Date-wise News

Leading mobile service provider Airtel (Bharti) celebrated the completion of its nationwide network in 23 circles with the announcement of the ‘One India Challenge’. Billed as India’s longest rally, it comes on the eve of the launch of Airtel’s most recent circle in Guwahati, Assam.

exchange4media Staff Apr 20, 2005 6:32 PM

FICCI Frames, the largest-of-its-kind media and entertainment convention held in India, also witnesses heavy-duty action outside the portals of the halls where the exhaustive deliberations and in-depth sessions take place.

exchange4media Staff Apr 20, 2005 6:30 PM

Archies, country's one of the leading gifting and greeting company, is now promoting its products through movies. It has marked its debut in Bollywood through Entertainment One's forthcoming movie Waqt by creating Geri Giraffe.

exchange4media Staff Apr 20, 2005 7:36 AM

French music channel, Trace TV, has just made its foray into the Indian market by joining DishTV. Dedicated to young people around the world, Trace TV offers a mix of three key genres: Urban music, Urban features and Specials.

exchange4media Staff Apr 20, 2005 7:35 AM

Purple Focus makes a hat-trick by winning a gold and two bronze at the International Creative Summit Awards, USA, for its extraordinary creative work for Naiduniya and Pinnacle World. While in 2003, the agency won a gold, in 2004 it bagged one silver and one bronze.

exchange4media Staff Apr 20, 2005 7:34 AM

In order to capitalise on the consumers' pre-occupation with health and wellness, Coca Cola India plans to grow its only juice brand, Maaza, with the help of a refreshing new strategy for summer.

exchange4media Staff Apr 20, 2005 7:33 AM

Cartoon Network and POGO, India's top two kids television networks which together have 80 per cent channel share, have lined up some exciting programming for this summer vacation.

exchange4media Staff Apr 20, 2005 7:32 AM

DishTV, leading direct-to-home (DTH) service, has launched a new scheme wherein the customers can get a connection for Rs 3,990. This scheme enables customers in a dual way. It reduces hardware price and subscription fees for a year incorporated in the cost.

exchange4media Staff Apr 20, 2005 7:31 AM

After two years of recession, the Rs 150-175 crore public relations business is on a roll with the country's top agencies growing at a blistering pace of 30-50 per cent in the last one year.

exchange4media Staff Apr 20, 2005 7:30 AM

With the onslaught of sufficient channels within the music space, the emphasis for MTV has increasingly been the 360-degree experience. Whether its shows, concerts, hunts or summits, the channel feels that it's done it all. The major initiatives include MTV Youth Icon, MTV & Hero Honda Roadies and Lycra MTV Style Awards. The intention has been to propel variety and the integrated viewing experience.

exchange4media Staff Apr 20, 2005 7:29 AM

Starcom has beefed up its India Investment Team with senior-level appointments. The agency has roped in Carat's Manoj Malkani as Group Head for Television Buying.

exchange4media Staff Apr 20, 2005 7:28 AM

The ratings for the first three one-day internationals of the recently concluded Pepsi Cup are here and the numbers so far, fail to impress the media fraternity. According to TAM Media Research's data, for the C&S4+ in the all India market, the first match delivered a TRP of 4.59 for DD Sports and 3.59 for DD 1. The second match gave DD Sports 5.2 and DD 1, 4.52. The third match's TRP was 4.79 on DD Sports and 3.6 on DD 1.

exchange4media Staff Apr 20, 2005 7:26 AM

Rajdeep Sardesai's decision to partner with Sameer Manchanda and team up with TV-18 to float Broadcast News has raised a range of expectations and questions from the media. Given the present scenario, can the team make a difference? More importantly, is there enough space for more players?

exchange4media Staff Apr 20, 2005 7:25 AM