumbai worth Rs 20-25 crore. The win comes on the back of several wins in the past three months. The incumbent agencies on the IDBI media account were Lodestar and Network. It may be added here that in June, Bates had bagged the creative duties of IDBI.

exchange4media Staff Aug 30, 2005 8:00 AM

Ravneet Phokela, who has been associated with Nokia since 2003 as Brand Marketing and CRM manager for the Indian operations, has now been elevated to a new position wherein he will be spearheading Nokia’s global marketing organisation.

exchange4media Staff Aug 30, 2005 7:58 AM

Publicis has bagged the Treo glassware account following a pitch in which four agencies had participated. Treo is a new brand from Hamilton Housewares Pvt Ltd, makers of Milton, and the account size is estimated to be around Rs 5 crore.

exchange4media Staff Aug 30, 2005 7:56 AM

Triton will be handling the creative duties of the Sanyo-BPL JV. As reported by exchange4media earlier, the other three agencies shortlisted for the final creative presentations were Dentsu Communications, Enterprise Nexus and Orchard Advertising. The size of the account is estimated to be Rs 18-20 crore.

exchange4media Staff Aug 30, 2005 7:55 AM