Date-wise News

BBC Worldwide, is set to increase its programme sales to seventy-five countries by a record sixteen per cent. BBCWW expects to notch sales of £171.8 million, exceeding last year’s record of £148.4m. The lion’s share of sales coming from quiz and gameshow f

exchange4media Staff Feb 26, 2002 7:56 AM

Equus Advertising has won the account of Japanese audio company JVC. The account, which is pegged at a couple of crores, moves from Avenues.

exchange4media Staff Feb 26, 2002 7:55 AM

Hindustan Thompson Associates has bagged the Rs 15 crore account of Godrej Appliances. Ambience D’Arcy used to handle the account earlier. According to sources, as of now, only the refrigerator business of the Rs 450-crore Godrej Appliances has moved from

exchange4media Staff Feb 26, 2002 7:50 AM

If one thought that cricket appealed to only the serious audience who watch Sachin and Sehwag blazing away to glory then think again. Cartoon Network has been using an innovative mix of cricket combined with the popularity of their world famous characters

exchange4media Staff Feb 26, 2002 7:49 AM

The global realignment has forced TBWA Anthem to sever ties with FILA. The move comes close on the heels of TBWA Worldwide’s recent acquisition of the advertising business of Adidas. TBWA Anthem had been handling the FILA account for about a year.

exchange4media Staff Feb 26, 2002 7:48 AM

Doordarshan has decided to give its regional channels, many of, which are independent profit centres, a major push by making them available 24 hours to non-cable homes.

exchange4media Staff Feb 26, 2002 7:47 AM

The youth just don’t seem to get enough of it. The heady mix of Stars, Music and Live performance, at recently telecast Filmfare awards, had youth glued on to their TV sets. Youth (15-24 Yrs) constituted close 50% of the audience. But has it managed to sta

exchange4media Staff Feb 26, 2002 7:46 AM