Date-wise News

Qwest Communications has started the process of advertising agency review. The company currently maintains two agencies: WPP Group's J. Walter Thompson, New York, for corporate brand image, and Omnicom Group's DDB Worldwide, Chicago, for retail and local m

exchange4media Staff Feb 14, 2002 8:14 AM

Morgan Stanley has consolidated its global advertising account with Bcom3 Group's Leo Burnett Co., Chicago. Burnett previously handled Morgan Stanley's U.S. individual investor and mutual funds business.

exchange4media Staff Feb 14, 2002 8:14 AM

After colas and toothpaste, the stage is set for another potential ad war. This time, it is the salt, which is becoming the bone of contention between two major players—Tata and HLL.

exchange4media Staff Feb 14, 2002 8:13 AM

To promoted its DIOS (Digital Intelligence Optimum Silence) range of refrigerators, LG Electronics has allocated a budget of Rs 3 crores this year. An entirely new category of fridges, LG hopes to own the category through a sustained branding strategy.

exchange4media Staff Feb 14, 2002 8:13 AM

Prasar Bharati Corporation has launched a pilot project for digital terrestrial television (DTT) broadcasting in Delhi. It plans to extend it to the three other metros in the next three months. DTT, which enables five channels to be broadcast from a single

exchange4media Staff Feb 14, 2002 8:12 AM

Agrani Switch, has set up superstore chain in nine cities. The stores offers the largest assortment of products & services related to the ‘TIME’ arena: Telecom, Information Technology and Learning, Media and Entertainment.

exchange4media Staff Feb 14, 2002 8:11 AM

Johnson & Johnson is sponsoring “Bouncing Babies”, the first-ever event for Mothers-to-be, Young Mothers and the Pediatric Fraternity in Mumbai, in the third week of February. The event will showcase the entire range of motherhood and baby products under o

exchange4media Staff Feb 14, 2002 8:10 AM