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McCann Erickson’s Creative Director Amber Chakravarty has put in his papers. He is set to join Publicis Ambience as Executive Creative Director some time in November. He is currently serving his notice period. He will be reporting to the National Creative Director, Publicis Ambience. Incidentally, the post of NCD at Publicis Ambience is lying vacant.
Tasneem Limbdiwala Oct 16, 2007 8:06 AM
INX Media is all set to launch its 24-hour Hindi music channel 9XM. Targetted at the 16-19 age group, 9XM will be focussing primarily on Bollywood, which it has termed as ‘Bollygood Music’ ‘Haq Se’. The channel is slated to go on air by October-end or beginning of November.
Tasneem Limbdiwala Oct 16, 2007 8:03 AM
Youth animated channel Animax has organised an event in search for the wackiest voice talent in India, called ‘Animax Wacky Jockey Talent Hunt 2007’. The hunt has been organised in order to provide a creative platform for youth talent in India, whereby the winner will get the opportunity to voice over the first Live action game show on the channel.
Tasneem Limbdiwala Oct 11, 2007 8:26 AM
V&S Broadcasting, a subsidiary of UTV Broadcasting, is gearing up to launch World Movies, an international movie channel, in November this year. The channel is part of the bouquet of channels planned by the UTV Group. The Group has assigned the creative duties of the channel to Oxygen Communications.
Tasneem Limbdiwala Oct 11, 2007 8:24 AM
Travel portal Cleartrip is all geared for a strong communication, and plans to have a 360-degree approach. The commercial titled ‘No Hidden Costs’ for the brand has been created by Vivek Nayyar of Publicis India, and directed and produced by Sabal Shekhawat of Big Picture Company.
Tasneem Limbdiwala Oct 10, 2007 7:58 AM
MTV’s reality show ‘Roadies’ plans to go international in its fifth season. As the channel revamps itself and goes the tech-savvy way, it plans to give its most popular show a very digital and sleek look, and has named the show ‘Roadies 5.0’.
Tasneem Limbdiwala Oct 4, 2007 8:15 AM
Star World has lined up a series of new shows and new seasons for the month of October. Crimes series ‘The Black Donnellys’, offbeat comedy show ‘The Knights Of Prosperity’, a new sci-fi series ‘Eureka’ and detective drama ‘The Closer’ will be showcased as part of the channel’s new initiative to strengthen its performance.
Tasneem Limbdiwala Oct 1, 2007 9:03 AM
Following a multi-agency pitch, Saatchi & Saatchi has bagged the creative duties of Alkem Laboratories’ two newly launched brands -- Majesta and Jeevanprash. The account is estimated around Rs12-15 crore.
Tasneem Limbdiwala Sep 27, 2007 9:06 AM
ITC has begun massive marketing of its first products in the bath segment, with its shampoo Fiama Di Wills. Law & Kenneth is the creative agency on this business, with industry sources pegging the business size at Rs 15 crore.
Tasneem Limbdiwala Sep 27, 2007 9:04 AM
The World Strategy Summit held in Mumbai awarded some of the known industry players for their ‘Strategic and Leadership Excellence’. S Ramadorai, MD and CEO, Tata Consultancy Services (TCS), was declared Business Strategist of the Year.
Tasneem Limbdiwala Sep 26, 2007 9:28 AM
The Bombay Ad Club has unveiled the shortlist for the Effie Awards 2007. Of the 47 shortlisted works, O&M leads with a maximum of 13 nominations. Lowe and FCB Ulka follow with nine and six entries, respectively.
Tasneem Limbdiwala Sep 25, 2007 9:18 AM
New York-based Hakoba Sarees Inc has assigned its creative and media duties to Network Advertising. The win follows a multi-agency pitch. The account is estimated to be worth Rs 5-6 crore.
Tasneem Limbdiwala Sep 24, 2007 9:27 AM
Perfetti Van Melle has taken the communication for its Centrefruit gum to the next level in a new TVC titled ‘Kaisi jeebh laplapayee’. The new commercial is a follow-up to their ‘Phonebooth’ commercial done last year.
Tasneem Limbdiwala Sep 21, 2007 9:18 AM
Two senior officials from SAB – Priya Mishra, VP-Programming, and Manish Hariprasad, Assistant VP and Head Marketing – have put in their papers. Both are headed for UTV, where Mishra is joining the TV content team, while Hariprasad is joining Spotboy Motion Pictures.
Tasneem Limbdiwala Sep 12, 2007 9:39 AM
Kids channel Nick has launched a new on-air contest ‘Aflatoon Afternoon’ from September 10, in the time slot of 12 noon-3 pm. The channel plans to attract new viewers and keep themselves engage with kids all the time through various contests and merchandise.
