Date-wise News

Triton Communications has bagged the Shalimar Paint creative and media account worth Rs 8 crore. The two-month-long multi-agency pitch saw agencies like Percept, Publicis India and Grey India competing for the business. The incumbent agency is Bates India.

exchange4media Staff Jul 7, 2005 3:51 PM

The Outlook Group is all set to launch a Delhi-centric magazine, ‘City Limits’. The lifestyle magazine will not essentially be about Page3. The marketing brochure of the magazine says it all: ‘Page3 is for age three, for grown-ups there is City Limits’.

exchange4media Staff Jul 7, 2005 3:10 PM

The Financial Times topped a list of the world's best newspapers based on a survey conducted by a Swiss-based consultant Internationale Medienhilfe. The Wall Street Journal took second place. NYT slipped to sixth place.

exchange4media Staff Jul 7, 2005 7:29 AM

Consumer goods makers like P&G, ITC and Colgate are reshaping their strategies to tap the huge consumption story unfolding in the home and personal care segment of India, on account of growing urbanisation.

exchange4media Staff Jul 7, 2005 7:28 AM

MAIT, the apex body representing the hardware, training and R&D services of the IT industry, has projected the growth of PC sales to cross 4.25 million units in fiscal 2005-06.

exchange4media Staff Jul 7, 2005 7:27 AM

Yahoo! India has launched an ad campaign for its Mail service. The 10-week-long campaign has been launched with the July issue of magazines such as Business Today, Business World, India Today, Savvy, Femina, Swagat, the in-flight magazine of Indian Airlines and Jet Airways. The campaign also includes airport activity at Mumbai, Delhi and Bangalore.

exchange4media Staff Jul 7, 2005 7:26 AM

Soft drink brand 7UP has become possibly the first one to ever advertise in 3-D format in print in India, through a centerspread ad in the July 17 issue of Tamil weekly Ananda Vikatan. The publication is hopeful that more advertisers will join the 3-D bandwagon.

exchange4media Staff Jul 7, 2005 7:25 AM

Sampark PR has bagged the SBI Mutual Fund PR account. The other two shortlisted agencies were Linopinion and Adfactors.

exchange4media Staff Jul 7, 2005 7:24 AM

The advertising budget of Titan Industries Ltd is expected to touch Rs 100 crore in the current financial year (2005-06), up from nearly Rs 70 crore in the previous year. The company claims its watch business accounts for half of the overall advertising spend of the Indian watch industry.

exchange4media Staff Jul 7, 2005 7:22 AM

Kids entertainment channels Cartoon Network and POGO together ended up winning five awards at the recent Promax World Gold Awards in New York.

exchange4media Staff Jul 7, 2005 7:22 AM

Ten Sports will telecast the three-nation One-Day International cricket series to be played from July 30 to August 9, 2005. Indian Oil Coprporation (IOC) will be the title sponsor of the series to be played between hosts Sri Lanka, India and the West Indies.

exchange4media Staff Jul 7, 2005 7:20 AM

Direct-to-home (DTH) broadcasters may have to get government permission for changing their equity structure and joint venture agreements. This move by the government is aimed at tightening the norms pertaining to the sector and prevent companies from changing ownership structures and transfer key functions to minority foreign partners, according to an official. The information and broadcasting ministry is expected to notify these guidelines soon.

exchange4media Staff Jul 7, 2005 7:19 AM

Although currently there is only Discovery providing ‘travel and lifestyle’ content 24x7, some Indian channels are eyeing this ‘gap’ with interest but cautiously. The question is who will take the first leap?

exchange4media Staff Jul 7, 2005 7:18 AM

EsselWorld, India's first and largest amusement park, has awarded its creative duties to TBWA India. The Rs 2.5 crore account, was won by TBWA in a multi-agency pitch which started about a month ago involving Brandcepts, Marching Ants, TBWA and the incumbent SSC&B Lintas.

exchange4media Staff Jul 7, 2005 7:17 AM