Date-wise News

Cisco Systems, the Internet networking company is looking for a new agency to handle its multimillion-dollar global account.

exchange4media Staff Feb 12, 2002 7:58 AM

Omnicom Group's transformation of OMD into a fully integrated media operation is imminent as the holding company prepares to transfer the bulk of the media operations from its three agency networks into OMD.

exchange4media Staff Feb 12, 2002 7:57 AM

Aamir Khan is expected to produce a high-voltage television commercial for Coca-Cola India soon. Mr. Ashutosh Gowariker of Lagaan fame will direct the television commercial.

exchange4media Staff Feb 12, 2002 7:57 AM

According to the latest projections by National Council of Applied Economic Research (NCAER), colour television sets (CTVs) will drive growth in the consumer durables segment over the next five years.

exchange4media Staff Feb 12, 2002 7:56 AM

As a strategy to drive growth, Samsung India is customizing its product range to suit the needs of Indian consumers. Apart from product innovations, the company has also announced an advertising budget of $18 million.

exchange4media Staff Feb 12, 2002 7:55 AM

Taking cue from movie channels like Star Movies and HBO in English or Kondattam TV (celebrations in English) in Tamil, more and more entertainment channels are looking to drive viewership thru movie-based programming. But the script has a new twist! Made-f

exchange4media Staff Feb 12, 2002 7:54 AM