Tasneem Limbdiwala Sep 11, 2007 9:50 AM
It’s been proved that colours affect our moods, hence colour therapy. Colours signify different emotions, hence the care we take while choosing the perfect bouquet of flowers. So it’s but natural that marketers and advertisers colour wrap their products for the right appeal that, more importantly, translates into sale at the point-of purchase. exchange4media talks to leading ad honchos on how colour plays an important role for different brands.
Tasneem Limbdiwala Sep 10, 2007 9:20 AM
On the occasion of Raksha Bandhan, marketers like Cadbury and Mattel Toys plan their innovation having the main TG as kids.
Tasneem Limbdiwala Aug 28, 2007 9:33 AM
Future Generali, the insurance joint venture of Pantaloon Retail India and Italian insurance firm The Generali Group, is on the lookout for a creative partner. The insurance venture has called for a pitch and the agencies in fray for the Rs 10 crore-plus account include JWT, O&M, Saints & Warriors, Ambience Publicis and Law & Kenneth.
Tasneem Limbdiwala Aug 27, 2007 9:33 AM
Kevin Pereira, Head of Distribution, Walt Disney Television International (India), has put in his papers. At Walt Disney, Pereira was reporting to Antoine Villeneuve, Senior VP and MD.
Tasneem Limbdiwala Aug 25, 2007 9:10 AM
JWT India has bagged the creative duties of three STAR India channels – Star One, Star Movies and Star World. Other agencies in the fray were Ambience, Euro RSCG and Dentsu Communications. The business is pegged at Rs 20 crore.
Tasneem Limbdiwala Aug 23, 2007 9:26 AM
JWT India has bagged the creative duties of three STAR India channels – Star One, Star Movies & Star World. Other agencies in the fray were Ambience, Euro RSCG and Dentsu Communications. The business is pegged at Rs 20 crore.
Tasneem Limbdiwala Aug 22, 2007 1:06 PM
Tata AutoComp GY Batteries (TGY) Pvt Ltd has appointed FCB Ulka for the creative duties of Tata Green, a range of environment-friendly automotive batteries. The account size is estimated at around Rs 20-25 crore.
Tasneem Limbdiwala Aug 22, 2007 9:11 AM
In a bid to tap the growing market for this business, JWT has launched its specialist new-media brand activation outfit New Life Xperience (NLX). The agency is headed by Charulata Ravikumar. JWT’s offices in the Asia Pacific region have NLX units, and the agency plans to take it global.
Tasneem Limbdiwala Aug 17, 2007 9:43 AM
Following its campaign ‘India Poised’ that was launched in January 2007, The Times Group has now taken a second leap with the ‘Lead India’ campaign, which will break on the eve of I-Day. The nationwide campaign revolves around a talent hunt for a young and dynamic politician, and will feature Shah Rukh Khan with other personalities communicating the message in six different films.
Tasneem Limbdiwala Aug 14, 2007 10:03 AM
Fortune Communications has bagged the creative duties of Emami Ayurvedic Products and K Lounge. The account size of Emami Ayurvedic Products is estimated to be Rs 3-4 crore, while that of K Lounge is estimated to be Rs 2-3 crore.
Tasneem Limbdiwala Aug 14, 2007 10:01 AM
The second session of the ITA-TAM seminar on ‘Using TRPs to Win’ viewed the opportunities in content creation and association of brands with other growing area, and thus brought to the fore the need to explore possibilities by which advertisers and production houses could work together.
Tasneem Limbdiwala Aug 13, 2007 9:34 AM
Staples Future Office has appointed Saints & Warriors for its creative duties. The win followed with a multi-agency pitch. The estimated account size is around Rs 8-10 crore.
Tasneem Limbdiwala Aug 10, 2007 9:43 AM
Staples Future Office has appointed Saints & Warriors for its creative duties.
Tasneem Limbdiwala Aug 9, 2007 6:56 PM
Godrej Consumer Products Ltd (GCPL) has appointed TBWA\India for the creative duties for its new SCA Hygiene products. The announcement comes three months after Godrej announced its JV with SCA Hygiene.
Tasneem Limbdiwala Aug 9, 2007 9:15 AM
Godrej Consumer Products Ltd (GCPL) has appointed TBWA\India for the creative duties for its new SCA hygiene products. The announcement follows after three months of Godrej announcing its JV with SCA Hygiene.
Tasneem Limbdiwala Aug 8, 2007 8:50 PM
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