Date-wise News

PepsiCo has replaced Coca-Cola as the official soft drink sponsor of the National Football League. The deal is worth $200 million.

exchange4media Staff Apr 1, 2002 7:29 AM

In view of the football World Cup, which begins in May-end, television manufacturers are planning to kick-off major promotional events and new models to push sales over the next two months.

exchange4media Staff Apr 1, 2002 7:28 AM

Multi System Operators (MSOs) and broadcasters have formed an apex committee to frame rules to settle disputes and ensure discipline in the industry.

exchange4media Staff Apr 1, 2002 7:27 AM

Close on the heels of winning the 'Agency of the Year award' at the Calcutta Ad Club, HTA has swept the 25th South India Advertising Awards 2002, organised and hosted by the Advertising Club, Chennai.

exchange4media Staff Apr 1, 2002 7:26 AM

To meet the increasing competition from the private Satellite TV Channels and to fulfil its public service commitment of covering the entire population during the Next Five Year Plan, Prasar Bharati is putting its strategy in place to launch multi-technolo

exchange4media Staff Apr 1, 2002 7:25 AM

Hindi newspapers backed by aggressive marketing are extending their reach from traditional geographic domains to newer ones, and are adding a significant number of readers. The universe of gross Hindi readers grew by 4.6%, compared to overall growth of onl

exchange4media Staff Apr 1, 2002 7:23 AM