Date-wise News
Washingtonpost.com on Thursday quietly began integrating advertising into its RSS feeds, the first major news site, it says, to offer such a service. The MSNBC TV show <i>The Situation with Tucker Carlson</i> is the inaugural advertiser.
exchange4media Staff Jul 18, 2005 7:26 AM
It’s becoming an all-beautiful world. If you thought women are the only ones being pampered by the cosmetic companies for that perfect makeover, take a look around. The new customers of the beauty industry are men what with various skin-care brands, both national and international increasingly targeting them with their products.
exchange4media Staff Jul 18, 2005 7:25 AM
Celebrating the 35th anniversary of man’s first step on the moon, Omega has unveiled a limited series of the Omega Speedmaster Professional watches, better known as the Moon watch.
exchange4media Staff Jul 18, 2005 7:24 AM
India Today Tamil is in its 15th year, and its property, India Today Council on News and Society (ICONS), held its third event on July 16 with a panel discussion on ‘Making Chennai the Global Film Capital’ at Chennai. Raj TV is to telecast the event on July 31.
exchange4media Staff Jul 18, 2005 7:23 AM
Despite being second in terms of circulation, the The Punya Nagari Newspaper Group of Maharashtra has not been doing brand building wise. In order to voice those concerns, the group has appointed Ad Space Mart as its sole media representative for India.
exchange4media Staff Jul 18, 2005 7:22 AM
Barterbiz, a Bangalore-based company, is attempting to being barter back into the corporate world in a big way. Finally, big companies have the option of doing business with others for an equal value entity in exchange, and not money, for their services or products.
exchange4media Staff Jul 18, 2005 7:21 AM
Korea’s Reigncom has launched Iriver, its global brand of portable digital audio-visual devices, to compete against the immensely popular ipods. The company has entered into an exclusive distribution and service tie-up with Salora International Ltd for their products.
exchange4media Staff Jul 18, 2005 7:20 AM
Tamil film director Vasanth joins the list of people from the silver screen making their transition to television down South. He has launched his production house, Ray Cinema, and the first offering will be En Thozhi, En Kadhali, En Manaivi, which goes on air on Vijay TV from July 18.
exchange4media Staff Jul 18, 2005 7:19 AM
Hakoba Lifestyle (HALL) has proposed to make a preferential issue of equity shares to India's largest media house, Bennett Coleman & Co Ltd (BCCL). BCCL is to invest Rs 10.6 crore in HALL, and will have a 15% stake of the expanded equity capital.
exchange4media Staff Jul 18, 2005 7:18 AM
The news and current affairs magazine Day After published and edited by Sunil Dang completed twenty years of existence yesterday on 17th July 2005.
exchange4media Staff Jul 18, 2005 7:18 AM
The sky seems to be the limit for branding options. Marketers and advertisers are gung-ho about their new-found media solution - using the aircraft interiors and exteriors to put the brand message across.
exchange4media Staff Jul 18, 2005 7:17 AM
In the last four years, 2004 witnessed the highest advertising in Print by this category. While newspapers are the preferred medium of hosiery advertisers, the brand list is topped by Lux followed by Jockey.
exchange4media Staff Jul 18, 2005 7:16 AM
<i>The Great Indian Laughter Challenge</i> started as an experiment for STAR One and has grown to be the channel’s largest delivering show. Integrating this with the Great Indian Comedy Show, STAR One is converting the property into a daily and is adding Fremantle Media’s Super Sale to early primetime on August 15, 2005.
exchange4media Staff Jul 18, 2005 7:15 AM
Given its international alliance with Mediaedge:cia, Henkel India has decided to move its media duties from Lodestar to Mediaedge:cia in India as well. The creative duties continue to be with FCB Ulka. The account is pegged in the region of Rs 15 to 20 crore.
exchange4media Staff Jul 18, 2005 7:14 AM
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