Date-wise News

Magazines' longtime marketing partnership with liquor is looking shakier. Because of the broadcast networks' decades-old voluntary ban on liquor advertising, magazines had largely cornered the market on liquor ad dollars, controlling $224.6 million -- 7

exchange4media Staff Mar 5, 2002 8:23 AM

Consumer goods giant Hindustan Lever (HLL) has reduced prices of its brands in the personal care category. The company has decided to pass on the benefits to its customers following reduction in the excise duty on cosmetics and toiletries in the Union Budg

exchange4media Staff Mar 5, 2002 8:22 AM

Capital Advertising, Delhi has bagged Escotel account from Enterprise Nexus. The agency, which was earlier handling the post-paid (cellular) business account, will now work on the pre-paid business as well. According to industry sources the account is wort

exchange4media Staff Mar 5, 2002 8:22 AM

K.S. Sarma, former additional secretary in the Human Resource Development Ministry is set to take over as the permanent CEO of Prasar Bharati Corporation, replacing Anil Baijal, who has been doubling up as part time CEO of Prasar Bharati.

exchange4media Staff Mar 5, 2002 8:20 AM

All India Radio is in the process of identifying channels that are either not performing well or have an overlap with others so that they could be revamped or even closed down.

exchange4media Staff Mar 5, 2002 8:19 AM

Playwin Infrawest, India’s first on-line lottery, promoted by Subhash Chandra and Essel group, goes online today.

exchange4media Staff Mar 5, 2002 8:19 AM