Date-wise News

With macro-economic indicators positive for the next next year and consumer spending seen increasing, beverages major PepsiCo India is expecting a 15-20 per cent increase in sales in 2005.

exchange4media Staff Feb 22, 2005 8:20 AM

DuPont India has launched DuPont Teflon Sign Solutions for the signage market, which will provide end-to-end signage solutions for the Indian corporate identity segment. It will offer a unique 3-layer signage system.

exchange4media Staff Feb 22, 2005 8:18 AM

To expand media business operations through innovation and a target-oriented approach, Ad Space Mart has been set up as an outsourcing and media representation company for newspapers, magazines, radio, website, satellite channels and outdoor medium.

exchange4media Staff Feb 22, 2005 8:17 AM

South Asia World, a channel that targets South Asian origin and covers live news and entertainment from the Indian subcontinent, is venturing into UK market after establishing itself in the USA.

exchange4media Staff Feb 22, 2005 8:16 AM

20:20 MEDIA, India's first and among the top two technology PR firms, celebrated its 16th anniversary on Monday. Sunil Agarwal, founder and MD, said, "Sixteen years is a sign of stability. Earlier, we used to depend on selling to get business. Now, it comes through references from our existing customers."

exchange4media Staff Feb 22, 2005 8:14 AM

Discovery Travel and Living channel, which has proved to be a refreshing getaway from the mundane, is all set to lure viewers with new programming strategy in the current year.

exchange4media Staff Feb 22, 2005 8:09 AM

Still playing low on the ratings chart, Nick continues to make noise to lure in the kid audience. The channel had recently launched a few initiatives, which as per the channel officials though didn't do much on the ratings front, have still brought in their own benefits. Adding to them, the channel is ready to kick off its new show 'My Dad the Rockstar' on February 26.

exchange4media Staff Feb 22, 2005 8:07 AM

For Zee TV, there is quite a lot coming from the programming front. The channel is all set to start three new shows 'Business Baazigar', 'Sindoor' and 'Swarth' in March

exchange4media Staff Feb 22, 2005 8:05 AM

The effectiveness of radio commercials can be enhanced, using various means, said John Dickson and Kevin Best, Joint Executive Creative Directors of Heard -- a creative division of Austereo Ltd. at a workshop on creative radio advertising held in the Capital on Monday.

exchange4media Staff Feb 22, 2005 8:04 AM

With the vision to establish itself as the country's leading private sector banking and financial services trust mark, YES Bank on Monday announced the senior appointment of Yateesh Srivastava as the Chief Marketing Officer.

exchange4media Staff Feb 22, 2005 8:03 AM

The print media scene in the Haryana market is set to witness more action. At present, Dainik Bhaskar is a clear leader. Now, Dainik Jagran is all set to launch its Chandigarh edition, which, the publication calims, will change the Haryana print market substantially.

exchange4media Staff Feb 22, 2005 8:01 AM

Percept H has appointed former SSC&B Lintas President, Ajay Chandwani as CEO. With this change, the current CEO, Rajesh Pant is gearing up to handle the agencies forthcoming overseas joint ventures.

exchange4media Staff Feb 22, 2005 8:00 AM

Donear Industries is on the prowl for a creative agency to handle its estimated Rs 10-crore creative account. The suitings major has already invited O&M, McCann & Percept for the pitch.

exchange4media Staff Feb 22, 2005 7:59 AM