Date-wise News

In order to offer integrated out-of-home solutions, the outdoor and retail units of Madison, Madison Outdoor Media Services and Madison Retail Paradigm, have announced restructuring at the senior management level.

exchange4media Staff Aug 8, 2005 2:09 PM

The Balsara range has yielded a profit of Rs 1.1 crore for the first quarter of this financial year, against a loss in the corresponding quarter of last year, and the company’s own internal assessment that it will take about a year to break even.

exchange4media Staff Aug 8, 2005 7:14 AM

Dey’s Medical, the Kolkata-based pharmaceutical and consumer products company, recently launched a new TVC for its flagship hair oil brand – Keo Karpin – starring Gauri Pradhan of ‘Kyonki Saas Bhi Kabhi Bahu Thi’ fame.

exchange4media Staff Aug 8, 2005 7:13 AM

The negative growth in hair conditioner advertising in print, this category has shown a marked lack of interest in Print media advertising. Only one brand, Garnier Fructis Conditioner, advertised in the first half of 2005 in print.

exchange4media Staff Aug 8, 2005 7:12 AM

Fun Republic, the standalone cineplex, celebrates its second anniversary on August 8. While quite a few promotions are planned for the event, there will also be surprise gifts for cine aficionados who visit the place.

exchange4media Staff Aug 8, 2005 7:11 AM

Dinamalar, the second largest circulated Tamil daily, now wakes up its readers with two ‘papers’ for the price of one on Sundays. Two main sheets with a masthead each, formatted in similar fashion, accompany the regular Sunday supplements.

exchange4media Staff Aug 8, 2005 7:10 AM

The hot seat at Coca-Cola India is finally being filled up. Atul Singh, Coca-Cola's East, Central and South China division head, is expected to replace Sanjiv Gupta, the soft drink firm's outgoing division president.

exchange4media Staff Aug 8, 2005 7:09 AM

The first six months of 2005 saw the presence of seven TV channel players in the kids’ genre. As opposed to other genres that see more fragmentation than growth with new players, the kids’ segment has seen more growth than fragmentation.

exchange4media Staff Aug 8, 2005 7:08 AM

Indian channels are exploring international waters to add some additional moolah to the revenue kitty. While Zee was the first Indian entrant to enter the foreign soil, now other channels are also scouting for partners and signing contracts.

exchange4media Staff Aug 8, 2005 7:07 AM

Welcome to the world of e-paper. Simply put, e-paper is just the soft copy of the print version of your morning newspaper as you see it. It sustains the delight of online reading even as it retains the flavour of a newspaper.

exchange4media Staff Aug 8, 2005 7:06 AM

It is always a great honour to see your creative get an entry into ‘Communication Arts’, which is termed as one of the toughest to get into. But McCann Erickson and Mudra have done it with their campaigns for Bandaid and Relpipe, respectively.

exchange4media Staff Aug 8, 2005 7:05 AM

The Indian Oil Cup Tri-series commenced on Ten Sports on July 30, the Championship opener seeing an India-Sri Lanka battle. Media experts commented that the match’s ratings once again showed that cricket was turning more into an impact property than one of efficiencies in India.

exchange4media Staff Aug 8, 2005 7:04 AM

Igo, a second-string brand owned by Mirc Electronics, has awarded its creative duties to Everest Brand Solutions. The incumbent on the Rs 4 crore account was Lemon. The decision of the pitch has been taken after two months of agency presentations.

exchange4media Staff Aug 8, 2005 7:04 AM

‘KBC 2’ is here and everybody is waiting for the week to end to get the TAM Media Research numbers. In the meanwhile, aMap numbers indicating a 244 per cent jump in the slot reflect the expectations that the media fraternity has from the show.

exchange4media Staff Aug 8, 2005 7:03 AM

Nimbus Communications has attracted $ 45.5 million (approx Rs 197 crore) from 3i, the largest private equity investment in the Indian media and entertainment industry. The investment will be deployed for sports rights acquisitions, developing global sports events, mobile content distribution and sports and lifestyle broadcasting.

exchange4media Staff Aug 8, 2005 7:02 AM