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International News

Top events generate high viewership. FMCGs dominate

Amidst hugely popular 'Saas-Bahu' soaps if there is one genre standing tall, it is Events—be it film awards, beauty/personality contests or celebrity shows. The lure of your favorite stars performing live and winning accolades and awards keeps the audience

exchange4media Staff Feb 5, 2002 7:32 AM

FICCI to organise global convention on the Business of Entertainment

FRAMES-2002: A FICCI convention on the business of entertainment will be held on 15th –16th March, 2002 in Mumbai. The convention discussion themes would include Broadcasting, Films, Managing entertainment assets, New Media and Broadband in India.

exchange4media Staff Feb 4, 2002 7:39 AM

Major MSOs signs MoU with IMPPA to check piracy

The Indian Motion Picture Producers' Association (IMPPA) has entered into a memorandum of understanding (MoU) with major multiple system operators (MSOs) with a view to checking video piracy on cable networks.

exchange4media Staff Feb 4, 2002 7:37 AM

O&M launches Ogilvy Landscapes

Ogilvy & Mather Private Limited (O&M), has carved out a separate outdoor division called Ogilvy Landscapes. The agency is going to formally launch it by the end of February.

exchange4media Staff Feb 4, 2002 7:36 AM

The board defers Zee’s revamp plans

The board of directors of Zee Telefilms Limited, has deferred a final decision on its corporate restructuring proposal. The board has sought further analysis of the obligatory, regulatory, national and international laws with respect to the corporate rest

exchange4media Staff Feb 4, 2002 7:35 AM

Radio Mid-Day goes off the WorldSpace platform

Radio Mid-Day has pulled out of the WorldSpace platform. The Mid-Day channel has been on the WorldSpace platform since September 2000, when the satellite radio service began its operations in India.

exchange4media Staff Feb 4, 2002 7:35 AM

Celebrities Ka Magic Chalega Kya?

Owning social responsibility, All England badminton champion, Pullela Gopichand recently refused a lucrative endorsement deal offered by a cola major. “I am against aerated drinks as they are not good for health,” he said to Times News Network. This might

exchange4media Staff Feb 4, 2002 7:32 AM

Hyundai signs as gold sponsor of ESPN World Cup coverage

Korea's Hyundai Motors has signed up as a gold sponsor for ESPN's World Cup [soccer] news and information coverage on its pan-regional sports network in Latin America. The deal will bring Hyundai exposure on sports news and information program SportsCenter

exchange4media Staff Feb 2, 2002 10:56 AM

Bhaichung Bhutia to take shots from viewers on Harsha Online

India’s National Football team captain Bhaichung Bhutia will be receiving queries from football fans on Harsha Online. Bhutia appears on the February 4 show on Monday on STAR Sports.

exchange4media Staff Feb 2, 2002 10:54 AM

Raymond’s new agency alignment complete

The agency alignment at Raymond’s is complete. RK Swamy BBDO and Ambience D Arcy, will handle the Raymond account worth Rs.45 crores. exchange4media has confirmed the same from all parties concerned. Earlier a spate of market rumors was also including Leo

exchange4media Staff Feb 2, 2002 10:53 AM

McCann pilots campaign by Asia/Pacific Airlines to get people to fly

The Association of Asia Pacific Airlines (AAPA) has rolled out a $1 million pan-regional campaign on behalf of its 18 member airlines. The "Travel Moves People" campaign, from Cathay Pacific's agency of record McCann-Erickson Worldwide, Hong Kong, aims to

exchange4media Staff Feb 1, 2002 8:08 AM

Balaji Telefilms expects 30 per cent topline growth in 2002-03

Balaji Telefilms Ltd (BTL), is expecting to achieve a 30-per cent topline and a 50-per cent bottomline growth in the 2002-2003 fiscal.

exchange4media Staff Feb 1, 2002 8:05 AM

Indian entertainment dominates NATPE 2002

The Indian entertainment sector was in full strength at the recently held international conference - NATPE - at Las Vegas, US. Over 50 Indian companies and 120 Indian delegates participated in the four-day (January 21 to 24) meet at Las Vegas.

exchange4media Staff Feb 1, 2002 8:05 AM

Task force submits report on conditional access and addressibility

The Task Force on Conditional Access constituted under the aegis of the Union Ministry of Information & Broadcasting (I&B) has submitted its report on issues pertaining to transparency, conditional access and addressibility in the cable TV sector.

exchange4media Staff Feb 1, 2002 8:04 AM

Universal McCann wins Sony's $600 million media account

Sony Corporation named Interpublic Group of Cos.' Universal McCann as its media planning and buying agency of record for North America. The review for the consolidated account included Sony Electronics, Sony Pictures Entertainment, Sony Music Entertainment

exchange4media Staff Jan 31, 2002 7:35 AM

Sony launching two new shows to consolidate its position

Sony Entertainment Television (SET) India is consolidating its position in the 8.30 p.m. to 9 p.m. slot by launching two new shows ‘Dhadkan’ and Hubahu.

exchange4media Staff Jan 31, 2002 7:34 AM

Lintas to change name to Lowe India from 4th February

Lowe Lintas & Partners will be re-christened as Lowe India from 4th Feb. The move comes following the Interpublic Group of Cos.' decision to drop "Lintas" from the name and adopting "Lowe" as its global identity.

exchange4media Staff Jan 31, 2002 7:33 AM

Zee Turner offers price combinations to cable operators

Zee Turner has come up with price combinations for its bouquet of channels to small-time cable operators. Under this scheme, the operators will have the option of choosing a number of channels and go in for combinations specific to their subscriber base

exchange4media Staff Jan 31, 2002 7:33 AM

HBO - A mix of good programming and aggressive marketing delivering results

If the recent campaigns for Matrix and The Mummy are anything to go by, HBO is certainly shifting gears as regards to promoting the big titles.

exchange4media Staff Jan 31, 2002 7:32 AM

Intam to suspend data for 3 months

Intam plans to suspended data from the end of March, till July 1, 2002, when the new currency for the television audience measurement ratings will be launched.

exchange4media Staff Jan 31, 2002 7:31 AM

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