Date-wise News

Older consumers may have more disposable income than their children, but marketers remain obsessed with the 18 to 49 demographic and its younger sibling, 18-34. That fixation appears based more on habit and theory -- that younger consumers are more impress

exchange4media Staff May 14, 2002 8:02 AM

Coca-Cola India plans to introduce Kinley, its bottled water brand, in 200-ml cups priced at Rs 3 each this season.

exchange4media Staff May 14, 2002 8:02 AM

In an attempt to connect the young mothers’ segment, Kodak India Ltd., recently rolled out a new package initiative called “Bundle of Joy”. The pack comprises the KB10 camera with a Max film, a baby album to store memories of the growing

exchange4media Staff May 14, 2002 8:01 AM

Star India’s radio venture Radio City will launch its FM station in Mumbai on May 21. This will be the fourth private radio station in Mumbai. The station will be on the 91 MHz frequency.

exchange4media Staff May 14, 2002 8:00 AM

To thank the government, cable operators from all over the country met Information & Broadcasting Minister Sushma Swaraj yesterday. This follows the government’s move to introduce the conditional access system (CAS), which would enable cable TV viewe

exchange4media Staff May 14, 2002 7:59 AM