Date-wise News

Hindustan Lever (HLL) is rebranding Close-up as a better alternative to white toothpaste in a bid to increase its market share in the oral care segment.

exchange4media Staff Feb 5, 2002 7:36 AM

To beef up its non-carbonated beverage portfolio in the country Pepsi Foods Ltd., plans to launch one of its two international brands—Adrenalin Rush and AMP.

exchange4media Staff Feb 5, 2002 7:36 AM

Extending the current portfolio of Fans and Engineering Projects, Bajaj Electricals moved its Cooler and Microwave account to Leo Burnett. Lemon was the other agency pitching for the account.

exchange4media Staff Feb 5, 2002 7:35 AM

Zee News is reportedly planning to try its hand at the 'game'. The channel is planning a show on the lines of a Stock market trading game where the participants are given virtual money and can buy stocks using that money.

exchange4media Staff Feb 5, 2002 7:34 AM

After the recent loss of Raymonds, Enterprise Nexus has good news. The agency has bagged two prestigious accounts: Godrej Locks and Shaw Wallace. According to agency sources, the combined billings of both these accounts will be around Rs 15-17 crores.

exchange4media Staff Feb 5, 2002 7:33 AM

Amidst hugely popular 'Saas-Bahu' soaps if there is one genre standing tall, it is Events—be it film awards, beauty/personality contests or celebrity shows. The lure of your favorite stars performing live and winning accolades and awards keeps the audience

exchange4media Staff Feb 5, 2002 7:32 AM