Date-wise News

In a development of sorts, Ten Sports has rejected Doordarshan’s contention on the issue of simulcast of the upcoming triangular cricket series involving India, Sri Lanka and West Indies.

exchange4media Staff Jul 26, 2005 8:38 PM

As Coca-Cola Co is launching multiple line extensions of the Coke regular and diet brands, the beverage giant has widened its search for a big advertising idea, asking eight agencies to create ideas that could become a global integrated campaign.

exchange4media Staff Jul 26, 2005 7:25 AM

Idea Cellular has launched two specially designed email solutions – one for the business user and the other for the individual customer. These email solutions aim to enrich and enhance life on the move as an Idea customer can access email with a range of GPRS enabled handsets across all major towns in India.

exchange4media Staff Jul 26, 2005 7:24 AM

The new TVC for Eveready Jeevan Sathi torch has a Sarkaresque Amitabh Bachchan sitting in an armchair, dressed in black, telling several stories of accidents that could easily have been avoided if one had a torch.

exchange4media Staff Jul 26, 2005 7:23 AM

The event route is working for Raj TV. Earlier this year, it was the felicitation of film doyen K Balachander, where celebrities like Rajnikant and Kamal Haasan helped garner eyeballs for the channel. On July 10, the finale of its popular voice hunt show – Raja Geetham Vetri Vizha – brought in even more viewers. Now other channels following suit.

exchange4media Staff Jul 26, 2005 7:22 AM

In an industry where entertainment companies mainly target the young and the adults and pay least bit of attention for making a movie for kids, Ultra Movie Channel Ltd, in an attempt to target children and explore this particular segment, has brought in a series of movies for kids.

exchange4media Staff Jul 26, 2005 7:21 AM

National Geographic channel will unravel the various facets of space through a new series called ‘Space: Closest Encounters’ beginning July 31. The series will begin with a close look at Mars and go on to throw new light on asteroids, astronauts and space programmes.

exchange4media Staff Jul 26, 2005 7:20 AM

Pogo, the kids channel from the Turner Bouquet, has decided to add more punch to its property – Pogo Kids Choice Awards – in 2005. The award, which is in its second year, has roped in Derek O'Brien this time to bring in his expertise.

exchange4media Staff Jul 26, 2005 7:19 AM

Television Eighteen India Ltd’s consolidated financial performance for the quarter ended June 30, 2005 has been declared and shows 57 per cent revenue growth for the channel and an increase in net profit by 29 per cent.

exchange4media Staff Jul 26, 2005 7:18 AM

Even as marketers have started looking at blogs seriously, the blogging environment is all set to undergo a shift. The government is mulling a set of guidelines for bloggers that includes registration for bloggers.

exchange4media Staff Jul 26, 2005 7:17 AM

Tribal DDB India, a digital and interactive agency and a specialist communications unit of the Mudra Group, has incorporated a new logo – the Kite. The logo is a result of the contest that the agency had held inviting people to design a logo.

exchange4media Staff Jul 26, 2005 7:16 AM

Tata Indicom has a new identity. India’s growing national telecom player went for a makeover to change its image to an innovative multifaceted communications company, and Singapore’s Identity Counsel has felicitated the creation of the new identity.

exchange4media Staff Jul 26, 2005 7:15 AM

In its bid to put India on the global map in the field of animation and special effects, Zee Telefilms has come up with a special offering – Bhagmati, which is being touted as the first animated movie on a cinematographic frame.

exchange4media Staff Jul 26, 2005 7:14 AM

TVS Motors has decided on the agency that will take care of the new bike that it plans to launch soon. Following a multi-agency pitch, McCann Erickson has bagged the assignment. Industry sources peg the account in the region of Rs 10-12 crore.

exchange4media Staff Jul 26, 2005 7:13 AM

English entertainment channels – movies and general entertainment – have managed quite a steady run in the first six months of the year. The genre per se hasn’t seen an increase in total share, but that doesn’t take the fun out of the game.

exchange4media Staff Jul 26, 2005 7:12 AM

Chiding Ten Sports for “narrow commercial considerations” and hoarding terrestrial rights, Doordarshan has rejected the offer made by Ten Sports regarding the transmission of the forthcoming Triangular-Series to be played in Sri Lanka.

exchange4media Staff Jul 26, 2005 7:11 AM

Radio City has signed on Everest Brand Solutions as its ad agency to handle the creative and strategic duties for the brand. Six agencies – Lowe Lintas, Mudra, Bates, Ambience, O&M and Everest – had made presentations for the account over a period of two months.

exchange4media Staff Jul 26, 2005 7:09 AM