International News
Magazines' longtime marketing partnership with liquor is looking shakier. Because of the broadcast networks' decades-old voluntary ban on liquor advertising, magazines had largely cornered the market on liquor ad dollars, controlling $224.6 million -- 7
Saint-Gobain is breaking it first international corporate campaign. The pen and ink drawing will run in double-page spreads in leading newspapers in 15 major markets next week. The campaign will appear in 12 different languages.
With the 74th Annual Academy Awards knocking on the door, channels have lined up a bonanza for viewers this month. Star Movies though has the official rights to screen the awards live, HBO not to be left behind is on a mega-movie screening binge to blun
BBC Worldwide, is set to increase its programme sales to seventy-five countries by a record sixteen per cent. BBCWW expects to notch sales of £171.8 million, exceeding last year’s record of £148.4m. The lion’s share of sales coming from quiz and gameshow f
Mindshare plans to launch new research tools in India. The company plans to invest more than Rs 2 crores in the proprietary research to get better tools in India in the first year of its operation.
Sony Entertainment Television has bagged the television broadcast rights for six years of international cricket for a huge $375 million package. This also includes telecast rights of the International Cricket Council (ICC) mini World Cups and World Cups.
Believe it or not, India’s leading advertising agency will be leaner by April this year. Many of its staff members have voluntarily shown interest in quitting their long tenure to pursue their own interest, thus giving way to a new order. Call it bridging
After the departure of KBC many feared that Star's prime time dominance would be under threat. If latest TAM numbers are any indications, those fears weren't exactly unfounded.
Falling media rates helped Unilever report fourth-quarter earnings of $789 million, up from a year-ago loss of $337 million and at the high end of analysts' expectations despite a sales decline of 3% to $11.7 billion dollars.
KPMG has been retained by Sri Adhikari Brothers Television Network (SAB Network) to advise it on the acquisition of the brand and distribution business of its 100 per cent subsidiary SABe TV.
Qwest Communications has started the process of advertising agency review. The company currently maintains two agencies: WPP Group's J. Walter Thompson, New York, for corporate brand image, and Omnicom Group's DDB Worldwide, Chicago, for retail and local m
Omnicom Group's transformation of OMD into a fully integrated media operation is imminent as the holding company prepares to transfer the bulk of the media operations from its three agency networks into OMD.
The recent developments at Zee Telefilms, buoyed up the sentiment at the counter. On Tuesday, it closed at Rs 132.10 on the NSE, up from the previous day's close of Rs 129.25 with volume of 59.02 lakh shares.
WPP Group plc plans to raise its stake in Suhel Seth-promoted Equus Advertising Company Limited from 30 per cent to 45 per cent.
Market Search India Private Limited (MS), has tied-up with UK-based market research agencies—RMS plc and Cadagon plc. RMS is eyeing the organised retailing sector, Cadagon will venture into the travel and tourism sector research in the country.
Keeping a eye on Walt Disney’s plans to enter the Indian market as a completely Hindi channel, Cartoon Network has decided to increase its Hindi language content from 8 to 16 hours a day.
Continuing the trend from last year, the average 30 Sec spot realization dropped marginally to $1.84 mn, from last year’s $1.98mn. The game was telecast on FOX network this year and FOX was reported to have some problem selling the game due to sluggish ec
Extending the current portfolio of Fans and Engineering Projects, Bajaj Electricals moved its Cooler and Microwave account to Leo Burnett. Lemon was the other agency pitching for the account.
Zee News is reportedly planning to try its hand at the 'game'. The channel is planning a show on the lines of a Stock market trading game where the participants are given virtual money and can buy stocks using that money.
After the recent loss of Raymonds, Enterprise Nexus has good news. The agency has bagged two prestigious accounts: Godrej Locks and Shaw Wallace. According to agency sources, the combined billings of both these accounts will be around Rs 15-17 crores.
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