Date-wise News

Unilever is setting out its first global guidelines on sponsorship best practice in an effort to achieve "the same level of consumer insight, creativity and strategic rigor" currently applied to the development of ads.

exchange4media Staff Mar 14, 2002 7:21 AM

The homegrown biscuit brand, Parle G, has become the largest selling biscuit brand in the world in terms of volumes.

exchange4media Staff Mar 14, 2002 7:21 AM

Coca-Cola India plans to reposition its non-carbonated fruit drink Maaza, once again. A new communications strategy for the brand is currently being worked out and a new advertising campaign is about to be rolled out.

exchange4media Staff Mar 14, 2002 7:20 AM

The CEO of Publicis, India, Praveen Kenneth S J, has put in his papers. Thirty one-year-old Kenneth, better known in the industry as the youngest ever CEO in the entire Publicis Network, took charge, as Publicis India's CEO in May 1999.

exchange4media Staff Mar 14, 2002 7:19 AM

Hallmark Channel’s expects its pay revenues to rise 20 per cent in the current calendar year to end up at $600,000 (approximately Rs 29 crore). The channels main focus will be on increasing the ad revenue, which is much lower than the subscription ea

exchange4media Staff Mar 14, 2002 7:18 AM

All India Radio (AIR) plans to extend its digital service to Europe and is negotiating with WorldSpace. For the Europe market, AIR on WorldSpace will be a paid service. The service is likely to be priced at $10 a month.

exchange4media Staff Mar 14, 2002 7:18 AM