Date-wise News

The mobile phone appears to be making headway as an advertising delivery system as growing numbers of major marketers launch summer campaigns designed for the “third screen”.

exchange4media Staff Jul 13, 2005 7:35 AM

The phenomenon of so-called small-town boys taking over the creative fraternity in advertising has become something of an epidemic in the last few years. Every creative worth his salt proudly flashes his antecedents. All of them have as many stories of their annual visit to say. The fact of the matter, however, is that most of them have come a long way from those small town roots.

exchange4media Staff Jul 13, 2005 7:34 AM

Cyprus-based GA European Investments has picked up a 7.9 per cent stake in the Radhika Roy- and Prannoy Roy-promoted New Delhi Television (NDTV) Ltd for over Rs 125 crore.

exchange4media Staff Jul 13, 2005 7:33 AM

Bloomberg, the US-based data, business news and analysis provider, has finalised its plan for India operations. The Indian operation, which is expected to initially have 50 employees, will invest Rs 65 lakh towards the equity capital of the Indian operation which will produce TV programmes and deliver to one and more Indian channels authorised to telecast financial news in English.

exchange4media Staff Jul 13, 2005 7:31 AM

Nasscom President Kiran Karnik on July 12 launched a book titled ‘The Nuts & Bolts of CRM’ authored by a professor of IT management, Dhruv Nath, in the capital. The launch took place at the Oxford Bookstore in association with Tata McGraw-Hill.

exchange4media Staff Jul 13, 2005 7:30 AM

Customer loyalty is on the most coveted list of all corporates, yet it is so difficult to achieve – or is it? Internationally acclaimed customer loyalty expert Dr Lawrence A Crosby threw light on the subject at the Business Today Knowledge Management Forum on July 12, which was attended by senior honchos of India Inc.

exchange4media Staff Jul 13, 2005 7:30 AM

Promax&BDA India 2005: Day Two began on the same charged note that Day One had ended. Beginning the morning with some of the best recent promos and ads, experts shared more on case studies about successful channel and brand IDs – cases in point were Comedy Central and Channel [V].

exchange4media Staff Jul 13, 2005 7:29 AM

A glittering awards function marked the culmination of the Promax&BDA India Conference 2005. STAR India swept the awards with 12 Golds and 11 Silvers. The other winners included NGC Network, BCCL (Zoom), SET India, MTV Networks, MCCS, TV Today, Turner International, Zee Telefilms, Discovery Channels, Hungama TV and CNBC TV-18.

exchange4media Staff Jul 13, 2005 7:28 AM

Day 2 of Promax&BDA 2005 was devoted to topics as varied as emotive resonance, rules of Indian marketing and kidology. While SKA Advisors’ Sunil Alagh spewed his own version of the Ten Commandments, kids’ channels unveiled their plans to grab little eyeballs.

exchange4media Staff Jul 13, 2005 7:27 AM

Integral PR has entered into a strategic alliance with Thai PR agency Spark Communications. At present, it is a referral arrangement where Integral PR would represent Spark’s clients in India and in turn Spark would represent Integral PR’s clients in Thailand and in regions that it has a reach.

exchange4media Staff Jul 13, 2005 7:26 AM

Is a mega broadcasting alliance on the cards? Anil Ambani, chairman of Anil Dhirubhai Ambani Enterprises (ADAE), and Subhash Chandra, chairman of Zee Telefilms, met on Monday to explore the possibility of working together in DTH broadcasting.

exchange4media Staff Jul 13, 2005 7:25 AM

Dainik Bhaskar has completed its muted shopping and has consequently signed on Euro RSCG as its creative partner. Even as a formal pitch wasn’t announced, Bhaskar was in talks with agencies like RMG David and TBWA also, before signing on Euro RSCG.

exchange4media Staff Jul 13, 2005 7:22 AM

Agnello Dias, Executive Creative Head, Leo Burnett, is moving to JWT after 11 years with the agency. Come August, Dias will join JWT as Vice President and Executive Creative Director and will work on the agency’s entire brand portfolio from across the country.

exchange4media Staff Jul 13, 2005 7:20 AM

Seventeen is every young girl’s definitive guide to an exciting lifestyle. It’s their big sister and best friend.

exchange4media Staff Jul 13, 2005 12:00 AM