Date-wise News

Tricon Global Restaurants' Pizza Hut awarded its account for a second agency assignment to Wieden & Kennedy, Portland, Ore. The assignment is for Pizza Hut's "Insider" specialty pizza.

exchange4media Staff Mar 13, 2002 7:21 AM

A side effect of last week’s Publicis Groupe-Bcom3 agreement to merge – little remarked upon until today – will be the unification of two of the globe’s most buoyant and hungry media planning and buying networks.

exchange4media Staff Mar 13, 2002 7:20 AM

Bollywood superstar Amitabh Bachchan and cricket star Sachin Tendulkar will be starring together for the first time in a new advertising campaign for Pepsi. The campaign, which is expected to hit the TV and celluloid screens by March end, will be the main

exchange4media Staff Mar 13, 2002 7:20 AM

The recent global merger of Publicis Group with Bcom3Group is likely to have impact on advertising agencies in India. As a direct fall-out of this, the impending merger of Saatchi & Saatchi and Publicis India could be postponed, at least for the time bein

exchange4media Staff Mar 13, 2002 7:19 AM

Advertising agency Grey Worldwide (India) Pvt. Ltd. has initiated legal proceedings against Domino's Pizza India's for nonpayment of dues. According to the agency, Domino’s owe Rs 2.75 crore for the `Hungry Kya' campaign.

exchange4media Staff Mar 13, 2002 7:18 AM

Zee Telefilms (ZTL) is planning to acquire a 32.8 per cent stake in Padmalaya Telefilms (PTL) for a consideration of Rs 59 crore. In a rather circuitous deal, Subhash Chandra, promoter of ZTL, will be acquiring 64 per cent of the equity of Padmalaya Enterp

exchange4media Staff Mar 13, 2002 7:17 AM

<br>"The difference between a media brand and a consumer brand is that of a product and a service."

exchange4media Staff Mar 13, 2002 12:00 AM