Date-wise News

NBC shows no sign of backing down on hard-liquor advertising, despite criticism, as the network could add a second distilled-spirits advertiser to its roster.

exchange4media Staff Mar 7, 2002 8:41 AM

Nestle India has registered a 14.5 per cent increase in net sales to touch Rs 1,921 crore for 2001 as against Rs 1,677.5 crore in 2000. Net profit rose 46 per cent to Rs 173.2 crore as against Rs 118.6 crore in 2000.

exchange4media Staff Mar 7, 2002 8:40 AM

Pepsi is upping the ante in two categories—clear lime and cloudy lemon —which were left largely unattended last summer. The company is giving its low-profile clear lime brand 7Up a facelift with the launch of a new national advertising campaign.

exchange4media Staff Mar 7, 2002 8:39 AM

Samsung India is getting off to an early start with the launch of new ad campaigns for its range of air conditioners and microwave ovens this month.

exchange4media Staff Mar 7, 2002 8:39 AM

For the country's evolving broadcasting industry, distribution strength seems to be the critical factor that would determine survival and alignment of channels will be the passport to survival.

exchange4media Staff Mar 7, 2002 8:38 AM

The Cabinet’s decision to allow 100 per cent foreign investment in advertising agencies through the automatic route will help foreign players to strengthen their hold in India.

exchange4media Staff Mar 7, 2002 8:37 AM