Date-wise News

In order to gain a competitive edge over rival brands in the colour television (CTV) segment, BPL Ltd has recently developed a new sub-branding and market segmentation strategy.

exchange4media Staff Apr 24, 2002 7:43 AM

AirTel has taken the star power route to retain its Magic. It has signed up Kareena Kapoor and Shah Rukh Khan and cricketer Saurav Ganguly for its northern markets. Tamil star Madhavan will endorse the brand in Chennai and in the rest of Tamil Nadu.

exchange4media Staff Apr 24, 2002 7:42 AM

Gillette India has announced two mega promotions -- Duracell Cup of Joy and "Win Rs 5 crore" -- as part of its strategy to leverage the forthcoming soccer World Cup. One winner from each campaign will be chosen through a lucky draw.

exchange4media Staff Apr 24, 2002 7:39 AM

Zintec Software has launched digital television set top box for the global home entertainment market. The set top box has the capacity to access 2,000 channels.

exchange4media Staff Apr 24, 2002 7:37 AM

India Today group last week launched India Today Mobile News (ITMN) making it the first ever-interactive services for a print publication in India. This service will enable readers of India Today to express their opinion on issues and get breaking news on

exchange4media Staff Apr 24, 2002 7:36 AM

The government is expected to take a final decision on the controversial issue of FDI in print media at the Cabinet meeting scheduled for today.

exchange4media Staff Apr 24, 2002 7:34 AM